Opera Mobile Ad Exchange
Platform & tools to make mobile advertising workUsing industry-leading mobile-browser, ad-mediation and ad-serving technologies to bring everyone in the mobile-advertising value chain together in one common marketplace.
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Business/Product inquiriesPhone: +1 650 625 1262 (GMT -8)Email: [email protected]
Press inquiriesPhone: +1 650 625 1262 (GMT -8)Email: [email protected]
Benefits Publishers (Maximize revenue)• Take advantage of a complete advertising-management platform.
• Get real-time, impression-level sale of your ad space.
• Set your own “ask” price for their ad-impression inventory.
• Gain superior visibility into and control of advertising placements.
• Enable ad supply from all major ad networks through intelligent ad mediation.
• “Tune” your ad delivery to meet global and regional demands.
• Enjoy easy-to-use campaign management tools.
Advertisers (Deliver better results)• Gain powerful tools for complete ad serving, audience segmentation, ad analytics and participation in impression-level buying of ad space.
• “Bid” to place advertising within the publisher’s inventory.
• Enjoy easy-to-use campaign management, targeting, frequency control, and delivery-system management.
• Get a dedicated demand-side platform, allowing full control of multiple accounts and optimal results based on KPIs.
Platform and tools to make mobile advertising work Mediation: Source from a portfolio of ad networks.
Ad serving: Direct source multiple simultaneous advertisers and campaigns.
Campaign management: Real-time control of advertisers and campaigns.
Traffic management: Delivery in real-time for optimum results.
Analytics: Detailed reporting and control over ad sources, serving and campaign management.
Bid-and-ask auction: Best-in-class technology to enhance negotiation of media inventory pricing.
Opera Audience Network: Optimal targeting to find the sites most relevant to an ad campaign.
Dedicated demand-side platform: Multiple account management via one interface and optimized results based on set KPIs.
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