Objectification of women in advertising
And why it is ruining our lives.
Please be mature!!!
There may be content that you are not mature enough to handle, in which
case I will ask you to leave.
What Objectification is:
• Showing only parts of a sexualized body
• Using someone in place for an inanimate object
• Showing someone as interchangeable• Showing that somebody can and should be violated without consent
• Showing them as a commodity that can be bought and sold
Women as parts
Often used in advertising
This is bad
• Makes women interchangeable• Makes them less than a person, more
like an object• Takes away individuality
Women as objects For sexual gain
Also used frequentlyMakes people think it’s ok to take
advantage of women
Also very bad
• Makes women into objects for ONLY SEX.• They are primarily for the sexual pleasure of
others.• We’re good for a lot of other things, like being doctors and scientists and pushing children out of
our uteruses.
Most people think this advertising is effective
37%7%11%
44%
Percent of People Who Think It Is:
Most Effec-tive
Second Most Effec-tive
Third Most Effective
Fourth Most Effec-tive
Fifth Most Effective
• Most people think it is the most affective advertising tactic over 4 other tactics.
And now for an activity
If you said noyou were right
• She may be making a “sexual” face, but that does not mean she is a
sexual object• She is shown as an individual, and nothing implies that she is supposed
to be making that sexual face because she IS a sex object.
Who Thinks This is accptable?
26%
4%11%
19%
41%
How Acceptable Do You Think Objectification Is
Very Acceptable
Somewhat Acceptable
Neither Ac-ceptable nor Unacceptable
Somewhat Unacceptable
Very Unac-ceptable
• More than a quarter of participants thought it was very acceptable.
Some Examples:
Their reasoning:
That you should buy their product because:
• You can possess the woman selling it• You can be the woman selling it
• You can have relations with the woman selling it• The woman selling it is used only because she
looks “sexy” or “hot”
Hopefully you learned something
• If you learned, you’re welcome• If not, that’s ok because as you may
have seen, it’s social convention. It may take a while.
• Please treat women respectfully, we are worth more than our sexual
organs.
Works cited
• Bernstein, Matt. Intro to Women's, Gender, & Sexuality Studies. 4 October 2012. 29 January 2013.
• Gervais, Sarah. Live Science. 25 July 2012. 30 January 2013.
• Heldman, Caroline. Sexual Objectification (Part 1): What is It? 12 July 2012. 29 January 2013.
• Pappas, Stephany. Women And Objectification: Brain Sees Men As Whole, Women In Parts (STUDY) . 25 August 2012. 29 January 2013.
Brought to you by
Anita OmanWith a special appearance by Lauren Silva
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