Download - Online Culture IS The Culture

Online Culture IS the culture

Tim Parsons

linkedin.com/in/timparsons

twitter.com/timparsons

Cultures have the power to change the world ...

...1% of US land area is road.

One upon a time...

Consumer Culture...

...in a mass-media world.

. . . then something happened

NOW:

This is us!

Over 1 billion

(Source: Comscore.com 23 Jan 2009)

Internet users worldwide

6 million


Australians on Facebook, 8th highest penetration.

300 million


Chinese internet users.

30 %of handsets sold in developed world today are smartphones(Source: Bytemobile.com, Sept 2008)

Over 1.5 billioniPhone apps downloaded

(source: Business Week, 14th July 2009)

to iPhones + iPod Touches since July 2008

4.1 billion

(Source: WashingtonPost.com MoCo News 2 Mar 2009)

Number of mobile phone subscribers worldwide

mobile penetration in Australia

(Source: Total Telecom Jan 2009)

100 %

mobile penetration in ITALY

(Source: Total Telecom Jan 2009)

140 %

In 2006: “To win, we need a Community

Outreach program.”

Online Culture is The Culture

$656 millionIndividual donations to Obama ’08 by Dec 2008.

(Source: OpenSecrets.org, Dec 31 2008)


Its not abouttechnology


Online Culture is about

People Today

People Today : Connected Society

People Today : Connected Society : Babies

People Today : Connected Society : Children

People Today : Connected Society : Teens

People Today : Connected Society : Adults

Online Culture is rich in human

Behaviours

Online Culture is hungry for

Authenticity

Online Culture is great at getting the

Truth

Online Culture is rife with

Innovation

Online Culture is about reinventing the

Economy

Online Culture is principally a form of

Open Society

Online Culture is highly

Disruptive

Online Culture ISthe culture

Tim Parsons


twitter.com/timparsonsOnline CultureIS

the mainstream

Remember the industrial revolution ? It changed the rules, transformed the lives of

millions and created the world we know today.

Culture shock


Online culture is changing the lives of billions

We need to be influential beyond just IT and

‘digital industries’ - this is now society.

Make it better


Tim Parsons


twitter.com/timparsons