Influence techniques of
Scrum Master: how to build
the team without a power
Topconf Tallinn 2013
Anna Obukhova,
Agile Coach
2
Who the Scrum Master is?
From Alexey Krivitsky’s book
Observer
Coach
Assistant
Mentor
Facilitator
Inspirer
4
Powerless Leader = Leader 2
5
Why we need influence?
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Safety Instruction
Influence techniques are not good or bad, they are
neutral, it only matters how and why you are using them
Influence does not equal manipulation
Protection from unwanted influence – consciousness:
you should see techniques that may affect you
7
Monkey Sits on the Crocodile
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Social Animal
Rank
Primativity
Vitality
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Should we bother to raise the rank?
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What influences vitality?
Level of energy
Level of fatigue
Ability to concentrate
How the time is perceived
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2 influence instruments
Using the principles of organism
Using information
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Influence the social animal
Social confirmation
Old and new
Involvement
Consistency
Written agreements
Weak Link
Who owns the room
Gain or loss
Reaction to problems
Laugh
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Social Confirmation
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Old and new
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Involvement
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Consistency
17
Written agreements
18
Weak Link
19
Who owns the room
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Gain or loss
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Reaction to problems
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Laugh
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Don’t contradict yourself
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Influence through information
Stages of new knowledge application
Is he ready to change
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Knowledge>Ability>Skill>Habit
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5 stages of change
I’m Ok as is
Possibly
Soon
Starting
Continue
27
Influence is your real job
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More to read
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