Optimize Your Business Website Secrets from Web Design Pros
Hosted by
Steve Dixon & Kathryn Presner
Chez Sophiehttps://chezsophiedemo.com
Casey & Finnegan Therapyhttps://caseyandfinnegantherapydemo.com/
Essential Pages for Business Sites
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A Homepage
Introduce your biz
Set the tone
Provide key info
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A Services or Products or Portfolio Page
What do you offer?
How much does it cost?
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An About Page
Tell visitors more about your company or organization
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A Contact Page
How can people reach you?
Where are you located?
What are your hours?
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Layouts
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Layouts
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Layouts
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Layouts
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Layouts
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Blocks for Businesses
Forms
Contact info
Newsletter signup
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Blocks for Businesses
Columns
Grid layout
Media & text
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Make it Accessible
Screen Readers
Keyboard Navigation
Color Contrast
Alt Text
wave.webaim.org
Search Engine Optimizationfor Humans and Robots
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Keyword Research
Words & phrases
Keyword tools
Competitors
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Keyword Placement
Content: front end
Code: back end
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Keyword Placement
Content
Site Title Tagline
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Keyword Placement
Content
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Keyword Placement
Code
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Keyword Placement
Code
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Keyword Placement
Code
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Keyword Placement
Code
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SEO Tools
Plugins
WordPress.com SEO Tools
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Google Verification
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Site Statistics
Make ItMobile-Friendly
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AMP It Up
Accelerated Mobile Pages
Accept Payments and Bookings Online
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Appointment Booking
Calendly
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Online Payments
Simple Payments
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Online Payments
Recurring Payments
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Online Payments
WooCommerce &
other eCommerce
plugins or systems
Support
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References
Accessibilityhttps://wordpress.com/support/accessibility/
Layoutshttps://wordpress.com/support/page-layouts/
Block Editorhttps://wordpress.com/support/wordpress-editor/
WAVE Web Accessibility Toolhttps://wave.webaim.org/
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References
SEOhttps://wordpress.com/support/seo/
MOZ Beginner's Guide to SEOhttps://moz.com/beginners-guide-to-seo
Google Verificationhttps://wordpress.com/support/webmaster-tools/
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References
Google Analyticshttps://wordpress.com/support/google-analytics/
WordPress.com Statshttps://wordpress.com/support/stats/
AMPhttps://wordpress.com/support/amp-accelerated-mobile-pages/
Calendly Blockhttps://wordpress.com/support/wordpress-editor/blocks/calendly-block/
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References
Ecommercehttps://wordpress.com/support/ecommerce/
Simple Paymentshttps://wordpress.com/support/wordpress-editor/blocks/simple-payments-block/
Recurring Paymentshttps://wordpress.com/support/recurring-payments-button/
WooCommercehttps://woocommerce.com/
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Photo Credits
Open Sign - Pratik Guptahttps://www.pexels.com/photo/open-neon-signage-turned-on-2995188/
Robot - Alex Knighthttps://www.pexels.com/photo/high-angle-photo-of-robot-2599244/
Q & A
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