Tracking Pageview, Event Tracking and Funnels
Srikant Dhondi
Manager - Web Developement & Online Customer Engagement ([email protected])
In this module
Setting measureable website goals Pageview Tracking Scenarios Event Tracking Scenarios
Setting Measureable Website Goals
Conversion: How many people sign-up or purchase?How many visits to the site does it take before a purchase? Is most of your traffic repeat customers or first time visitors?What paths thru your site lead to conversions?
If you're not measuring it,you can't improve it!
Engagement: Which pages draw people in to your site?...and which pages scare them away? How many pages do people typically view? How long do they spend on your site?For complex pages, with which elements to they interact the most?What files are they downloading?What links from your website do they follow?
Goals in Google Analytics
About Goals Create up to 20 goals per profile Grouped in arbitrary Goal Sets Fixed 4 Goal Sets, with 5 Goals each
Goal Types URL Destination Visit Duration Pages/Visit Event
Goals have a value $$$
Funnel Backfill Surprise!
Google Analytics back fills visits to skipped pages in the middle of the funnel as if they had been visited.
Landing Checkout Thankyou
1 Conversion: 1 Visit to Landing & 1 Visit to Checkout & 1 Visit to Thankyou
•This is still true when Required Step is checked•So make sure you carefully limit direct access to goal pages!
Pageviews Introduced
Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’]);
Pageviews Introduced
Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’]);
A
B
Pageviews Introduced
Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’ ,'/payfeesonline/PGP']);
A
B
Introducing Event Tracking
Not all activity is a page view :mouse clicks within single pagedownloads of non-document files like ZIPs and EXEs interactions with video players (start, pause, complete, etc.)
Events are tracked with _trackEvent :
Events can be used for Goals, but cannot be used to define funnels.
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