Download - Outreach & Modern Dating in the 21st Century

Transcript

#RealLife

2002

13

LIFE

SPORTS

MUSIC

FIT IN

FIND YOUR VOICE

FIND YOUR VOICE

http://myspace.com/alexxx3

FIND YOUR VOICE

THE WALL

FLOWER

Wallflower Characteristics•Quiet•Shy•Doubtful •Afraid of Small Talk

THE DRUNK

Drunk Characteristics•Loud•Aggressive•Too Confident •Doesn’t Make Sense

DESPERATE FOR THIS

Desperate Characteristics•Creepy•Self-Deprecating•Shares Too Much•Generally Uncomfortable

WAIT A SECOND…

Over 40 Million People Use Some Form of Online

Dating

DATERS GONNA DATE

WHAT DOES THIS EVEN HAVE TO DO WITH OUTREACH?

Outreach Characteristics•Conversational•Respectful•Direct• Polite•Confident – A Little Bit Cocky

Fake It ‘Til You Make It

43% of singles have Googled someone on the internet before a

first date.

100% of marketers have Googled someone on the

internet before responding to a reporter

outreach request.

Find a second form of communication.

Outreach Characteristics•Conversational– Start your outreach with a brief

introduction. Who you are, who your client is, etc.

Adam Khan, U.S. News & World Report

“Introduce yourself to me first. Don’t just send me a press release and expect me to respond to you right

away. A quick paragraph about who you are makes me much more likely to

read it.”

Outreach Characteristics•Confident – A Little Bit Cocky – If your client has been featured in

something awesome, let the writer know. Your confidence in your client will get the writer’s attention.

Results

Find Your Own Reporters

At the very least…

Outreach For Link Building

Outreach Characteristics•Respectful– Whoever you’re reaching out to, let it

be known that you value their time. • If you’re unsure if you’re reaching out to

the right person, just ask. • If you’re inquiring about a link in a news

article, let them know you’ve read it. Build trust.

Outreach Characteristics•Direct– Don’t beat around the bush. If you’re

asking for a link, ask for it. Show some confidence.

Outreach Characteristics•Polite– Show common courtesy when you’re

ending your emails. • Show some emotion, as well. – “Thanks,” is lazy.–“Thank you,” or “Thank you!” is the way to

go. Address them personally.

Link Outreach Example

If your client doesn’t regularly get mentioned,

you HAVE to create content that people will want to

feature.

What Does This Mean?• Guest Blogging –Take advantage of your expert

sources. • Example: INTEGRIS surgeons talking

about Oklahoma City Thunder related injuries. –Blog: Thunder Obsessed – Mentioned &

Linked

What Does This Mean?• Landing Pages– DO KEYWORD RESEARCH!!! If you find

something that gets search traffic that is also relevant to your client, write the copy and put it on the website.

– After you have the landing page up, start link building. • Example: INTEGRIS Wayman Tisdale Award, Jim

Thorpe Award – Links from: CBS Sports (new link every week for four

months), NBC Sports, NBA.com, Duke Report, USBWA

Created Content Outreach Example

FIND YOUR VOICE

Questions?