Download - Owl city sg catalog final

/ Owl City SG Business Catalogue 1

Owl City SingaporeBusiness Catalogue

Director’s Message 2

Importance of Marketing 4

About Owl City 6

Our Services 8

Elaborated Services 12

Mission, Vision, Motto 22

Our Clients 24

Testimonials from Clients 25

Featured Media 26

Introducing Ozzy 28

Our Goal 30

Directory Portal 31

Self Managed Portal 32

Notes 34

Contents“We strive to provide Top Notch Quality Marketing Services through Creative, Vibrant, Efficient and Focused individuals.”

With a dynamic team constantly full of changes, we take it with positivity as new and fresh ideas are constantly brought forth. The privilege of working with a team that’s constantly evolving is the greatest satisfaction attained when grooming each individual to equip them for the working environment that awaits them. Owl City SG’s team is full of spirit, aspirations and drive, utilizing every plausible mean to strive towards meeting the changing needs of our clients. Till date, I have no qualms about the abilities of our team to efficiently help Owl City SG get closer to achieving our goals. In a fast-paced industry like Marketing and Public Relations, Owl City SG is motivated to strive and provide both valued and potential clients with a winning formula to survive in their respective industry through our services. One of Owl City SG’s main focal points would be Social Media Management Services. Through the years of growth, we have come to a realization that Technology is taking the world by storm; and the only way to keep up is through adapting to this rapid change. Thus, our services are constantly working around our external environment to identify areas for change internally. While Owl City is still an amateur in this industry, the starting point was no simple feat. Owl City SG has grown our clientele base to more than 400. The journey thus far has been a fulfilling one with multiple learning

points gained:

1. Take Things One Step At a TimeStrike when the iron is hot, but do not rush into things in business. Always take a step back to analyze the situation. A prior blogshop business was a failure due to overzealous expansion. That led me to recognize my mistake of not studying my surroundings.

2. Befriend and Listen to PeopleNetworking is paramount, but what matters is how good a listener one is. Always listen with an open mind on what others speak of and take note of potential needs, as these present opportunities for business. Conversations with numerous merchants

and SME owners has made me realize that many had no idea how online, mobile, and technology works. This was a contributing factor that led to Owl City’s formation; to help them enter and make use of this growing online world.

3. Have an InspirationA motivated person will go a long way in getting through the challenges of entrepreneurship. My father has been a great inspiration to me; he told me to go out, do something on my own, and not let others tell me what to do. With that, my main motivation now is my father, a man of drive and essentially - my inspiration.

4. Don’t Forget to Contribute to the SocietyYou need to give back to society. I recounted how a friend introduced me to the ITE’s entrepreneurship centre last year. Upon hearing I was an entrepreneur and an ex-ITE student, they were more inclined to take my advices. Since September 2013, I have been mentoring and giving talks to my juniors, teaching them to think out of the box, experience life, and not be constrained by labels. Owl City SG is here today to help you forge a lifetime experience between your customers and you. That is a commitment we solemnly pledge to offer you. Thank you.

M .Y . Founder of Owl City SG

Director’s Message


Importance of MarketingFor a company or institution to grow, it must build strong customer relationships. This is where an effective integrated marketing plan comes to play. With a comprehensive, integrated marketing plan. Benefits of an effective integrated marketing plan include: •Astronger,moreconsistentuniversalimage•Increasedsupportfromfundingpublicssuchasthelegislature•Greaterloyaltyamongstakeholders•Theabilitytoestablishpartnershipswithinthecommunity•Theabilitytoshowsupportersthatyourbrandequityisa valuable commodity

/ Importance of Marketing


About Owl CityOwl City SG is a business development company who aspires to Market, Advertise and Profile (MAP) your services. We are intensely passionate about enriching our customers’ brand by propelling it beyond market competition. With our marketing expertise and technical talent, OwlCity SG specializes in online advertising, marketing and profiling for local companies and businesses. Our services spill over to featuring of client services and products through various methods such as social networking, email and website browsing. Owl City SG stands as the prime choice for individuals who wish to grow and expand their businesses and customer bases. Its grasp of modern media and advertising is second-to-none, and most importantly, its core value is not to maximise profits but to develop an honest reputation amongst its clients and fan base. We strategically provide a One-Stop Solution, Guidance, and Consultation for your business to reach out to your target audience, harvest and garner organic customers for your business. With us, Owl City SG ensures that you, our customer, is in good hands and guarantees that your company is bound to gain a wider outreach amongst your audiences.

“Marketing without data is like driving with

your eyes CLOSED.”

- Dan Zarella

Who We AreOwl City SG is a business development company who aspires to Market, Advertise & Profile (MAP) your services.

What We DoSpecializes in online advertising, marketing and profiling for local companies and businesses.

Why Choose UsProvides a One-Stop Solution, Guidance, and Consultation for your business to reach out to your target audience.

Our ServicesLike how times have changed, Modern Marketing Services have now overshadowed Traditional Marketing. In times like these, Owl City SG provides a wide array of modern marketing services to advertise your brand:

Flip the page to find out how each of these services can cater to your business.

Social Media and Management

Internet-based social media make it easier for people to listen, interact, and engage.

Advertising and Branding

Advertising is creating an ideal customer’s relationship with your company; hence keeping your business profitable.

Our Design

At Owl City SG, we create menus, banners, vouchers, brochure, and flyers designs for you to present a better visual aesthetic to the public about your services.

Photography and Printing Services

We deliver only the highest quality of printing solutions to our clients. With our dedication and professionalism, Owl City guarantees you that you will be 100% satisfied.

Website Development and SEO

Website development is an essential part of every professional business. Owl City SG provides you not only marketing services but we also specialize in creating aesthetically-appealing & user-friendly websites.

Email Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience.

Public Relation and Media Campaign

At Owl City SG, we engage with influencers/bloggers as digital intermediaries for your promotions and deals.

Event Management and Media Buys

Assure your business to reach the masses by means of advertisements and brand messages.


At Owl City SG, Advertising is creating an ideal customer’s relationship with your company; hence keeping your business profitable. It is also about communicating what you have to offer through social media platforms. Branding is an association to the identity of your company, which is created in the mind of a potential buyer.

These are the range of categories, which Owl City SG provides: •Social Media AdvertisingCreating the exposure of your brand to the masses. Interactive posts and contents are created by our designers to communicate and connect with your potential customers. •Media ProductionVideo advertisements help to provide clear, engaging and creative information as opposed to scrolling through web pages. Benefit: •Videosareinformational•Providesdetailedproductdemonstration

• Event and Product AdvertisingEvent management is the co-ordination, running and planning of all the people, teams and features that come together to create any event of any scale. With

Advertising and Branding

various upcoming events throughout the year, we offer a timeline of your event and blast it throughout our database to show their affiliation with an event that targets their demographics. Benefit:•Massexposureandaffiliationtothepublic

• Advertisements in print and public relations publicationsWorking closely with media partners in the media industries, advertising and editorial campaigns will be strategically positioned throughout the campaign period to ensure maximum propagation of your shows and events on our site.

/ Advertising & Branding

Owl City Sg will gain connection with the public to create a wider fan base exposure

for your business.


Designs and Printing:At Owl City SG, we create menus, banners, vouchers, brochure, and flyers designs for you to provide an elevated visual experience to comsumers about your services.

Benefits of Designs:•Differentiatesaproductamongstcompetitors•Enhancesthebrandimage•Buildsloyaltyandbrandadvocacy amongst customers

Types of designing:•Flyers •Banners •Brochure •EDM •Menucatalogs •Booklets,digitalgraphic •Graphicdesigning,andmanymore… Stats

Our Design and Printing services

Internet-based social media makes it easier for people to listen, interact, and engage. It helps to monitor what people are saying about your business. And by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, it helps you to amplify your social media presence across the various social networking sites.

Benefits of Social Media Management: •Increasevisibilitywithinthepublic•Develoployalfans•Generateleads•Improvesearchranking•Reducemarketingexpenditures•Providemarketplaceinsight Stats

Singaporeans use a wide variety of Social Media sites. Facebook: 92% Twitter: 54%, Google+: 45% Facebook is the most popular social network with 3.2m active users. Extracted: (We Are Social, 2014, 2015)

Social Media Management

include videos as a part of marketing

increased exposure for their business

indicate increase traffic

gain marketplace insight

developed loyal fans

/ Social Media Management /OurDesignandPrintingServices

Owl City Sg will heighten the exposure of your business by improving your brand

search ranking.

Owl City SG will help your business to stand out amongst your competitors by

boosting your whole brand image


Website development is an essential component of any professional business. Your website will be the center of your company’s online presence; through it, you advertise your business around the Web on social networking sites. Together with Search Engine Optimization (SEO), your website can get an increased traffic base from the users search results.

Owl City SG provides you with marketing services and specializes in creating aesthetically-appealing websites, personalized for your business and your specific consumer base. Websites do not have to be dull, Owl City SG can glam up your website creating something more modern and interactive!

Benefit of Website development and SEO:•IncreaseVisibility•IncreaseAccessibility•IncreaseSales

Stats

Singapore is the number one smartphone adopter in the world at 85% according to Google in 2014.

At Owl City SG, we engage with Influencers/Bloggers as digital intermediaries for your promotions and deals. With the help of the bloggers, they can influence by sharing their individual expertise, popularity and reputation. We are able to bring across countless opportunities for our clients to create awareness and branding. Assigning proper media buys to assist in the garnering of netizens to your business.

Benefit of PR & Media Campaign:•Harvestloyalcustomers•Increaseawarenessandbranding

Benefits of engaging bloggers:•Enhancetargetedawarenesswiththe bloggers’ followers•Earncredibility•Createcompellingcontentforyourbrand

Statsclicks goes to page 1 of Google

online experience begins with a search engine

of clicks goes to the first 5 positions in Google

respondents use the internet to compare choices

Website Development and SEO

Public Relation and Media Campaign

of consumers rely on social media to inform purchasing decisions

consumers trust recommendations via word of mouth

consumers does not trust ads (Neilsen)

/WebsiteDevelopment&SEO/ Public Relation & Media Campaign

Owl City Sg will increase the visibility and accessibility of your business as this ultimately will help to increase sales.

Owl City Sg will aid your business to build brand loyalty and brand support

amongst customers.


What is Email Marketing?Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience. With over half of all Internet users checking or sending emails on a typical day, it is no doubt email is an essential marketing technique. The Benefits of Email Marketing: •Lowcostandaccessible•Enhancingtherelationshipofamerchantwithits current or previous customers and to encourage customer loyalty and repeat business.•Acquiringnewcustomersorconvincingcurrent customers to engage in a product or service immediately.•Anexactreturnoninvestmentcanbetrackedand has proven to be high when done effectively.

Stats•Singaporeanschecktheiremailatleastweekly,with most emails checked on smartphones.

(Google Barometer, 2014)

Email Marketing

Quality photographs serves its importance of branding a company as it demonstrate a personal side of the business, which connects customers to your company. Photography used in branding involves images that will appear on websites, in brochures, and most importantly, social media.

Benefits of photographs:•Professional•Creategoodimpression•Providesgoodvisualeffects

Photography Services

smartphones computer tablet

/ Email Marketing/ Photography Services

Owl City Sg provides a large network to send out your services, business, events, and

promotions through large network of database to expose your business to a wide audience

OwlCity Sg will provide a skilled and professional photographer to enhance

your brand image by creating best quality images for your brand.

/ Owl City SG Business Catalogue 21 / Event Management / Media Buys

What is Media Buys?Media buys ensures the adverts appear where intended to be be and pay the bests possible price. The process entails an evaluation of factors based on (but not limited to) station formats, pricing rates, demographics, geographic, and psychographics.

Benefits of Media Buys:•Costsavingsonservicesforcompanytaking media buying from an third-party managed services provider•Ensuresacompetitivepriceforthemedia space wanted•Constructmediadealsthataremorecomplexthan simply paying for space

Media Buys

What is Event Management?Event management is considered one of the strategic marketing and communication tools. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.

The Benefits of Event Management: •Savetimeandmoney•Comeupwithnewandexcitingideasfor holding events•Assuresbusinesstoreachthemassesbymeansof advertisements and brand messages •Expertplanningonallimaginedideas•+45%engangement

The outreach event was quite a success indeed, as we observed a spike of at least 100 downloads on each platform for each game. Good job to you and your team as we have met the KPI of 1,500 downloads for Aversion. I Please do relay our sincere appreciation to your staff. Thanks!• A.T, Communications Division Central Narcotics Bureau

Event Management

increase in engagement

Owl City Sg will provide creative and exciting ideas for your business to reach

to the masses and get an increase of 45% engagement

Owl City SG improvised and strategies a suitable marketing media channels to

garner the target audience for your business

Mission•ToabetlocalcompaniesinattainingCustomersandPatrons

•ToassistcompaniesinGrowingtheirBusinesses

•ToRecommendInterestingBrandsandProductsto the public

Mission, Vision and Motto

Vision•TobecomeThedecisiveWebsite&MarketingSolutioncompanyinchoosingto part-take in the offerings and brands of local companies

•ALeadingAdvertisingandMarketingfirm

•DevelopanHonestreputationamongstourclientsandfans

Motto•Forgingalifetimeexperiencebetweenyourcustomer&you


Our ClientsWe have featured more than over 600 businesses in Singapore

We cover all kinds of industries from Food & Beverages, Beauty & Wellness,Entertainment,LeisureandLifestyle,Travels,Hotels,Retails,Services, Professional Services and many more.

We have received numerous good testimonials from our clientCheck them out below! Hereisalistofsomeofourclients:

And Many More.....

Testimonials from Clients“To Owl City, Thank you for the professional artwork design for my name card. The background with a tree is a thoughtful design from your designer that goes very well with my company’s name “Phyto” which is related to plants. Great Job!” •MarkWongCheeKong(DirectorofPhytoHouse) 25February2014

“DearOwlCitySG, Thank you; I have checked the URL, that s pretty cool.” •Bruno(DirectorofBruno’sGrill&Pizzarie) 20thMarch2015

“DearOwlCitySG, ThanksforcreatingtheEDMandbannerindifferentdimensionsforus.Please download and see attached document with CNB comments in We transfer. I have sent the latest draft to my bosses for comments. They are impressedwithyourdesigns.:)However,afewmoreminor amendments needed.”

•A.TCentralNarcoticsBureau’s)25thMay2015

“Thanks so much for doing our Food Photography shoot last Saturday!I’m really thankful that my website designer introduced you to us. Owl City Singapore was very professional, & together with the assistants of the consultant, you had a good eye for how each shot should turn out.

Our pictures came out looking great thanks to your efforts on making sure that every detail was well captured. Our food looks GREAT! DELICIOUS!WellDone!” •Geri(ManagerofCirrusCulinnariePteLtd) 30thMarch2015

/ Our Clients/ Testimonials from Clients


Featured Media

Featuredon:MoneyDigest http://goo.gl/5AB2vm

June 10, 2015

Specializes in building an online presence for small and medium enterprises in Singapore

Featured on: Yahoo News Singapore https://goo.gl/GFCnwV

March 26, 2014

Featured on: e27 http://goo.gl/LUvVmx

March 26, 2015

/ Featured Media

“Owl City SG has helped hundreds of businesses to grow with our marketing strategies”

Internet marketing transcends outdated form of marketing


Introducing OzzySayHitoOzzyTheOwl!Heisourfun-lovingandadorableambassadorfor Owl City SG. With his on-going adventures around Singapore, he shares his explorations to Singaporeans whom utilize facebook or instagram, and comic and cartoon lovers.

Ozzy comic strips are posted weekly on facebook with lucky draws to enticeandentertaintheaudience.HisinteractivepostsincludeOzzymaking jokes and comments on recent trends/news/Singapore culture.

Comic Strip Sample

13: Bye Bye Pidgy

Ozzys Home NOO! OZZYSHOO PIGEON

SHOO!

To be continued..

Chip Chip

Zzz..

Zzz..Zzz..

Biodata •Name:Ozzy •Gender:Male •Citizenship:Singaporean •Address:ChangiAirportTerminal3atthesleepingcorner •Height:25cm,Weight:500g •DateofBirth:16April2013(HumanAge:21) •Character:Funandadventurous,Smartandknowledgeable, loves freedom, Gamer, Player •Hobbies:Likestoflyaroundandhuntforfood,likestosleepin the day and play in the night, and look at pretty girls •FoodPreference:Lovecheeseandmeat •Favoritedrink:TehTarik •Dislike:PeasandCarrots •Favoritecolor:Blue

/ Introducing Ozzy


Our GoalDevelopingandimplementinginnovativesolutionstoassistgrowingbusinesses in digital marketing to expand their reach in their respective industries. Our service is catered towards customer engagement and education, and utilizing our various marketing strategies in an effort to facilitate the development of your business.

Our Directory Portal/ Our Goal

/OurDirectoryPortal

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www.owlcity.com.sg OurWebsiteisaONE-OF-A-KINDportalwherebyviewersareabletohave a more detailed clue of your service as well as purchasing your menu/product list and making reservations/enquiries through our website.

Our Service:•FeaturingyourBusinessProfile •Yourlocation •LinkyourownOwlCityProfilePagetoyourSocialMediaPlatforms •ApageforyourMenu,Events,Promotionsaswellasane-commerce store to sell your products

•GalleryPage •AReservationtab(ForCustomertocallintobookormakereservation) •EmailBlaststhroughourdatabase(Morethan300,000subscribersand counting) for any promotions or events. •Awriteupforyourservices(Byourtalentededitors) •Videoofyourrestaurant/servicescanbeuploaded. The benefits of listing on our directory: •IncreasesyourrankonGooglesearchengine •Fullprofileofyourcompany(promotions,EDMs,images&manymore) •Freefeaturingof300wordswriteupforthecompany •Freepostingonowlcitysg’sfacebookpage •1freewriteuponowlcitysg.com


Self Managed Portal Upload Your Own Banners

Manage Your Own Tab


Notes

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