Ovi and Social Location - bringing people closer to who and what matter to them
Michael Halbherr
VP Social Location, Nokia
21.10.2009
Creating a strong foundation
What have we achieved in the last two years?
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
Widest distribution
• Most widely distributed
Mobile Mappingclient in the world with
10’s of mio clients in use,
• Widest portfolio of devices
with GPS Sensors –started with N95 and now
more than 25 GPS devices.
Increased usage
• Maps now essentialservice,
• Usage grown by 5x,
• 90% activation of maps across entire device
portfolio.
Built unique asset
• Best in class map data,
• for over 170 countries
• with car- and pedestrian
navigation in more than
70 countries.
“… GPS Could do to the Real World What Google did for the Virtual World … “
Newsweek
Newsweek March 2009Business Week March 2009
1990s
Communication endpoints changed from fixed locations
to mobile numbers
2010s
Communication endpoints are changing from a single phone
system to a heterogenic, ill-connected set of internet
communication networks
Connecting People is changing.
• Massive growth in social networking
• Now the fourth most popular
online activity
• Global phenomenon.
• Mobile consumers demand the same
functionality as desktop users
Lifecasting with Ovi and Facebook
With Ovi, you can lifecast what you are up to and where.
Straight from the homescreen.
EuropeEuropeNAMNAM
Large global differences: No single leaderFragmented market space
Source: Comscore, Sept 2007-2008
Size = m unique consumers
LTALTA MEAMEA
APACAPAC
9 © 2008 Nokia 9 © 2008 Nokia
Nokia is changing
Ovi by Nokia Ovi by Nokia Ovi by Nokia Ovi by Nokia
be close be close be close be close
to who and to who and to who and to who and
what matterswhat matterswhat matterswhat matters
Consumer Data, Identity Management, Infrastructure & Tools
Open ecosystem powered by People & Places platform
Ovi Platform Elements
Ovi: where real world meets the web
Interfaces
Operators
1 % 99 %
OutOutOutOut----ofofofof----thethethethe----box on box on box on box on 10s of million of Nokia Devices10s of million of Nokia Devices10s of million of Nokia Devices10s of million of Nokia Devices
City explorer package
1000+ Lonely Planet city guides
Global Michelin travel guide
Global events andmovie guide from multiple partners
Global weather service from Custom Weather
Global pedestrian navigation from Nokia
Facebook: Complete experience
Social Messaging
Distribution
Homescreen
Lifecasting
In execution or contractual negotiations with more than 25 leading operators
Ovi and Operators today (Sept. 2009 status)
Publicly announced partnership (AT&T)
Multiple additional cases in progress. 27 operators with mobile billing
11 of 12 top operators: Cooperation to jointly drive sell-out agreed or in execution
Direct billing integrations in progress/completed in 14 cases
Messaging service now available in >40 countries. Agreements with close
to 20 operators. More than 50 deployments for b-2-b email (i.e. MfE)
20 operators now offer Comes With Music
Drives data usage and increased data plan adoption
Comes With Music renewal – well aligned with operator business models
Consumers want it all.Key perceived benefits of Social Location services
1515 © 2009 Nokia
Enabling the largest ecosystem
Ovi apps
Nokia evolves web apps.
Powerful services and a
beautiful UI.
Distributed in Ovi Store.
Ovi API
Nokia opens access to
industry’s leading
context platform.
Ovi SDK
Nokia previews new
web based tools for easy
app creation.
Ovi API
Ovi Maps Player API for mobile
Nokia’s industry leading
drive and walk navigation,
simple to integrate to your
app.
Ovi Navigation Player API Ovi Maps Player API for web
Nokia’s maps in your
application, with vector
graphics, 3D and more.
Nokia’s maps in mashed up
with your web service, with
a single line of code.
New! New!
Updated
Ovi apps
Web technologiesOvi apps are built using standard web technologies –HTML, CSS and JS – easy, fast and utilizing existing staff.
Ovi servicesintegratedEmbedding Ovi services into Ovi apps is simple – addingnavigation, location ormaps is just a single line of code.
Gorgeous Ovi UI libraryOvi SDK provides the evolvingOvi UI library, making creation of beautiful apps effortless.
For you For users
Ovi apps - New Class of Apps
Bridging virtual and real
worldFrom development
to publishing
Low cost, wide
distribution
Developonce and fast for
multiple platforms and wide
distribution
Ease of
development
Develop with familiar&
standard web
technologies.
Uncompromised
Quality
Integrate powerful Ovi
serviceswith great UI.
New New New New classclassclassclass of of of of developmentdevelopmentdevelopmentdevelopment
Stand-alone App Development
Distribution CostDistribution CostDistribution CostDistribution Cost
Content Development CostContent Development CostContent Development CostContent Development Cost
Software Development CostSoftware Development CostSoftware Development CostSoftware Development Cost
Platform InvestmentsPlatform InvestmentsPlatform InvestmentsPlatform Investments
Changing the Economics of DevelopmentOvi app Developer
Publishing CostPublishing CostPublishing CostPublishing Cost
ViewsViewsViewsViews
PlayersPlayersPlayersPlayers
Ovi StoreOvi StoreOvi StoreOvi Store
DistributionDistributionDistributionDistribution
Distribution CostDistribution CostDistribution CostDistribution Cost
Content Development CostContent Development CostContent Development CostContent Development Cost
Consistency in diversityCreation of beautiful apps is easy with great Ovi UI library
In ALL Nokia Smartphones – touch & scroll
Standard
Web Technologies
UI Libraries –
native like UX
Ovi APIs – amazing
functionality
HTML
CSS
JAVA SCRIPT
24
©
20
Partnering with Nokia in a sustainable mass market business opportunity.
Massive distribution Massive distribution Massive distribution Massive distribution
channel to consumerschannel to consumerschannel to consumerschannel to consumers
Superior data Superior data Superior data Superior data
assetassetassetasset
Nokia has an unparalleledunparalleledunparalleledunparalleled
data assets in Maps and
Places
PowerfulPowerfulPowerfulPowerful
developer toolsdeveloper toolsdeveloper toolsdeveloper tools
and networkand networkand networkand network
UnifiedUnifiedUnifiedUnified tools to build
better crosscrosscrosscross---- platformplatformplatformplatform
apps for mobile & web -
Enabling local innovationinnovationinnovationinnovation
and differentiationdifferentiationdifferentiationdifferentiation.
BroadestBroadestBroadestBroadest
device portfoliodevice portfoliodevice portfoliodevice portfolio
Reach a broad consumer broad consumer broad consumer broad consumer
basebasebasebase with embedded
service experiences straight
out of the box – ReducingReducingReducingReducing
TTMTTMTTMTTM and loweringloweringloweringlowering costcostcostcost of
deployment
Access to unparalleledunparalleledunparalleledunparalleled
distributiondistributiondistributiondistribution capabilities
leads to more eyemore eyemore eyemore eye----ballsballsballsballs, via
all channels (mobile & web)
Thank you.
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