Michael Lippmann, Blue Raster
GIS for the United Nations and the International Community ConferenceOctober 11, 2013New York
Online Mapping Patterns in 2013 and Beyond
Online Mapping Trends Observed
• Maps are becoming the norm– Public thinks geospatially– Layers lists are going away– Users expect mobile
• Aid and international development need tools to:– Deliver services – Monitor and evaluate
success/failure– Increase transparency
Pattern: Online Mapping Applications
• Focused Applications
• Curated map experience
• Mobile apps• Open Data APIs• Near real time data
Pattern: User Centric Functionality
Citizen
• Access services
• Aid Locations• Education• Provide
feedback
Aid Org
• Distribute aid
• Infrastructure
• Information Sharing
• Operations
NGO
• Policies• Goals• Transparenc
y• Analysis
UN and Aid Orgs tell great stories
• Nearly every UN story has a geographic component
• Use maps with photos, videos to show impact
• Engage stakeholders to educate and inform
• Curate your message for the audience• Story must be clear – without interaction
– No layer lists (thinking) required
Pattern: Curated Content via Story Maps
Getting beyond the dots on the map…
• What do the dots really mean?
• Include images/text for context
• Rich narratives to tell your story
• Human element
World Bank Georesults- Showing results of Grant Funding
http://maps.worldbank.org/content/georesults#home
WRI Indonesia Forest Fires –Summer 2013
• Rapidly deploy maps to illuminate a story
• Perishable (data/app)
http://www.theguardian.com/environment/interactive/2013/jun/24/indonesia-forest-fires-map-pollution
Pattern: Mobile for Online Mapping
• UN projects 2.7 billion people online by 2014 – 40% of the
world
• Majority of Internet Devices Globally are now mobile (58%)
Desktop/Laptop
Smartphones
Tablets
Mobile phone growth in Africa
Source: USAID via Upworthy.com
Build for your global audience
MEASURE DHS Mobile
http://www.measuredhs.com/Data/mobile-app.cfm/
• Indicators for 90+ countries– tables, charts and maps
• Subnational Mapping • Works Offline • Available on iOS,
Android– Windows Phone (coming
soon)
Pattern: Mobile Crowdsourcing
• Beyond concept – How can it help
achieve your mission?
Is your organization listening?
• Twitter• Facebook• Instagram/Flickr• SMS
Patterns: Technical Modernization
• Have a plan: deploy Story Maps and Apps fast• Plan for upgrade rather than wait = better
apps
• Use Open Data APIs • Use Cloud GIS – Amazon Web Services• Integrate with ArcGIS Online
– Basemaps– Rapid dissemination– Data collection (online, offline)
Modern Approach to Online Mapping
Summary
• Focused online maps are powerful tools
• Information is accelerating– deploy tools that
allow rapid delivery
• Make sure mobile is part of your plan
Thanks - Contact Blue Raster
Michael Lippmann, Co-Founder & [email protected]
Connect with Blue Raster:
@blueraster
facebook.com/blueraster
Portfolio available at blueraster.com/blog
@leepmon
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