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Media Planning & Brand Management€¦ · ATL Vs. BTL Advertising or ATL (above-the-line): • Paid communication on mass media BTL (below-the-line) we mean all the other paid forms
Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns
BTL y ATL
IDLC Deposit Schemes ATL & BTL Campaigns
Mahindra Samriddhi Agri Awards Category : Best Integrated Initiative using ATL/BTL.
Marketing Billing & activities Analysis · Marketing activities ATL/BTL-activities Marketing of new products and services Cross-& Up-sell Customer retention Churn prediction Customer
PBL All Portfolios ATL & BTL Campaign
Marketing Strategy in the HMO Market – Analysis to ... · show the guidelines of the marketing strategy methodology ... the Line (ATL) and Below the Line (BTL). ATL activities con-