AAProducers that offer user-friendly “in-product” activation

& Declining: Producers offering legacy, dongle-based licensing

Enterprise Apps Becoming More User-friendly

Producers Profiting from the “Appification” of the Enterprise

44% 19%Producers that will be offering utility-based software licensing within 2 years

23%

Source: Flexera Software’s 2013 Applicat ion Usage Management Survey prepared joint ly with IDC