Download - One lake. Two markets. One goal.

Lake Tahoe

Presented by Carol Chaplin, Executive Director - LTVA Andy Chapman, Chief Marketing Officer - NLTRA

UK Partnerships Nevada Commission on Tourism (NCOT)

Visit California’s Dream Big Commercial ( :60)

http://www.youtube.com/watch?v=GmkSUq_yDHI

Australia Partnerships Nevada Commission on Tourism (NCOT)

France Partnerships Nevada Commission on Tourism (NCOT)

Chicago

San Diego

Los Angeles

The Regional Marketing Committee's (RMC) goal is to assist the RTIA in maintaining and growing air service and to promote the region as a year-round travel destination.

169 million total impressions

Los Angeles

http://www.skilaketahoe.com/

http://www.visitinglaketahoe.com/

Summer Commercial :30 (Golf)

http://www.youtube.com/watch?v=K4jriNkWfbM&feature=share&list=UUNNyskfSINIqXW8G0h01ZDg&index=36

Winter Commercial :30 (Gadgets)

http://www.youtube.com/watch?v=57L_sfUEfo0&feature=share&list=UUNNyskfSINIqXW8G0h01ZDg&index=1

• Target market: Young at heart, adventurous, passionate about recreation

• Drive destination awareness and visitation

• Build Tahoe South “Wild Side” brand

• Engage people at points of passion

Strategic Platform

• Maintain awareness

• Boost event support

• Continue strong digital presence

• Public relations

Media Strategies & Tactics

• TV

• Radio

• Outdoor

• Digital

Creative Execution

• TV & digital video

• Outdoor

• Radio & online radio

• Public relations

Awareness

• Rich media

• Social

• E-newsletters (e.g. Weekend Sherpa)

Engagement

• Display + mobile

• Email

• Search

Site Traffic

Summer Commercial :30 (Truth or Dare)

http://www.youtube.com/watch?v=5nIT2cjifwU&feature=youtu.be

Winter Video 2:30 (Family Fun)

http://www.youtube.com/watch?v=hyLTev3y5Wg

Presented by Carol Chaplin, Executive Director - LTVA Andy Chapman, Chief Marketing Officer - NLTRA