Online Lead Generating Formula

(KR + OPO) x (CS+LS+SS+PPC) = TTTT x OF = LL + FU = C

keyword researchKR =

The Google keyword tool will tell you;

What your prospects are typing into Google to search for your products and services

How many times the phrases have been searched

https://adwords.google.com/o/KeywordTool

Set to ‘Exact’ match

Exact match local results

OPO = On Page OptimisationYour Keyword must be found in the web page ‘meta-tags’;

• Page URL• Page title• Page heading and sub-headings• Description tag• Image tags

Web page content should contain a minimum of 500 words of relevant, on-topic text.

CS = Content Syndication

Multi-media content created and syndicated online •Articles – article directories, web2.0 sites• Video – Youtube, Vimeo, etc• Audio - iTunes• Slideshows – Slideshare, Sliderocket, etc• PDFs – Scribd, Docstoc, etc

SS = Social sharing

Post on your website or blog and target social shares; • Twitter• Facebook• Google+•LinkedIn•Instagram•Pinterest

LS = Local Search• Google Places• Google+ Local for Business

These are ‘broken products’, but they are all local business have to work with – so we must use them!

• Use Google+• Get reviews• Get citations – make sure your business name, address & phone number are uniform on all sites

PPC = Pay Per ClickGoogle’s changes in search algorithms and displayed results are viewed by many as a way to make PPC (Google Adwords) more attractive to businesses.

Pros: Can bring targeted buying traffic Instant results

Cons: Need expert help to set up Must be managed or can get very expensive

Google search trends for 2013

A brief aside; Google search changed dramatically in 2012 and will do so again in 2013. The move will be towards the following metrics;

• User-experience• Google+• Social sharing• Authorship• Incoming links from relevant websites

TT = Targeted Traffic

It is better to have 100 visitors who are targeted – find you through relevant keywords - than 1000 visits from searchers who found you through non-relevant keywords

Relevant keywords = ‘buyer’ keywords

TT x OF = LOF = Opt-in Form

Collect prospect information;

• Name• Email• Phone number• Nature of enquiry

The opt-in form will only work if you are making the right offer!

It must be RELEVANT and VALUABLE!

Targeted Traffic x Optin Form = L

L = Lead

L + FU = C

Lead + Follow-up = Customer

Follow up via email and/or telephone

By email, at some point you MUST ask for the sale, but provide more VALUE first!

If you ask for and receive a telephone number then this is a STRONG lead – call them back ASAP!

Lead Generating Websites

• Wordpress websites• SEO – Content creation & syndication• PPC set-up & management• Social media set-up & management• Training & Workshops