This document is proprietary and confidential. Reproduction prohibited.

Social media reactions-

Osama Bin Laden death

1 May – 5 May

This document is proprietary and confidential. Reproduction prohibited.

8540

65600

142000123000

35600

607

3610

6390

4970

1230

4051

1792

4047

9949

1473

11900

8690

10500

12100

11300

0

20000

40000

60000

80000

100000

120000

140000

160000

1-May 2-May 3-May 4-May 5-May

Twitter Blog Social media NewsM

en

tio

ns a

re i

n ‘

00

0

Total media mentions worldwide

•Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2

Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’s

announcement.

•Approximately 40% of the world’s online population found out about his death through

Twitter and Facebook

•Mentions grew by 104% in 24 hours (2 May – 3 May)

This document is proprietary and confidential. Reproduction prohibited.

0 40000 80000 120000 160000

USA

UK

Pakistan and Afghanistan

India

Australia

UAE

•USA leads the discussions with approximately 1.2 Million mentions per hour.

• Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5

days.

•Top Discussions in Pakistan/Afganistan:

•US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s

hideout

•Neutral sentiment for Osama’s death- ‘no mourning or celebration’

Mentions are in ‘000

This document is proprietary and confidential. Reproduction prohibited.

Discussions in India for Osama’s death

43%

21%

19%

17%

Viral spam videos/images of Osama's corpse

I don’t believe he is dead

India could benefit from US - Pak tension post Osama's death

No one is safe in Pakistan, even Osama. Everyone is safe in Hindustan, even Kasab.

This document is proprietary and confidential. Reproduction prohibited.

Discussions worldwide for Osama’s death

30%

25%15%

12%

11%

7%

Mentions

Good job done by US troops USA refuses to show pictures of Osama

Abbottabad compound in Pakistan US elections approaching - coincidence ?

It’s a conspiracy Why did US take 10 years to find him?

This document is proprietary and confidential. Reproduction prohibited.

Top questions arising after Osama’s death

33%

27%

16%

13%

11%

Why isn't Obama releasing death pictures ? Is he really dead?

Why was he thrown into the sea? Why are people happy that Osama is dead?

Who was protecting Osama?