3 keys to engage your target with content:

L E G E N D

70,000

90,000

Born

65,068

80,000

APRIL 2016

MAY 2016

Ensure image always matches messaging

Test length of updates (found 150 characters or fewer perform best)

DECEMBER 2015

Launch more Sponsored Content Campaigns (mix of lead generation, brand awareness and thought leadership plays)

50,000

30,000APRIL 2015

10,000MAY 2014

JANUARY 2014

MARCH 2016

JANUARY 2016

Incorporate more A/B testing using Direct Sponsored Content

Post 3–4 times a day

60,000NOVEMBER 2015

Incoporate more quotes and stats into our imagery

Test everythingVisual is the new headlineOrganic is good. Paid is better

SEPTEMBER 2015

Change social headers every 6 months

Sponsor top-performing organic content

24,675DECEMBER 2014

Publish only rich media posts (Visual is the new

headline!)

Test posting at di�erent times of day and watch

engagement

40,000JULY 2015

Experiment with themes (e.g., ‘Monday Motivation’)

and posts without links

LinkedInMarketing Milestones

Counting to 100K with relevant content: A glance at how we grew our LinkedIn Marketing Solutions Showcase Page.

We couldn’t have done it without you:our followers, our Loyal LinkedIn advocates, our community of Sophisticated Marketers.

To thank you, we’re sharing the content marketing tactics we implemented at key peaks in our follower growth so that you can adapt them to your strategy on LinkedIn.

Since we launched our LinkedIn Marketing Solutions Showcase Page, 3 key themes have emerged as pivotal in creating an always on, relevant, and e�ective content strategy.