Outdoor Creative ReviewAugust 2014
Creative Review
Positive notes There is a creative interaction with the copy and pack shots which
promotes the key message of the campaign The templates are bold and clear, providing a strong impact on
media which holds a short dwell time. The campaign is consistent within varying templates
Constructive notes Depending on the audiences brand awareness, the
branding isn’t overtly clear, as the logo appears rather small and inconsistent on varying templates
The copy expanding on the campaign is rather small and holds little impact on outdoor
Creative Review
Positive notes The stripped back template allows for a prominent price
message The branding colour is present, yet not over powering the
template The use of red and white provides strong stand out on a media
with little dwell time Constructive notes There is an unregimented placement of products which
reduces the clarity of the offer Although the branding is not overpowering the template,
this reduces customer recognition on a media which holds such a short dwell time
Creative Review
Positive notes The branding is clear and present, yet the template hasn’t been
restricted to the brand colour enhancing the aesthetic appeal The simplistic template allows for clear legibility
Constructive notes Although the branding is not overpowering the template,
this reduces customer recognition for a media with short dwell time
Creative Review
Positive notes The branding is both prominent and clear, without over
powering the template. The simplistic headline and pricing messaging illustrates the
campaign clearly In cooperating the Brand name into the three punch headline
resonates with consumers
Constructive notes Featuring a number of pack shots gives a messy
and overwhelming message, and loses impact for the campaign
Creative Review
Positive notes The branding is both prominent and clear Templates for each campaign are consistent and well structured Creative elements provide an aesthetic appeal and hold consumers
attention The back to school campaign shows range, yet isn’t overwhelming
with numerous pack shots
Constructive notes On the gnomes creative there is a lack of
relationship with the brand message and the creative
Wider Competitors
Specsavers
Creative review The simplistic template and
use of full bleed photography allows for a ascetically appealing campaign with a clear message
Ford
Creative review The use of block colours
works well with both the campaign message and the products featured.
The creative is rather busy and there is no pricing message
Ford
Creative review The colouring of the template
is inline with the product There is a clear image of the
product and pricing message
Sky sports
Creative review The branding and campaign
message is clear
The use of text only means this holds little impact and is less appealing at a glance
McDonald’s
Creative review The use of photography
allows for a quality feel The animated text
encourages dwell time
The branding is rather small and there is no pricing message
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