#ConnectInSydney
Inspiring through content
Olivier Legrand Head of Marketing Solutions – APAC LinkedIn
Insert ProfilePicture
Your buyers’ behaviour is forever changed
12:00PM
6:00AM
9:00PM
7:00 8:00 9:00 10:00 11:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00PM
Mobile at the center of buyer’s lives
60% Through the buying cycle
Content Marketingis the bridge that builds relationships
Content itself is being transformed
The definitive professional publishing platform
YOUTitleCompanyFollowers
Top 3 Types of expected content
Current affairs
Career info
Updates from brands
More Engagement
7×Members engage with and trust content from brands on LinkedIn
Source: LinkedIN Trending Content; Twitter trending; Facebook trending – Dec 2013
Billy Ray CyrusNational Corvette MuseumJosh HommeKim KardashianShaun WhiteKaty Perry
#OneOfMyFavoriteMoviesIs#MtSWISHMore#SelenaNeoLaunchYou Got Served#iHeart1DCzechs#thankswingman
LeadershipiPad
Cloud ComputingEmployee Engagement
Online AdvertisingSelf-esteem
Web marketingInternal Communication
Business Real Estate
Content is king but context is queen
Top Related