S T R A T E G I C
A D V I S O R Y G R O U POrange County Convention Orange County Convention
Center DistrictCenter DistrictLong-Range StrategicLong-Range Strategic Plan Plan
Phase IPhase I
February 5, 2008
Marc ReicherMarc ReicherRida Development CorporationRida Development Corporation
Strategic Planning LeaderStrategic Planning Leader
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P3
To Focus Efforts and Resources in a Common Direction That Enables
Orange County to be the Leading Convention Center
District in the World
GoalGoal
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P4
ApproachApproach
Property Owners Association Marc Reicher, Strategic Plan Leader
Property Owners Association Marc Reicher, Strategic Plan Leader
A Public-Private Partnership is Leading the Strategic Planning
Rosen Hotels and Resorts
Garritt Toohey
Rosen Hotels and Resorts
Garritt Toohey
Orange County Convention Center
Orange County Convention Center
Thomas EnterprisesMarc Watson
Thomas EnterprisesMarc Watson
Peabody Hotel GroupMarty Belz
Peabody Hotel GroupMarty Belz
Rida Development Corporation
Ira Mitzner
Rida Development Corporation
Ira MitznerOrange County Orange County
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P5
Discussion TopicsDiscussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
Jeff SachsJeff SachsStrategic Advisory GroupStrategic Advisory Group
Experience
Atlanta Baltimore BostonChicago Detroit Houston
Jacksonville Miami New OrleansSan Antonio San Juan St. Louis
Seattle Tampa Washington, DC
Orange County OPACPhase V
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P7
Discussion TopicsDiscussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P8
ApproachApproach
Preliminary Strategic Initiatives
Preliminary Strategic Initiatives
Preliminary Leadership Feedback &
Support
Preliminary Leadership Feedback &
Support
ImplementImplement
Client TestingClient
Testing
Refine Initiatives
Refine Initiatives
District Stakeholder
Testing
District Stakeholder
Testing
Refine Initiatives
Refine Initiatives
Obtain Leadership
Support
Obtain Leadership
Support
Document Strategic
Plan
Document Strategic
Plan
Private and Public Roles
Private and Public Roles
Economic Impact
Economic Impact
FundingFunding
CostCost
PrioritizePrioritize
Phase I Phase II
Phase III
Phase IV
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P9
Discussion TopicsDiscussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P10
1998 OCCC Strategic Plan Look-back1998 OCCC Strategic Plan Look-back
Recommendation Accomplishments
Plan Primarily Focused on the Center, but Also Some Addressed External Issues
TransportationImprove road network (Westwood connector, Universal Blvd, Convention Way, etc.)
Mostly Completed• Kirkman extension pending• Canadian Court under
construction
HotelsDevelop 2 to 4 1,000±-rm full service convention hotels attached/adjacent to the center
Not Completed• 1,400-rm Hilton Under
Construction• 437-room Westin Under
Construction
District Parking/Circulator
Develop parking at the edge of the District connecting to the center and hotels via light rail
Did not occur
Convention Center
Add 2m square feet of prime exhibit space over next 30 years
Underway• Phase V 1m sf added • Acquired sufficient land to
meet 30 yr plan of 3m sf
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P11
Discussion TopicsDiscussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P12
100
150
200
250
300
350
1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005
Supply: Venue Exhibit Space Demand: Net Square Feet RentedGross Domestic Product
Industry FactorsIndustry Factors
Growth Index: Base year = 1985
Net SF Rented3.5% Average Growth
Exhibit Supply4.1% Average Growth
24% Vacanc
y
38% Vacan
cy
Source: TradeShow Week
Competition for Meetings Has Never Been Greater
24% Vacanc
y
38% Vacan
cy
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P13
Convention Center Building TrendsConvention Center Building Trends
49
65
57
77
8794 96
87
68
5762
65
0
20
40
60
80
100
120
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
Num
ber of
Fac
ilitie
s
In-Process New Venues and Expansions
* Expansions to existing facilities.Source: TradeShow Week
Large Facilities Exhibit SF
• Las Vegas ExpoCenter 650k
• Las Vegas (Sands/Palazzo)+450k
• Phoenix CC* +438k
• New York City Javits CC* +276k
• Pennsylvania CC* +260k
Medium Facilities
• Raleigh CC 150k
• Ocean Center* 100k
• VA Beach CC* 94k
• Anchorage CC 75k
• Tulsa CC* 70k
As Competition Continues to Grow – “Destination” Becomes Deciding Factor
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P14
Discussion TopicsDiscussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P15
Client Input - Understanding the Deciding Client Input - Understanding the Deciding FactorsFactors
Exhibit SF AttendanceHealthcare Information & Management Systems Society (HIMSS) 1,099,500 25,000National Automobile Dealers Assn 1,099,500 25,700Reed Exposition Company/PGA Merchandise Show 1,099,500 43,000Pittsburgh Conference on Analytical Chemistry and Applied Spectroscopy (PITTCON)984,900 23,000American Rental Association 950,300 10,600Intl Assn of Amusement Parks & Attractions/IAAPA 950,300 28,000National Trade Productions, Inc./Coverings 950,300 30,000Performance Racing Industry 950,300 45,000The Florida Restaurant Show/National Hardware Show/SHOT/PGA 826,200 15,000DMG World Media (USA) Inc./Surf Expo 762,600 18,000Premiere Beauty Show 640,500 41,000National School Boards Association 475,200 14,000Exposition Management, Inc./National School Supply & Equipment Association475,100 5,000International Sign Association 475,100 19,800Orgill Dealers Market 475,100 25,000I/ITSEC 456,900 10,000ASI Show, Inc 367,200 7,000InfoComm International, Inc. 356,100 26,500Florida Nursery, Growers & Landscape Association 348,800 9,500EH Events & Education 299,400 9,500Risk and Insurance Management Society 200,000 10,000Nielsen Business Media/MEDTRADE/Kitchen & Bath/Globalshop/Imprinted Sportswear Show 187,600
6,000American Heart Association 178,900 30,000CM Services, Inc. 150,000 7,000Pet Industry Distributors Assn/Global Pet Expo 108,000 5,000Cygnus Business Media/Aviation Industry Week 103,300 4,000
OCCC Client Advisory Board
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P16
Discussion TopicsDiscussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P17
Transportation
Preliminary Strategic InitiativesPreliminary Strategic Initiatives
Clients Want an URBANIZED District
5. Parking
6. Pedestrian
7. Intra-District Connector
8. District To Airport
9. Ground Transportation
10. Way Finding
1. Attached/Adjacent Hotels
2. Attached Ballroom/ Meeting Space
3. Attached Restaurants
4. Adjacent Entertainment
Guest Amenities
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P18
Urbanized Approach Urbanized Approach
North Building to Hilton
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P19
Urbanizing ChallengeUrbanizing Challenge
North Building to Westin
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P20
Urbanizing Reduces Perceived DistancesUrbanizing Reduces Perceived Distances
Ora
ng
e A
ve.
Rosalin
d A
ve.
North Building to Westin
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P21
Strategic Initiative #1/2 – Nearby Hotels & Meeting Strategic Initiative #1/2 – Nearby Hotels & Meeting SpaceSpace
Cur
rent
Hot
el In
fras
truc
ture
Challenges• Attached/adjacent hotels added
since expansion
• 1,400 room (Hilton) Attached
• 470 room Westin Nearby
• Nearby hotels are long walks from the Center
• Once Nearby hotels booked, guests must drive or be bussed
• Creates traffic and parking challenges
Challenges• Attached/adjacent hotels added
since expansion
• 1,400 room (Hilton) Attached
• 470 room Westin Nearby
• Nearby hotels are long walks from the Center
• Once Nearby hotels booked, guests must drive or be bussed
• Creates traffic and parking challenges
Hilton
Westin
Ro
sen
C
ente
r
Rosen Shingle Creek
Peabody
Rosen Plaza
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P22
Strategic Initiative #1/2 – Add Urbanized Strategic Initiative #1/2 – Add Urbanized HotelsHotels
Str
ateg
ic H
otel
Dev
elop
men
t
Convention Center
Expansion Area
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P23
Strategic Initiative #3/4 – Strategic Initiative #3/4 – Restaurants/EntertainmentRestaurants/Entertainment
Str
ateg
ic D
evel
opm
ent
Convention Center
Expansion Area
Restaurant / Entertainment District
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P24
Strategic Initiative #5 – District ParkingStrategic Initiative #5 – District Parking
Convention Center
Expansion Area
Future Parking
Deck
Future Parking
Deck
Parking Beneath
Restaurants/Entertainment/Hotels
• Supply
• Coordination
• Policy
• Short/Long-Term
• Pricing
• Enforcement
• Way Finding
• Circulation
• Security
• Supply
• Coordination
• Policy
• Short/Long-Term
• Pricing
• Enforcement
• Way Finding
• Circulation
• Security
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P25
Strategic Initiative #6 – Pedestrian Strategic Initiative #6 – Pedestrian ConnectionsConnections
Ped
estr
ian
Saf
ety
Convention Center
Expansion Area
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P26
Strategic Initiative #7/8 – Intra-District Strategic Initiative #7/8 – Intra-District CirculatorCirculator
Ass
ets
Nee
ding
Con
nect
ion Existing Hotels
New Hotels
Restaurants/Entertainment
Existing Parking
New Parking
Existing Hotels
New Hotels
Restaurants/Entertainment
Existing Parking
New Parking
Plus parking beneathhotels/restaurants/entertainment
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P27
Strategic Initiative #7/8 – Intra-District Strategic Initiative #7/8 – Intra-District CirculatorCirculator
Con
nect
ing
the
Ass
ets
Routes depicted for illustrative purposes only.
Additional study required to refine routes.
Routes depicted for illustrative purposes only.
Additional study required to refine routes.
Airport
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P28
Strategic Initiative #9 – Ground Strategic Initiative #9 – Ground TransportationTransportation
• District Focused
• More Vehicles
• Vehicle Standards
• Better coordination
• Metered Pricing
• District Regulations
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P29
Strategic Initiative #10 – Way FindingStrategic Initiative #10 – Way Finding
• CRA Efforts a Good Start
• Event Traffic Flows
• Guidance to Parking
• Flexible
• District Controlled
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P30
Discussion TopicsDiscussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P31
Potential Impact of Strategic PlanPotential Impact of Strategic Plan
1. Attached/Adjacent Hotels
2. Attached Ballroom/Meeting Space
3. Attached Restaurants
4. Adjacent Entertainment
Guest Amenities Private Investment
Property Taxes
TDT
More Conventions
More Delegates
More Delegate Spending
Sustainable Jobs
Realize Phase V ROI
Transportation
5. Parking
6. Pedestrian
7. Intra-district
8. District To Airport
9. Ground Transportation
10. Way Finding
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P32
OCCCs Targeted AccountsOCCCs Targeted AccountsAARPAbbey Carpet CompanyAcademy of General DentistryAcademy of Managed Care PharmacyAcademy of ManagementAcademy of OsseointegrationAce Hardware CorporationAdvanstar CommunicationsAir & Waste Management Assn.Airborne Law Enforcement Assn.Aircraft Owners and Pilots Assn.Alcoholics AnonymousAlliance of Black Telecommunications EmployeesAllied Social Science Assn.AllMetal IncorporatedAlpha Kappa Alpha SororityAlternative Fuel Vehicle InstituteAmbulatory Pediatric Assn.American Academy of Allergy, Asthma and
ImmunologyAmerican Academy of AudiologyAmerican Academy of Cosmetic DentistryAmerican Academy of DermatologyAmerican Academy of Family PhysiciansAmerican Academy of NeurologyAmerican Academy of Nurse PractitionersAmerican Academy of Ophthalmology, TheAmerican Academy of OptometryAmerican Academy of Orthopaedic SurgeonsAmerican Academy of OtolaryngologyAmerican Academy of PediatricsAmerican Academy of PeriodontologyAmerican Academy of Physician AssistantsAmerican Academy of ReligionAmerican Alliance for Health, Phys. Ed, Rec &
DanceAmerican Animal Hospital Assn.American Assn. for Cancer ResearchAmerican Assn. for Clinical ChemistryAmerican Assn. for Laboratory Animal Science
American Assn. for Respiratory CareAmerican Assn. for the Advancement of
ScienceAmerican Assn. of Airport ExecutivesAmerican Assn. of Blood BanksAmerican Assn. of Critical Care NursesAmerican Assn. of Diabetes EducatorsAmerican Assn. of Homes & Services for the
AgingAmerican Assn. of Law LibrariesAmerican Assn. of MuseumsAmerican Assn. of Neurological SurgeonsAmerican Assn. of Nurse AnesthetistsAmerican Assn. of Occupational Health
Nurses, Inc.American Assn. of Oral & Maxillofacial
SurgeonsAmerican Assn. of OrthodontistsAmerican Assn. of Petroleum GeologistsAmerican Assn. of Pharmaceutical ScientistsAmerican Assn. of Physicists in MedicineAmerican Assn. of School AdministratorsAmerican Assn. of School LibrariansAmerican Baptist Churches USAAmerican Bar Assn.American Bus Assn.American Chemical SocietyAmerican College of Allergy, Asthma &
ImmunologyAmerican College of CardiologyAmerican College of Chest PhysiciansAmerican College of Emergency PhysiciansAmerican College of GastroenterologyAmerican College of Obstetricians and
GynecologistsAmerican College of PhysiciansAmerican College of RheumatologyAmerican College of Sports MedicineAmerican College of SurgeonsAmerican Composites Manufacturers Assn.American Contract Bridge LeagueAmerican Contract Manufacturers ShowAmerican Correctional Assn.American Council on the Teaching of Foreign
Languages
American Counseling Assn.American Culinary FederationAmerican Dental Assn.American Dental Education Assn.American Diabetes Assn.American Dietetic Assn.American Economic Assn.American Educational Research Assn.American Farm Bureau FederationAmerican Federation for Medical ResearchAmerican Federation of State, Co. & Muni.
EmployeesAmerican Fence Assn.American Football Coaches Assn.American Foundry SocietyAmerican Geophysical UnionAmerican Geriatrics SocietyAmerican Health Care Assn.American Healthcare Radiology
AdministratorsAmerican Heart Assn.American Immigration Lawyers Assn.American Industrial Hygiene Assn.American Institute of Aeronautics and
AstronauticsAmerican Institute of ArchitectsAmerican Jail Assn.American LegionAmerican Library Assn.American Logistics Assn.American Mathematical SocietyAmerican Meat InstituteAmerican Meteorological SocietyAmerican Numismatic Assn.American Nurses Assn.American Occupational Therapy Assn.American Oil Chemists SocietyAmerican Optometric Assn.American Osteopathic Assn.American Payroll Assn.American Pet Products Manufacturers Assn.
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P33
OCCCs Targeted AccountsOCCCs Targeted AccountsAmerican Pharmacists Assn.American Physical SocietyAmerican Physical Therapy Assn.American Planning Assn.American Postal Workers UnionAmerican Psychiatric Assn.American Psychological Assn.American Public Health Assn.American Public Transportation Assn.American Public Works Assn.American Railway Engineering and Maint.-of-Way
Assn.American Rental Assn.American Resort Development Assn.American Society for Bariatric SurgeryAmerican Society for Bone and Mineral ResearchAmerican Society for Cell BiologyAmerican Society for Industrial SecurityAmerican Society for Laser Medicine and SurgeryAmerican Society for MicrobiologyAmerican Society for Quality IncorporatedAmerican Society for Reproductive MedicineAmerican Society for Ther. Radiology and OncologyAmerican Society for Training and DevelopmentAmerican Society of AgronomyAmerican Society of AnesthesiologistsAmerican Society of Assn. ExecutivesAmerican Society of Cataract & Refractive SurgeryAmerican Society of Clinical OncologyAmerican Society of Consultant PharmacistsAmerican Society of Health-System PharmacistsAmerican Society of Heating, Refrig. & A-C
EngineersAmerican Society of HematologyAmerican Society of Human GeneticsAmerican Society of Landscape ArchitectsAmerican Society of Limnology & OceanographyAmerican Society of Mechanical EngineersAmerican Society of NephrologyAmerican Society of Plastic Surgeons
American Society of Plumbing EngineersAmerican Society of Safety EngineersAmerican Society of Transplant PhysciansAmerican Society of TransplantationAmerican Society of Travel AgentsAmerican Speech Language Hearing Assn.American Sportfishing Assn.American Supply Assn.American Suzuki Motor CorporationAmerican Telemedicine Assn.American Thoracic SocietyAmerican Traffic Safety Services Assn.American Trucking Assn.sAmerican Urological Assn.American Vacuum SocietyAmerican Veterinary Medical Assn.American Water Works Assn.American Welding SocietyAmerican Wind Energy Assn.America's Health Insurance PlansAmericas SAP Users GroupAmusement & Music Operators Assn.Amway (Florence)Ancient Egypt. Arabic Order Nobles of the Mystic
ShrineAnheuser-Busch Companies, IncorporatedAnnual Conference on Peritoneal DialysisAPICS The Assn. for Operations ManagementArbonne International, Inc.Armed Forces Communications and Electronics
Assn.Army Aviation Assn. of AmericaASI Show, IncorporatedAsian American Hotel Owners Assn.ASM International (American Society for Metals)Assisted Living Federation of AmericaAssociated Equipment DistributorsAssociated General Contractors of AmericaAssociated Locksmiths of AmericaAssn. for Career & Technical Education
Assn. for Computing MachineryAssn. for Financial ProfessionalsAssn. for Information & Image
Management/AIIM ExpoAssn. for Iron & Steel TechnologyAssn. for Profess. in Infection Control and
EpidemiologyAssn. for Research in Vision and
OphthalmologyAssn. for Supervision and Curriculum
DevelopmentAssn. for the Advancement of Wound CareAssn. for Unmanned Vehicle Systems
InternationalAssn. of Air Medical ServicesAssn. of American Medical CollegesAssn. of British Travel AgentsAssn. of Fundraising ProfessionalsAssn. of Legal AdministratorsAssn. of Military Surgeons of the U.S.Assn. of Millwork DistributorsAssn. of Peri-Operative Registered NursesAssn. of Progressive Rental OrganizationsAssn. of Public Safety Comm. Officials
InternationalAssn. of Records Managers and
AdministratorsAssn. of School Business Officials
InternationalAssn. of the US ArmyAssn. of Women's Health Obstetric &
Neonatal NursesATeam CentralAthletic Business PublicationsAudio Engineering SocietyAutodesk Inc.Automotive Engine Rebuilders Assn.Automotive Oil Change Assn.Aviation Industry WeekAvon CompanyBank Administration InstituteBaptist World AllianceBEA Systems, IncorporatedBehavioral Science TechnologyBenevolent and Protective Order of the ElksBest Buy Company, Inc.Best Western International
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P34
OCCCs Targeted AccountsOCCCs Targeted AccountsBICSI Telecommunications Assn.Billiard Congress Of AmericaBiophysical Society of America , TheBlacks In GovernmentBMC SoftwareBook Expo AmericaBorders Group Inc.Bowling Proprietors Assn. of AmericaBroadVisionBronner Brothers Beauty ShowBTE Performance GroupBuilding Owners and Managers Assn.Building Service Contractors Assn. InternationalBurnLoungeBusiness Professionals of AmericaBuyers Market of American CraftsCannex & FillexCardtech/SecurtechCase - New Holland CorporationCase Management Society of AmericaCatersource, IncorporatedCatholic Campus MinistriesCCA Global PartnersCellular Telecommunications & Internet Assn.Cendant CorporationCenters for Disease Control and PreventionCentury 21 InternationalCerner CorporationCharles Schwab CompanyCheney Brothers IncorporatedChevronTexacoChoice Hotels InternationalChristian & Missionary AllianceChristian Booksellers Assn.Christian Church Disciples of ChristChurch of God (Cleveland, Tennessee)Church of God in Christ, Inc.Church of God Ministries, Inc.
Church of the BrethrenChurch of the NazareneCisco SystemsClean ShowClinical Laboratory Management Assn.Club Industry EastClub Managers Assn. of AmericaCMP Media, LLCCoalition For The Advancement Of Jewish
EducationColdwell BankerCommon a User GroupCommunications Workers of AmericaCommunity Transportation Assn. of AmericaComputer AssociatesConExpo-ConAggConfidential Automotive GroupCongress of Neurological SurgeonsConstruction Specifications InstituteConsumer Electronics Assn.Cooperative Baptist FellowshipCoors Brewing CompanyCorrigan Associates, LLCCouncil for Exceptional ChildrenCouncil of Engineering and Scientific Society
ExecutivesCouncil of Supply Chain Management
ProfessionalsCoveringsCraft and Hobby Assn.Create MagazineCustom Electronic Design & Installation Assn.Cystic Fibrosis FoundationDaimler ChryslerDavid M & Peter J Mancuso, IncorporatedDeck ExpoDeloitte & ToucheDelta Sigma Theta Sorority, Inc.Design AutomationDigestive Disease WeekDigital Equipment Computer Users Society
Direct Marketing Assn.Distribution Business Management Assn.Distributive Ed. Clubs of America & Delta
Epsilon ChiDiversified Business CommunicationsDiving Equipment & Marketing Assn.Document Management Industries Assn.Door and Hardware InstituteDrug Information Assn.eBayEcological Society of AmericaEducauseEH Publishing, IncorporatedElan VitalElectrical Apparatus Service Assn.Electrical Manufacturing & Coil Winding
Assn.Electronic Industry Show CorpElectronic Retailing Assn.Electronic Transaction Assn.EMC CorporationEmergency Nurses Assn.Endocrine Society, TheEnforcement ExpoEnvironmental Industry Assn.Epicor Software CorporationEvangelical Lutheran Church in AmericaExxon Company USAFamily, Career and Community Leaders of
AmericaFastenal CompanyFederal Express CorporationFederation of American Soc. for
Experimental BiologyFinancial Service Providers InternationalFire Protection PublicationsFirehouse ExpoFIRST OrganizationFleetwood Enterprises, IncorporatedFlexographic Technical Assn.Florida Baptist ConventionFlorida Concrete & Products Assn.
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P35
OCCCs Targeted AccountsOCCCs Targeted AccountsFL Educational Technology Conference, Inc.FL Fashion FocusFL Foundation for Future ScientistsFL Gift ShowFL Home Builders Assn.FL Industrial Woodworking ExpoFL Music Educators Assn.FL Nursery, Growers & Landscape Assn.FL Restaurant & Lodging Assn.FL Roofing, Sheet Metal & A/C Contractors Assn.FL RV Trade Assn.FL School Nutrition Assn.FL Swimming Pool Assn.FL United Numismatists IncorporatedFocus on the FamilyFood Marketing InstituteFord Lincoln-MercuryFoundation for Retrovirology and Human HealthFraternal Order of Police Grand LodgeFullerton Properties RealtyFun ExpoFuton Assn. InternationalGameStopGartner Group IncorporatedGeneral Council of the Assemblies of GodGeneral MotorsGeological Society of AmericaGeoSpatial Information & Technology Assn.GIE + ExpoGirl Scouts of the USAGlobalShopGold Wing Road Riders Assn.Golf Course Superintendents Assn. of AmericaGolf Gods GearGoodyear Tire & Rubber CompanyGospel Music Workshop of AmericaGourmet Products ShowGovernment Finance Officers Assn/U S & Canada
Gregg Halteman & AssociatesGroup C Communications IncorporatedGuardian Building Products GroupHandweavers Guild of AmericaHBO CompanyHealth Industry Distributors Assn.Health South IncorporatedHealthcare Information & Management Systems
SocietyHearth, Patio & Barbecue Assn.Heavy Duty Aftermarket WeekHelicopter Assn. InternationalHerbalife InternationalHewlett Packard CorporationHigher Education Users GroupHome DepotHome Interiors & GiftsHome Remodeling Industry (CLOSETS EXPO)Home Sewing Assn.Hopper Expositions, IncHospitality Financial & Technology ProfessionalsHouse-Hasson Hardware CompanyHT Hackney CompanyHyperion Solutions Corporationi2 Technologies Inc.IBM Corp. City-WideIBM In-HouseIDG World ExpoImprinted Sportswear ShowIncoming Call Center Mgmt/Questex Media
Group, IncIndoor Tanning Assn.Industrial Fabrics Assn. InternationalIndustrial Supply Assn.Infectious Diseases Society of AmericaInforINFORMEX (CMP Information)Institute of Electrical and Electronics EngineersInstitute of Food TechnologistsInstitute of Navigation, The
Institute of Scrap Recycling IndustriesInsurance Accounting & Systems Assn.Intel CorporationIntelligent Transportation Society of AmericaIntercontinental Hotels GroupInterior Lifestyle USAIntermodal Assn. of North AmericaInternal Revenue ServiceInt'l Air Conditioning, Heating, Refrigerating
ExpositionInt'l Assn. for Dental ResearchInt'l Assn. of Exhibitions & EventsInt'l Assn. of Airport Duty Free StoresInt'l Assn. of Amusement Parks and
AttractionsInt'l Assn. of Assembly ManagersInt'l Assn. of Chiefs of PoliceInt'l Assn. of Fire ChiefsInt'l Assn. of Fire FightersInt'l Assn. of Food Industry SuppliersInt'l Assn. of Jazz EducationInt'l Assn. Of Operative MillersInt'l Baking Industry ExpositionInt'l Bottled Water Assn.Int'l Carwash Assn.Int'l Cat Assn., TheInt'l City/County Management Assn.Int'l Communications Industries Assn.Int'l Conf. on Signal Processing Applications
& Tech.Int'l Construction & Utility Equipment
ExpositionInt'l Council of Shopping CentersInt'l Dairy Foods Assn.Int'l Dairy-Deli-Bakery Assn.Int'l Definity Users GroupInt'l Door Assn.Int'l Esthetics, Cosmetics & Spa ConferenceInt'l Facility Management Assn.Int'l Foundation for TelemeteringInt'l Foundation of Employee Benefit PlansInt'l Franchise Assn.
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P36
OCCCs Targeted AccountsOCCCs Targeted AccountsInt'l Health, Racquet and Sportsclubs Assn.Int'l Housewares Manufacturers Assn.Int'l Lutheran Womens Missionary LeagueInt'l Microelectronics and Packaging SocietyInt'l Nortel Networks Users Assn.Int'l Oil Spill ConferenceInt'l Parking InstituteInt'l Pentecostal Young Peoples UnionInt'l Pool & Spa ExpoInt'l Reading Assn.Int'l Sanitary Supply Assn.Int'l Sign Assn.Int'l Sleep Products Assn.Int'l Society for Magnetic Resonance In MedicineInt'l Society for Technology in EducationInt'l Society of Music EducationInt'l Trademark Assn.Int'l TS for Kitchen, Bath, Plumbing, PVF, Heating &
A/CInt'l Window Coverings ExpoInt'l Wireless Communications ExpoInterVarsity Christian FellowshipIrrigation Assn., TheJayco, Inc.Jazzercise IncorporatedJDA Software GroupJEM Communications, IncJems CommunicationsJohn Deere & CompanyJP Morgan Chase & CompanyJuvenile Products Manufacturers Assn.Kabbalah Centre, TheKawasaki Motors CorporationKeller WilliamsKforce.comKinko's, Inc.Kiwanis InternationalLa Cumbre, Inc.Lawson Software
Lennox Industries, Inc.LifeWay Christian ResourcesLightFair InternationalLigonier MinistriesLions Clubs InternationalLive Design International aka Lighting
Dimensions Int’lLumbermens Merchandising CorporationLutheran Church Missouri SynodMacromediaMagic GlobalMark Chironna MinistriesMary Kay, IncorporatedMatco ToolsMaterial Handling Industry of AmericaMcDonalds CorporationMcKesson CorporationMcLane Suneast, Inc.Medical Case Management ConventionMedical Design & Manufacturing ShowMedical Group Management Assn.Medical Records InstituteMedtradeMeeting Professionals InternationalMega Group USAMelaleucaMennonite Church USAMesse Frankfurt Inc.Microscopy Society of AmericaMicrosoftMidwest Manufactured Housing FederationMiller Brewing CompanyMillion Dollar Round TableMinerals, Metals & Materials Society, TheMinor League BaseballMisys Healthcare SystemsMobile Electronics ShowModern Language Assn. Of AmericaMonarch Pharmaceuticals
Moose InternationalMothers of PreschoolersMulti-Housing WorldMusic Educators National ConferenceMy Events, IncorporatedNACE InternationalNAFSA: Assn. of International EducatorsNarcotics AnonymousNational ActeensNational Agricultural Aviation Assn.National Alliance of Black School EducatorsNational Apartment Assn.National Art Materials Trade Assn.National Assn. for Bilingual EducationNational Assn. for Campus ActivitiesNational Assn. for College Admission
CounselingNational Assn. for Gifted ChildrenNational Assn. for Home Care and HospiceNational Assn. for Pupil TransportationNational Assn. for the Advancement of
Colored PeopleNational Assn. for the Education of Young
ChildrenNational Assn. of Basketball Coaches/USANational Assn. of Black JournalistsNational Assn. of BroadcastersNational Assn. of Chain Drug StoresNational Assn. of College & University Food
ServicesNational Assn. of College and Univ. Business
OfficersNational Assn. of College StoresNational Assn. of Convenience StoresNational Assn. of CountiesNational Assn. of Elementary School
PrincipalsNational Assn. of Elevator ContractorsNational Assn. of Fleet AdministratorsNational Assn. of Home BuildersNational Assn. of Independent SchoolsNational Assn. of Letter Carriers of the USANational Assn. of Music MerchantsNational Assn. of Pastoral Musicians
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A D V I S O R Y G R O U P37
OCCCs Targeted AccountsOCCCs Targeted AccountsNational Assn. of Photoshop ProfessionalsNational Assn. of Pizza OperatorsNational Assn. of Professional Baseball LeaguesNational Assn. of Professional Surplus LinesNational Assn. of RealtorsNational Assn. of Secondary School PrincipalsNational Assn. of Social WorkersNational Assn. of Sporting Goods WholesalersNational Assn. of Stock Plan ProfessionalsNational Assn. of Television Program ExecutivesNational Assn. of Watch & Clock Collectors, Inc.National Athletic Trainers Assn.National Automated Clearing House Assn.National Automatic Merchandising Assn.National Automobile Dealers Assn.National Baptist Convention of America, Inc.National Baptist Convention of the USANational Baptist Sunday SchoolNational Black MBA Assn.National Business Aviation Assn.National Business MediaNational Business Travel Assn.National Cable & Telecommunications Assn.National Cattlemen's Beef Assn.National Center for State CourtsNational Cheerleaders Assn.National Coalition of Black Meeting PlannersNational Community Pharmacists Assn.National Concrete Masonry Assn.National Conference of State LegislaturesNational Corn Growers Assn.National Council for the Social StudiesNational Council of Teachers of EnglishNational Council of Teachers of MathematicsNational Education Assn.National Electrical Contractors Assn.National Emergency Number Assn.National Facilities Mgmt and Tech. Conference &
Expo
National Federation for Catholic Youth MinistryNational Fire Protection Assn.National Frame Builders Assn.National Funeral Directors & Morticians Assn.National Funeral Directors Assn.National Future Farmers Of America
OrganizationNational Glass Assn.National Grocers Assn.National Ground Water Assn.National Hardware Show & Lawn and Garden
WorldNational Head Start Assn.National Home Infusion Assn.National Industrial Fastener ShowNational Industrial Transportation LeagueNational Inspirational Youth ConventionNational Institute of Governmental PurchasingNational Intramural-Recreational Sports Assn.National Kitchen & Bath Assn.National League of CitiesNational Marine Manufactures Assn.National Medical Assn.National Middle School Assn.National Minority Supplier Development CouncilNational Nutritional Foods Assn.National Pavement ExpoNational Pest Management Assn.National Petrochemical & Refiners Assn.National Plastics ExpoNational Postal ForumNational Precast Concrete Assn.National Propane Gas Assn.National Recreation and Park Assn.National Recycling CoalitionNational Religious Broadcasters Assn.National Residential HVAC Seminar &
ConferenceNational Restaurant Assn.National Retail FederationNational Rifle Assn. of America
National Roofing Contractors Assn.National Rural Electric Cooperative Assn.National Rural Water Assn.National Safety CouncilNational School Boards Assn.National School Supply & Equipment Assn.National Science Teachers Assn.National Sheriffs' Assn.National Soccer Coaches Assn. of AmericaNational Society of Black EngineersNational Society of Hispanic MBASNational Sports CollectorsNational Systems Contractors Assn.National Technical Investigators' Assn.National Technical Preparation NetworkNational Tour Assn.National Training and Simulation Assn.National Truck Equipment Assn.National Urban League Assn.National Wood Flooring Assn.Nationwide TV & Appliance Assn.NATO - North Atlantic Treaty OrganizationNatural Products ExpoNew Age and Gift VenturesNew Birth Missionary Baptist ChurchNewest Way to WealthNewspaper Assn. of AmericaNielsen Business MediaNobel BiocareNoria CorporationNortel NetworksNorth American Assn. of Food Equipment
ManufacturersNorth American Baptist FellowshipNorth American Bridal Assn.North American Christian ConventionNorth American Div. of Seventh-Day
Adventist ChurchesNorth American Renewal Service CommitteeNorth American Spine Society
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P38
OCCCs Targeted AccountsOCCCs Targeted AccountsNth DegreeNu Skin InternationalOildom Publishing Company of TexasOmega Psi Phi Fraternity, Inc.Oncology Nursing SocietyOptical Laboratories Assn.Optical Society of AmericaOracle Application Users GroupOrder of the Eastern StarOrgill IncorporatedOrlando Church, TheOrlando Furniture & Decorative Accessory MarketOrlando Gift ShowOrlando Variety Merchandise ShowOxford Publishing, Inc.PACCAR Inc.Packaging Containers & Materials ExpoPackaging Machinery Manufacturers InstitutePanera BreadPennwell PublishingPenton MediaPenton Media IncorporatedPep BoysPeregrine SystemsPerformance Racing IndustryPersonal Communications Industry Assn.Pet Industry Distributors Assn.Photo Marketing Assn. InternationalPittsburgh Conf. on Analytical ChemistryPlumbing-Heating-Cooling Contractors National
Assn.Points of Light FoundationPop Warner Athletic Assn.Post Newsweek Tech Media GroupPowder Coating InstitutePower GenPrecision Metalforming Assn.Premiere Show GroupPresbyterian Church U.S.A.
Presbyterian WomenPri-Med TradeshowProduce Marketing Assn.Professional Beauty Assn.Professional Convention Management Assn.Professional Golfers Assn.Professional Photographers of America, Inc.Progressive National Baptist ConventionProject Management InstitutePromax & BDAPromotional Products Assn. InternationalPromotional Products Assn. of FloridaProphet 21Prudential Real Estate Affiliates IncorporatedPSS World MedicalPublic Library Assn.Publicis Meetings USAPumper & Cleaner Environmental ExpoQAD IncorporatedR.J. Reynolds Tobacco CompanyRadio ShackRadio TV News Directors Assn.Radiological Society of North AmericaRadTech InternationalRailway Engineering Maintenance Suppliers
Assn.Randstad North AmericaRCG Productions, LLCRe/Max International, Inc.Recreation Vehicle Industry Assn.Renaissance Learning, Inc.Research in MotionRetail Systems Alert Group, Inc.Richard Robbins InternationalRisk & Insurance Management Society, Inc.Rita's Water IceRite Aid CorporationRockwell Automation, Inc.Rotary International
RSA Data Security IncSage SoftwareSam's ClubSAP Global Marketing, Inc.Satellite Broadcasting & Communication
Assn.SBC Communications, IncorporatedSchool Nutrition Assn.School, Home & Office Products Assn.Science ServiceSewn Products Equipment Suppliers of
AmericaShell Chemical Company/Equilon EnterprisesSherwin WilliamsShoe Show, TheShooting, Hunting & Outdoor Trade ShowSiebel SystemsSilicon GraphicsSnowSports Industries of AmericaSoc. For Clinical Vascular SurgerySoc. for Human Resource ManagementSoc. for Information DisplaySoc. For Mining, Metallurgy & Exploration,
Inc.Soc. for NeuroscienceSoc. for Protective CoatingsSoc. for Technical CommunicationSoc. for the Advance. of Materials & Process
Engin.Soc. for the Preserv. of Barbershop Quartet
SingingSoc. of Biomolecular ScreeningSoc. of Cable Telecommunications EngineersSoc. of Critical Care MedicineSoc. of Decorative PaintersSoc. of Environmental Toxicology and
ChemistrySoc. of Exploration GeophysicistsSoc. of Hispanic Professional Engineers, Inc.Soc. of Interventional RadiologySoc. of Manufacturing EngineersSoc. of Nuclear MedicineSoc. of Petroleum EngineersSoc. of State Dir. of Health, Phys. Ed. and
Rec.
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P39
OCCCs Targeted AccountsOCCCs Targeted AccountsSociety Of Thoracic SurgeonsSociety of ToxicologySolar Electric Power Assn.Solar Energy Industries Assn.Solid Waste Assn. of North AmericaSouthConSoutheast Greenhouse ConferenceSouthern Baptist ConventionSouthern Council of OptometristsSouthern Forest Products Assn.Southern Nursery Assn.Southern States Cooperative, IncorporatedSouthern Women's ShowSouthwestern Bell CommunicationsSpecial Events Magazine, TheSpecial Libraries Assn.Specialty Coffee Assn. of AmericaSpecialty Equipment Market Assn.Specialty Graphic Imaging Assn.Specialty Sleep Assn.Specialty Tools & Fasteners Distributors Assn.SPIE The International Society for Optical
EngineeringSpirit Sports Cheer and DanceSpirit Team, TheSporting Goods Manufacturers Assn.Sprint NextelStampin' UpStarbucks CoffeeStarlight Childrens FoundationStonExpoSubway IncorporatedSun MicrosystemsSunbelt RentalsSunGard Higher EducationSunshine State ExhibitorsSuper Floral ShowSurf ExpoSurface Fabrication and Design Expo
Sweet Adelines InternationalSybase IncorporatedSysco Food Services of Central FloridaTampa Bay Juniors Volleyball Club, Inc.Teachers of English to Speakers of Other
LanguagesTeam Diamond IncorporatedTechnology Marketing CorporationTelcoTVTelecommunications Industry Assn.Telugu Assn. of North AmericaThe Log & Timber Home ShowThe National Guard Assn. of the United StatesTire Industry Assn.Toy Industry Assn., Inc.Training MagazineTravel Goods Assn.Travel Industry Assn. of AmericaTravel South USATR-International, Inc.Truck Cap Accessories Assn.True Value CompanyTurbomachinery LaboratoryU.S. Cheerleading Assn.U.S. General Services AdministrationU.S. Hispanic Chamber of CommerceU.S. Poultry & Egg Assn.U.S. Volleyball Assn.U.S. Volleyball Assn. - Florida RegionU.S.A. Table Tennis Assn.UK & International PressUltimate Sports Clinic FoundationUnfinished Furniture Assn.Unicity InternationalUnion Industry Show TheUnitarian Universalist Assn.United Auto Workers UnionUnited Food & Commercial Workers
International UnionUnited Fresh Fruit & Vegetable Assn.
United Methodist ChurchUnited Methodist Women The United
Methodist ChurchUnited Motorcoach Assn.United Paperworkers International UnionUnited Pentecostal Church InternationalUnited States & Canadian Academy of
PathologyUnited States Bowling CongressUnited States Telecom Assn.United Way of AmericaUniversal Conference and Incentive TravelUniversal Event ManagementUS Army ITS DivisionUS Department of DefenseUS Department of Defense Supply Center
PhiladelphiaUS Department of EducationUS Taekwondo UnionUSA Gymnastics FederationUSA WrestlingUth StuphVeterans of Foreign Wars of the United
StatesVHA Inc.Video Software Dealers Assn.Walgreen CompanyWalk Thru the Bible MinistriesWallace CommunicationsWalmart Stores IncorporatedWater Environment FederationWateReuse Assn.Wendys International IncorporatedWesleyan Church, TheWholesale Florist & Florist Supplier Assn.Winter Guard InternationalWire Assn. International, IncWomen of the Evangelical Lutheran Church
in AmericaWood Truss Council of AmericaWorld Airline Entertainment Assn.World Financial GroupWorld Marketing Alliance
Long-RangeDistrict
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S T R A T E G I C
A D V I S O R Y G R O U P40
Discussion TopicsDiscussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
Long-RangeDistrict
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A D V I S O R Y G R O U P41
Next StepsNext Steps
Phase I Phase II
Phase III
Phase IVPreliminary
Strategic Initiatives
Preliminary Strategic Initiatives
Preliminary Leadership Feedback &
Support
Preliminary Leadership Feedback &
Support
ImplementImplement
Client TestingClient
Testing
Refine Initiatives
Refine Initiatives
District Stakeholder
Testing
District Stakeholder
Testing
Refine Initiatives
Refine Initiatives
Obtain Leadership
Support
Obtain Leadership
Support
Document Strategic
Plan
Document Strategic
Plan
Private and Public Roles
Private and Public Roles
Economic Impact
Economic Impact
FundingFunding
CostCost
PrioritizePrioritize
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P42
Recommended Recommended ActionAction
Long-RangeDistrict
Strategic Plan
S T R A T E G I C
A D V I S O R Y G R O U P43
Recommended ActionRecommended Action
1. Endorse the concept of the global vision for the Convention District
2. Direct staff to continue to work with adjacent property owners to complete the Strategic Plan
3. Direct staff to work with property owners and developers to understand how the public and private sectors might partner to realize the vision and return to the Board
1. Endorse the concept of the global vision for the Convention District
2. Direct staff to continue to work with adjacent property owners to complete the Strategic Plan
3. Direct staff to work with property owners and developers to understand how the public and private sectors might partner to realize the vision and return to the Board
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