Oracle Cloud: Customer Experience Steve Miranda Executive Vice President Product Development
Safe Harbor Statement "Safe Harbor" Statement: Statements in this presentation relating to Oracle's future plans, expectations, beliefs, intentions and prospects are "forward-looking statements" and are subject to material risks and uncertainties. Many factors could affect our current expectations and our actual results, and could cause actual results to differ materially. We presently consider the following to be among the important factors that could cause actual results to differ materially from expectations: (1) Economic, political and market conditions, including the economic situation in Europe and slowing economic conditions in other parts of the world, can adversely affect our business, results of operations and financial condition, including our revenue growth and profitability, which in turn could adversely affect our stock price. (2) We may fail to achieve our financial forecasts due to such factors as delays or size reductions in transactions, fewer large transactions in a particular quarter, unanticipated fluctuations in currency exchange rates, delays in delivery of new products or releases or a decline in our renewal rates for support contracts. (3) Our hardware systems revenues and profitability could decline, and we may fail to achieve our financial forecasts with respect to this business. (4) We have an active acquisition program and our acquisitions may not be successful, may involve unanticipated costs or other integration issues or may disrupt our existing operations. (5) Our international sales and operations subject us to additional risks that can adversely affect our operating results, including risks relating to foreign currency gains and losses. (6) Our periodic workforce restructurings, including reorganizations of our sales force, can be disruptive. (7) If we are unable to develop new or sufficiently differentiated products and services, or to enhance and improve our products and support services in a timely manner or to position and/or price our products and services to meet market demand, customers may not buy new software licenses, cloud software subscriptions or hardware systems products or purchase or renew support contracts. A detailed discussion of these factors and other risks that affect our business is contained in our SEC filings, including our most recent reports on Form 10-K and Form 10-Q, particularly under the heading "Risk Factors." Copies of these filings are available online from the SEC or by contacting Oracle Corporation's Investor Relations Department at (650) 506-4073 or by clicking on SEC Filings on Oracle’s Investor Relations website at http://www.oracle.com/investor. All information set forth in this presentation is current as of April 29, 2014. Oracle undertakes no duty to update any statement in light of new information or future events.
Use of Technology is Exploding
Driven by a combination of Accelerated Trends Cloud Mobile Social Big Data
Behaviors Are Rapidly Evolving
The Rate Of Adoption Is Unprecedented Always Sharing Always Connected Always Aware
CX is a Top Priority for Executives
...but An Execution Gap Exists
91% Wish to be considered
a CX leader in their industry1
Nearly all businesses
O�Keeffe & Company – an independent market research firm – worked on behalf of Oracle to conduct online interviews with 1,342 global senior executives
38% Are just getting
started with a formal CX initiative
16% Consider their CX
initiative �advanced�2
Oracle Cloud: Customer Experience
Social Network Mobile Analytic KPIs & Dashboards
Predictive Analytics Integrations
22
Integrated Customer Experience Foundation
Mobile Social
In Store Contact Center Field Service
Direct Sales
Channel Web
CONTENT Oracle Sites & Endeca
SOCIAL Oracle Social Cloud
MARKETING Oracle
Marketing Cloud
SALES Oracle Sales Cloud
COMMERCE Oracle
Commerce Cloud
SERVICE Oracle Service Cloud
CPQ Oracle
Configure-Price-Quote
Cloud
The World Works on Oracle CX Cloud Marketing, Sales, Service, Commerce, Social
Oracle CX Cloud... is currently being used by 4,000 companies
89 Billion Emails sent in 2013
1 Billion Profiles updated monthly
7.5 Trillion data elements served per month
1 Billion customer experiences per month
Has 34 languages being used in 180 countries
Oracle’s Strategy
! Deliver a single, integrated, engaging, and highly personalized customer experience with a unified customer experience cloud
! Across all interactions a customer or prospect has with an organization across the entire lifecycle
! Across all channels through a customer or prospect interacts with an organization
! Across all systems and functions through which an organization interacts with its customers and prospects
! On a common foundation platform which provides social, predictive analytics, integration and extensibility
Customer Experience Marketing
Web Marketing
Mobile Advertising
Social Marketing
Data Management Platform
Display Advertising
Multi-Channel Campaign Management
Targeting and Segmentation
Marketing Measurement
Sales Prediction
Leads and Opportunities
Partner Relationship Management
Forecasting Sales Campaigns
Territory Management
Customer Data Management
Quota & Compensation Management
Customer Experience Sales Force Automation
Price Quote
Search & Personalization
ERP, Supply Chain & E-Signature Integration
Recommendations Catalog Management
Configure
Transaction Mgmt.
Customer Experience Commerce & Configure-Price-Quote
Mobile Self-Service
Chat and Co-Browse
Cross Channel Contact Center
E-mail Management
Support Communities
Knowledge Management
Web Customer Service
Policy Management
Customer Experience Customer Service
Customer Experience Social Relationship Management
Social Marketing
Social Data & Insight
Social Networking & Collaboration
Social Listening & Engagement
Social Foundation (Data Mgmt, Integration Tools, Process Automation, Analytics)
Big Data for Customer Experience
Demonstration
Customer Experience
! Unified View of Customers: Marketing, Sales, Commerce, Service � Across modern devices: Tablets, Smartphones, and Web � One-set of Cloud Foundation tools: Social, Business Intelligence, and Data Quality
! Complete multichannel B2B and B2C Marketing � Enriched business and consumer data across channels: Advertising, Sites, Search, Email, and
Mobile ! Intuitive, role-based, intelligent SFA for direct and channel selling � Enterprise territory planning, structured selling, and smart opportunity scoring to grow revenue
! Accelerated product bundling, pricing, and contracting in the cloud � Deliver real-time product configuration, price discount and quote proposal to customers faster
! Best-in-class knowledge management in the cloud � Self-service or assisted service with the up-to-date knowledge solution
Key Capabilities
Customer Experience (continued)
! Integrated CRM and ERP drives efficiency for many industries � Prospect to Account Origination workflow with Oracle Banking Platform � Campaign to Cash business process with EBS and JDE Integrations
! Powerful business analytics tailored for different CX users � KPI-driven executive dashboards focus on hitting top line revenue and mitigate risks � Transaction BI reports refresh real-time across devices: Tablets, Smartphones, and Web
! Oracle’s PaaS platform can be used to extend applications � Build custom Cloud applications in Java, and extend CX Cloud capabilities for custom
requirements � Leverage Java Cloud to maintain integrations with remaining systems � Offer Document Cloud for cloud-based file sharing with robust security and integration � Leverage Identity Management and governance across applications
Key Capabilities
Competitive Differentiators
! Only Cloud offering with complete B2B and B2C Customer Experience � Marketing, Sales, Commerce, Service Cloud + Data as a Service platform
! Unified Marketing across Web, Email, Display, Search, Social, Video and Mobile channels � Quality leads across channels that accelerates with shift to Mobile and Social
! Engage and Participate actively in the Social CRM Shift � Integrates Social Listening, Marketing, Engagement into single Data Model, Workflow
! Modern CRM Capabilities with embedded Data Quality and Big Data Analytics � Intuitive Single View of the Customers with clean, complete, enriched data and comprehensive
business intelligence
vs. other CRM Cloud Vendors
Competitive Differentiators (continued)
! Increased Sales Productivity with complete opportunity-to-quote capability � Respond to sales inquiries faster, and close more deals anywhere and anytime
! Highly Differentiated Customer Service and Self-Service Solution ! Integrated Cloud solution utilizing pre-built integrations provided by Oracle � Start with a CX Cloud or HCM Cloud, and add-on ERP Cloud
! Empower IT to respond to the business needs rapidly with Infrastructure and Platform Clouds
vs. other CRM Cloud Vendors
Oracle Customer Experience Across Industries
Communications
Financial Svcs Manufacturing Automotive High Tech
Insurance Life Sciences Retail Healthcare Media & Travel
Communications Consumer Goods
Public Sector
Customer Examples Business Benefits
! Uses Oracle’s CX Suite (Sales, Marketing and Service) & Industry Applications to transform its business processes
! Benefits: Single Customer Experience Platform across retail, and online channels
! Panasonic UK is a leading supplier of consumer and business related electronics products. Marketing transformation with modern Sales and Marketing Cloud integrated with Siebel
! Benefits: Fast, cross-channel marketing experience resulting in real-time demand generation for the sales organization
! Atradius Collections sits within a world-class credit management operation and has over 350 collections specialists worldwide.
! Benefits: Streamlined sales activities with a single view of customer data across Sales and Marketing teams
! YMCA SV leverages CX and ERP Cloud to grow memberships and improve customer experience through social and mobile
! Benefits: Intuitive UI requires little training of young staff. Integrated solution to manage member experience from sales, marketing and invoice
Customer Examples Business Benefits
! U. K. technical solutions provider for Corporate, SMB and Service providers
! Benefits: Integrated Sales and Marketing solution with Business Intelligence to measure campaign ROIs
! National Oilwell Varco achieves global reach across all channels for “Commerce Everywhere” using Oracle’s CX Suite
! Benefits: Integrated Lead-to-Cash with Oracle Sales Cloud, Marketing Cloud, CPQ Cloud, and E-Business. SFDC replacement
! Custom home-builder in business for over 85 years. Use Marketing and Sales Cloud to gain better visibility to prospects and customers.
! Benefits: Targeted Marketing communications with executive visibility to key business metrics through a strong BI solution
! Leader in specialty coffee industry uses Sales Cloud and Marketing Cloud to streamline direct sales, and indirect channel management
! Benefits: Boosted productivity with synergies between sales/marketing
Customer Examples Business Benefits
! Leading Waste Management company uses Oracle’s Service Cloud & Supply Chain solutions to streamline customer service
! Benefits: Accelerated case resolution; 70% faster new customer setup process; Superior customer experience with single portal
! Leading Consumer Products company uses Oracle’s Social Cloud to build its brand on Social Media
! Benefits: Gains customer feedback in real time about event effectiveness, brand health and new brand opportunities
! One of the world's largest tax services providers leveraging Sales Cloud integrated with Peoplesoft to deliver solid franchise management
! Benefits: Modern franchise relationship management protecting brand, increasing user adoption on tablet, and delivering KPIs to executives
! European leader in digital services in 16 different countries leveraging Sales and Marketing Cloud to reduce cost, and improve user adoption with modern mobile solutions
! Benefits: Increased sales productivity and customer interactions with the use of smartphone, tablet, and Outlook integration
Responsys Customers By Industries FINANCIAL SERVICES TECHNOLOGY RETAIL & ECOMMERCE
TRAVEL, AUTOS & ENTERTAINMENT
BlueKai Customers By Industries FINANCIAL SERVICES TECHNOLOGY RETAIL & ECOMMERCE WIRELESS
TRAVEL, AUTOS & ENTERTAINMENT PUBLISHERS DATA PROVIDERS INTEGRATIONS
Oracle Cloud: Customer Experience
Social Network Mobile Analytic KPIs & Dashboards
Predictive Analytics Integrations
22
Integrated Customer Experience Foundation
Mobile Social
In Store Contact Center Field Service
Direct Sales
Channel Web
CONTENT Oracle Sites & Endeca
SOCIAL Oracle Social Cloud
MARKETING Oracle
Marketing Cloud
SALES Oracle Sales Cloud
COMMERCE Oracle
Commerce Cloud
SERVICE Oracle Service Cloud
CPQ Oracle
Configure-Price-Quote
Cloud
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