Download - Nxnei 201: Convince clients to love your work as much as you do

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Page 1: Nxnei 201: Convince clients to love your work as much as you do

who am i? mavis huntleyhead of integrated production, john st. @mavylala

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who is john st.?

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3johnst.comBe unignorable.Be unignorable.

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convince clients to your work as much as you do

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+ 1. respect the brief

+ 2. build relationships

+ 3. make it sparkly

+ 4. uncomplicate complicated things

+ 5. don’t be defensive

+ 6. the end is the most important part

6 steps

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1. respect the brief

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experience planning

7

1. Ground floor 2. Scouting 3. Brand experience plan

5. measurement & analytics

4. execution and maintenance

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2. build relationships

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3. make it sparkly

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4. uncomplicate complicated things

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5. don’t be defensive

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6. the end is the most important part

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+ 1. respect the brief

+ 2. build relationships

+ 3. make it sparkly

+ 4. uncomplicate complicated things

+ 5. don’t be defensive

+ 6. the end is the most important part

6 steps