Internet Marketing That Works™
Wednesday, November 12, 14
Headquartered in Chantilly, VA
Expert online marketing strategy
Clients in b2b, b2c, non-profit
Full-service internet marketing consulting
25+ years in marketing, business development
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
COGO - leading provider of internet marketing expertise
Wednesday, November 12, 14
Expert Internet Marketing Strategy
Social Media Marketing & Policy
Search Engine Optimization
Website Development
Seminars & Webinars
Lead Generation
Multimedia
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Services
Wednesday, November 12, 14
What & Why of an Online Marketing Strategy
Building Web Traffic
Converting Traffic To Leads
Capturing Information
Nurturing Leads
Measuring Results
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
What We Will Cover
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
The What & Why of a Solid Online Marke5ng Strategy
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
What is an Online Marketing Strategy?
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Why is an Online Marke5ng Strategy Important To My Business?
Wednesday, November 12, 14
Generate Targeted Leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients, employees, employers
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Business Growth!
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Baby boomers (1946-1964) • Digital Immigrants
• Aging, Retiring
• Fastest growing demographic are women 55+
• Using social networking sites grew by 28%
Generation X (1965-1980) •Digital Native
•Learned to navigate the slow-to-change workplaces
Generation Y (Millennials) (1981-1997)
•Digital Native
•High comfort level with technology
•Will make up half the workforce by 2014
•Not as apt as Gen X to put up with inefficient ways
•Our future customers, clients, employees
The Future is Digital!
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Create some goals from which you can
measure your campaign’s results
Some possible goals could include:
• Communicate with customers, employees
• Drive Awareness
• Sell Products
• Launch a new product
• Influence public opinion
• Cause Marketing
• Promote an event
What and How To Measure Results - Define Goals
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2012 Cogo Interactive,LLC. All Rights Reserved
Number of conversions (downloading a white-paper or filling out a contact form)
To have people spend more time on your website
To drive more visitors to your website
To build social media network (followers, fans, etc.)
To get content shared
To build subscribers to email opt-in list
What is the Goal?
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Building Traffic
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Social Media Marketing
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
It’s Where Business is Getting Done!
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Social Media is for Leads & Sales
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Social Media = Reach, Differentiation, & Engagement
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Social Media = Expert Status!
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Google considers social media outreach when ranking
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Begin where you are
You don’t have to be everywhere to make it work!
Each network is different
Start with small steps
Execute in phases
Where do I begin?
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Where do your customers hang out?
Google Alerts (http://www.google.com/alerts) emails you whenever a chosen
keyword is mentioned in any form of online content
Twitter Search (http://search.twitter.com/) scans all Twitter posts for your
selected keyword or phrase.
SiteVolume (http://www.sitevolume.com/) reports how often keywords or phrases
appear on Twitter, Digg, YouTube and Flickr
SocialMention (http://www.socialmention.com/) enables you to search web and to
receive email alerts when a new mention is posted
Socialcast (http://www.socialcast.com/) offers real-time analytics
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Sells the Dream
Educates
Connects
Gets Shared
Adds Value
Generate & Share Content
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Sells the dream
Educates
Connects
Helps
Adds Value
Google LOVES good content!
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
80/20 rule:
80% - information
20% - promotional
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Build links using business directories - Google Business, Yahoo, Yelp
Write articles and distribute using ezinearticles.com & articlebase.com
Build a branded Social Media presence
Launch an eNewsletter monthly
Start a blog and post 1x/week - minimum
Create Buzz & Drive Web Traffic
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Add Share Badge
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Short and Snappy - grab attention quickly short and to the point
People need to hear things 3-5x before it will affect a behavior change
Publish and schedule ahead using Hootsuite
Blog 1x/week (Tuesday - Thursday, 1p - 3p)
Tweet every 6 hours
Post to Facebook 1x/day
What & How Often
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Schedule Posts Using Publishing Calendar
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Women heavy users with average HH income-$75k
Adults 18-29
Fastest growing demographic - 45-54
About building relationships
Builds brand awareness
Strong B2C vs. B2B
Understanding Facebook
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Increase awareness of your brand
Connect with clients/prospects
Page is publicly searchable on Google
Educate your market
Drive visitors to your website
Increase email opt-in list with form
Advantages of having a Fan Page on Facebook
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Facebook Ads to Target Customers
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Business-oriented networking site
Connect and reactivate past clients
Stay in touch with connections
Network with business alliances
Search tool - lead development
Great SEO!
Understanding LinkedIn
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Personal Profile - 100% complete
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Personal profile - build credibility
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Profile - get found in LI and Google searches
SEO!
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Groups help to grow network and build credibility
Join relevant Groups
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
LinkedIn - Company Profile
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
LinkedIn Lead Development - Search Tool
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Friendly, conversational micro-blogging tool
Post/status update in 140 characters
Not how many followers, how many “retweets”
Work like an email blast/press release
Not an ad billboard
Connect with media
Build relationships with customers, Realtors, Designers
Understanding Twitter
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
How to use Twitter
Brand consistency (customized background)
Create a great profile (keyword-rich, SEO)
Add “Follow me” on all marketing materials, trucks, voice mail
Register on Twello (Twitter directory - SEO!)
Turn followers into fans by inviting them to your facebook page
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Multi-media Increases Time On Website
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Video
2nd largest search engine behind Google
Powerful because it connects the prospect emotionally
Strengthens search optimization of website
Search engines love to rank videos
Engaged visitors to/on web site = lead
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Photos
90% of information transmitted to our brain is visual
Dramatically increase user engagement
Twice as likely to shared - viral!
Strengthens search optimization of website
Connects people to your brand
Engaged visitors to/on web site = leadWednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
The Power of the Blog
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
More web traffic
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Builds awareness and trust
Helps with search rank
Makes you the “perceived expert”
Allows others to share content via RSS or share badge
Invites others to “guest blog”
A Good Blog...
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Valuable & Relevant Content
Posts that include video get more links
Posts that include photos get comments
People want to read your point of view - be authentic
Build a relationship by engaging with comments, sharing, questions
Consistency is key!
Identify yourself authoritatively
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Enable Sharing
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Search Engine Op5miza5on
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Using techniques that help your website rank higher in the organic/
natural search results.
This helps more people who are looking for your product or service find you.
What is SEO?
Source: Hubspot
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Majority of B2B Buyers use the Search Engines to Research Purchasing Decisions
Why is SEO Important?
Source: Hubspot, Search Engine Watch
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Why is SEO Important?
Source: HIgher Visability
97%of consumers search for businesses online
5.9+billion Google searches per day
75%of searchers never go past page 1
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
US Online Advertising Spending, 2007 - 2013
Why is SEO Important?
Source: Comscore, Jupiter Research
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Free
More Traffic
Discerning Buyer
Longer Lasting
Why is SEO Important?
Source: Marketing Sherpa
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Paid
Organic
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Keyword Research using Google Adwords, Wordstream
Choose most popular keyword terms - Google Trends
Develop content around keywords
Analyze competition - where do the rank?
Optimize each page
๏unique URLs
๏meta informa5on
๏alt tags for images
๏keyword density in copy
Submit site to search engines - Google, Yahoo, Bing, AOL, Ask
On-page SEO
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Sells the dream
Educates
Connects
Helps
Adds Value
Google LOVES good content!
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Organic
Undercover Printer Search Page Results after SEO
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Undercover Printer Search Page Results after SEO
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Convert Visitors to Leads
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Well-Designed Website
Appearance
Content
Functionality
Usability
Optimized for search engines
Responsive to mobile devices
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Branded Content is KEY
Relevant
Inspirational
Useful
Solves Problems
Adds Value
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Don’t be like this guy
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
80/20 rule:
80% - information
20% - promotional
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Only way to develop strong presence with search engines
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Relevant Content
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Move to Sales Funnel w/Calls to Action
Free report/whitepaper
eNewsletter
Webinar
Sign-up form on fan page
Above the fold email opt-in
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Reviews
More positive reviews= more customers
3rd party credibility
Showing up in search results
Amplified word-of-mouth
Differentiates from competitors also found in a search
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Reviews Are a Must
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Capture Contact Informa5on
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2012 Cogo Interactive,LLC. All Rights Reserved
Capture Contact Info
Database
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2012 Cogo Interactive,LLC. All Rights Reserved
Capture Contact Info- Forms
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2012 Cogo Interactive,LLC. All Rights Reserved
Capture Contact Info- Database
Database
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2012 Cogo Interactive,LLC. All Rights Reserved
Nurture Leads
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
If you’re not measuring,
you’re not marketing.
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
© Copyright 2011 Cogo Interactive, LLC All Rights Reserved.
number of conversions (downloading a white-paper or filling out a contact form)
to have people spend more time on your website
the number of pages visited on your website
to get more visitors to your website
to get more friends or followers
to get more retweets
to get more likes
Consider Why You Started
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Measuring activity allows you to evaluate:
•Visitor traffic
•Returning visitors
•Video views
•Time spent on your site
•Number of program registrants
•Revenue received
•Demographic data
•Social Media Fans, Followers, +1‘s
•Search rankings
• Blog Subscribers
• Email opt-ins
• Whether content is getting shared
What and How To Measure Results - Activity
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Track Traffic Using Google Analytics
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Analyze & Optimize Using LinkedIn Insights
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Analyze & Optimize Using FB Insights
Like Google Analytics
Analyze what’s happening on your Facebook Page
Monitor key metrics
Get insights about who visits your Page
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Sprout Social - Dashboard
link
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Integrate & Automate
Wednesday, November 12, 14
Publish consistently
Monitor several social sites at once
Monitor tags or keywords
Schedule posts ahead of time
Maintain multiple accounts
Set up Hootsuite & integrate plugins
Tweetdeck is another app that allows you to publish 1x
Nutshell mail brings summary of social network updates in 1 email
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Post to different social media
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2012 Cogo Interactive, LLC All Rights Reserved
Capture Lead
Convert Lead to Client
Drive Visitors to Site
Convert Visitor to Lead
Content-10%
Valuable & Relevant
Credibility & Conversion
ROI
Database
Measure!
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Reactive dormant clients
Recruit new clients
Retain existing clients
3 Major Benefits Using Social Media
Wednesday, November 12, 14
Create a vanity URL on Facebook
and add everywhere
Create a 315 x 851 header for
Facebook Fan page
Add “Like” and “Share” badges
on website/blog/newsletter
Upload video and photos of
projects/events to FB,LI, TW, Blog
Use events app on FB & LinkedIn
to promote events
Broadcast company news via
Claim your Google Places page
Add QR code to business card
(location, event details, topics of
discussion, etc.)
Set up a blog and encourage
visitors/subscribers to contribute
Reinforce how you are different
on EVERYTHING
Add video testimonials to
Facebook, YouTube, web, blog
Make sure to have a call to
action on website - contact & form
above the fold
Consistently generate content
that solves problems (80%/20%
rule)
Downloadable content added to
site, emailed, added to FB, Twitter,
LinkedIn, Blog
Measure your progress using
Google Analytics and Facebook
Insights.
Use multimedia to add stickiness! Pinterest, Flickr, YouTube, Panoramio
Add video testimonials to Facebook, YouTube, web, blog
Create a LinkedIn company
profile with products & services
Add marketing tool applications
to LinkedIn profile - Slideshare
Ask for/give recommendations
on LinkedIn
Join and market to relevant LinkedIn Groups
Use LinkdIn and Twitter powerful
search tool for lead development
Integrate all channels and
schedule posts using Hootsuite
Join and market to relevant
LinkedIn Groups
Feed updates and blog posts via
RSS feed to network and Groups
Use publishing calendar to
organize content
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Checklist To Increase Business
Wednesday, November 12, 14
Expert Internet Marketing Strategy
Social Media Marketing & Policy
Search Engine Optimization
Website Development
Seminars & Webinars
Lead Generation
Multimedia
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2013 Cogo Interactive,LLC. All Rights Reserved
Services
Wednesday, November 12, 14
Internet Marketing Solutions
Internet Marketing That Works™
Sales to your Door™ Seminar Series © 2012 Cogo Interactive,LLC. All Rights Reserved
Social MediaTraining
Wednesday, November 12, 14
Internet Marketing That Works™
703.885.8406
@cogomojo
www.cogoresults.com
www.thecogoblog.com
twitter.com/cogomojo
linkedin.com/pegmcdermott
facebook.com/cogoresults
Sales to your Door™ Seminar Series
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