Confidential Page 1
The New Local
December 14th, 2009
Confidential Page 2
Local media is changing.
Confidential Page 3 3
Today, everyone is a publisher.
Confidential Page 4Confidential
•Personal•Local
It’s all about me.
Confidential Page 5 5
It’s Mobile & Social
Confidential Page 6 6
The old guard is changing
Confidential Page 7 7
Getting easier to buy local ads online.
Confidential Page 8
New models are emerging.
Photograph by rmaspero
Confidential Page 9
Now is the time.
Confidential Page 10
Hyperlocal
Confidential Page 11
Ecosystem
Photograph by Ecstaticist
Confidential Page 12
Publishers
Photograph by Max Klingensmith
Advertisers
Consumers
Bloggers
You?
Confidential Page 13
What Can You Contribute?
Confidential Page 14
Be the expert.
Confidential Page 15
Get busy.
Photograph by much ado about nothing
Confidential Page 16
It always comes back to you.
Confidential Page 17
Who is Outside.in?
• Aggregate, organize, distribute and monetize all local media
• Reach millions of users in partnership with thousands of sites
• Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett
Top Related