FREE Online planning tools for MarketersPlanning Tool URL Great for
Google Analytics http://www.google.com/analytics/
Analysing performance of your website
Google Analytics Learn http://www.google.com.au/analytics/learn/
Simple to watch videos on Google Analytics ‘how to’
Google Trends http://www.google.com/trends/ Understanding consumer search trends
Think Google http://www.google.com/think/ Generating consumer insights
Google Insights Finder http://www.google.com/think/tools/real-time-insights.html
Generating consumer insights
Google Adwords https://adwords.google.com/o/KeywordTool
What keywords consumers are using to search for information
Google Ad Planner http://www.google.com/adplanner/
Which ad placements attract your consumers
Google Alerts http://www.google.com/alerts Free media alerts tools
Alexa http://www.alexa.com Evaluating your competitors websites
Compete http://www.compete.com Evaluate your competitors website
Woorank http://www.woorank.com Independent view of your competitors website
Social Mention http://socialmention.com/ Real time free social media listening tool
Comscore http://www.comscore.com All digital news and industry reports
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