BioterrorismFood Quality Protection ActCounterfeitingMade in HawaiiPoisonsFoot & Mouth diseasePesticidesE-Coli Salmonella ListeriaChemical Hazards & ResiduesDioxinPhysical ContainmentGMOBird Flu
Why Food Quality and Safety?
FarmFork Gulp!
Temp Sensor
Temp Sensor
Temp Sensor
Temp Sensor
Temp Sensor
Humidity Sensor
Humidity Sensor
Humidity Sensor
Humidity Sensor
Bio Sensor
Bio Sensor
Bio Sensor
Bio Sensor
Traceability System (RFID, Manual, Bar Code, Label Numbers)
Measurement, feedback, reaction
RFID Backbone
Objective 1Provide Seal of Quality and fresh produce buyers with the assurance that the product they buy is directly traceable to the Hawaiian farm or processor specified by contract.Objective 2Assure that Hawaii’s farmers are supported through supply chain efficiency, accountability and security as a key competitive marketing strategy.Objective 3Introduce Hawaii’s producer, processor, distributor and shipping supply chain players to high technology tagging and tracing capabilities using passive radio frequency identification devices (RFID).Objective 4Provide the state’s farmers with a unifying, easy to use and cost effective means of collecting and preserving quality and safety data.Objective 5Reduce the financial and health exposure to retailers, farmers and the buying public in the event of a product recall.
What if you had a tracking map?
Apply someTechnology!And anyonecan use it.
Matson Lines
SFOFred’s Freight
Kelson GroceryOrcas IslandWashington
Big Island Cattle, Co.
What? ThisGreat steakCame from Hawaii!!!
Matson Lines
SFOFred’s Freight
Kelson GroceryOrcas IslandWashington
Big Island Cattle, Co.What Happened???
What? ThisRotten steakCame from Hawaii!!! UGH!!
Traceback
Feedback!
Target Implementation Activities• Phase I: Pilot RFID Test (EDAH Funded)
A. 4-6 month pilot test of a “hands off” systemat volume production (RFID/SENSOR)
B. Implement RFID Lab
• Phase II: Expansion to include more farms, other agricultural products and a sustainability study
• Phase III: Full Implementation including experimentation with closed-loop technology
Hawaii's RFID Food Traceability Pilot Test Participants
The Farms DistributionCenter
RFIDTechnology Retail
Markets
PublicSector
Support
PrivateSector
Support
The Supply Chain
Sugarland(Waikele)
Maui PineappleFoods
Nalo Farms(Temp)
HamakuaMushrooms
OptionalAdd-On
ArmstrongProduce
FoodlandStores
Oahu(19 Stores)
Kauai(2 Stores)
Maui(5 Stores)
Hawaii(4 Stores)
MotorolaSymbol
Technologies Hardware
RFID PackagingWeyerhaeuserCorrugated
Printed Electronics
Globe RangerSystem Software
Software
LowryComputerProducts
SystemIntegration
Hawaii StateDepartment
of Health
Hawaii StateDepartment
of Agriculture
Harvest AtField GPS/RFID ReadBin/Pallet Tag Pack
Case Tag Hand Held Read Ship
Farm Level Track
DistributionCenterPortal ReadCooler In
Portal ReadCooler OutPortal Read
Ship Hand Held Read
Distribution Center Track (or $14,500/Door)
Portal atReceiving
Retail Outlet TrackCooler In Read Move to Floor
Portal ReadCase to Crusher
(Portal)
(X 3) or $10,500/Farm
(X 2 or 3 or $18,500/Store)
21 Read Points = 21 Software licenses + 21 Pieces of Equipment
Figure $52,000 in software and $84,000 in hardware then add installation,Integration, documentation, training, tags, etc.
Installation Solution 1: Normal Flow
Tag at Farm & Ship(No Readers/Low Cost)
Distribution Center(Complete Coverage)
Retail & Restaurants (Hand Held Readers @ $4,000 Hardware +$2500 Software)
Portals toCooler In
Handhelds toCooler Out
$56,000 in Hardware$35,000 in Software+++++++++
Installation Solution 2: Distribution Center Focus
Trucks
Receiving
1
5
4
3
2
Portals
Cooler1
Cooler4
Cooler3
Cooler2
10
9
8
7
6
Shipping
The Dashboard
Product Movement and Sensor Status
Ready to Ship In Transit Distribution Center Retail Outlet
Tag # 11115
Tag # 11114
Tag # 11121
Tag # 11125
Tag # 11126
Tag # 11124
Tag # 11123
Tag # 11122
Tag # 11119
Tag # 11118
Tag # 11120 Tag # 11116
Tag # 11117
Lot exceeded temperaturelimits set by producer
Lot exceeded timelimits set for freshness
LotNumberPO
Number4598045981
45982
45983
45984
1173111731
11732
11732
11733
LotNumber
45980
45981
45982
TagNumber
11123111241112511126
111221112111120
111191111811117111161111511114
Status Visibility Through
Flexibility and Scalability to Meet Many Needs
• Option 1: Farm ID numbers assigned and added to every label (Internet) (low risk, cheap, but weak in traceability).
• Option 2: Data manually entered at each transition point(Internet) (medium risk, cost to input, medium strength
in traceability- slow).
• Option 3: RFID/Bar Code/GPS/Sensor Technologies(Internet (high risk, expensive, strongest and fastestw/system) in traceability, closed-loop potential).
MarketabilityAnd the Relationship Between
Quality and Sales
Poor Quality = Poor SalesGood Quality = Good Sales
Excellent Quality = Excellent Sales
Food Safety Specialists Inspection Qualification Certification
Process & Supply Chain Controls Track & Trace Control Isolate Separate Recall
Laboratory AnalysisAnalysis
Test Report
Sensor Development Find Measure Gauge
Alert
Four Critical Components for Controlling Food Safety
1
43
2
Future Sensor Technologies• Smart Sensor networks (motes) that can identify e-
coli by scanning produce in process
• The detection of the e-coli “signature” causes the mote network to signal the RFID trace system
• The RFID system issues a “stop, trace and recall” alert.
Intel, UC Berkeley, Wayne State University and others.
Water Soil Produce
FARM USHI9Y4Pesticides and
ChemicalFertilizers
MicrobialUnknowns
Samples
Lab AnalysisPrimary RiskAssessment (1)
Site Visit RiskAssessment
Food SafetyCertification (3)
QAD StateInspectors
State HostedSystem (5)
System Reports
DistributionCenter
Restaurant
Retailer
Public ID# AccessUSHI9Y4
Food Supply Chain Traceability System (2)
Real-Time Biosensors & Temp/Hum Sensors (4)
Hawaii State Food SafetyCertification Requirements
1. Must Pass Risk Assessment2. Must participate in traceability3. Must Pass Food Safety Certification4. Sensor Technology add ons5. Must join State Hosted System
VBA MarketingCapabilities
Current Funding Status• $450,000 from the Economic Development
Alliance of Hawaii (EDAH) – Awarded through the Hawaii Farm Bureau Federation. Funding should continue for at least 3 years ($1.35M).
• $50 K (Equipment Only – Year One) FSMIP
• DOA Software Devel/Maint: $500,000• Integration Studies and Services: $1.5M• Hardware, wireless, readers: $500,000• Marketing/Sustainability Studies: $200,000• BioSensor Development: $2,000,000• Tags: $300,000• Misc: $150,000
Estimated 3 Year Funding Requirements
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