7 September 2018
Contact for Apologies: Planning Administration Officer
Phone: (08) 8551 0570
Email: [email protected]
Dear Member
NOTICE OF MEETING
Notice is hereby given pursuant to Section 87(4) of the Local Government Act, 1999, as
amended that a meeting for the Economic Development and Tourism Committee has been
called for:-
DATE: 12 SEPTEMBER 2018
TIME: 4:00pm
PLACE: Encounter Room, 1 Bay Road, Victor Harbor
Please find enclosed a copy of the Agenda for the meeting.
Yours faithfully
Victoria MacKirdy
CHIEF EXECUTIVE OFFICER
Please be advised that filming, photography and audio recording may take place at this
meeting when the public and media are not lawfully excluded under Section 90 of the Local
Government Act 1999
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 1
Economic Development and Tourism Committee
Committee Membership
August 2017
Member Representative Appointed Expires
Tourism Accommodation Mark Taplin 28 Aug 2017 Aug 2019
Tourism
Attractions/Operator Bob Carmichael 27 Aug 2018 Aug 2019
Commercial 1 Patricia Marsland 28 Aug 2017 Aug 2019
Commercial 2 Michael Wark 28 Aug 2017 Aug 2019
Education Kelvin Grivell 28 Aug 2017 Aug 2019
Business Victor Harbor Don Bailey 28 Aug 2017 Aug 2019
Community Representative Margaret Worth 28 Aug 2017 Aug 2019
Agribusiness Beryl Price 28 Aug 2017 Aug 2019
Industrial Brian Hockney 28 Aug 2017 Aug 2019
City of Victor Harbor Cr Moira Jenkins 23 Mar 15 Nov 2018
City of Victor Harbor Cr Terry Andrews 23 Mar 15 Nov 2018
City of Victor Harbor Cr Carol Schofield 23 Mar 15 Nov 2018
Office Bearers
Chairperson Cr Moira Jenkins
Deputy Chairperson Cr Terry Andrews
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 2
Index
1. PRESENT ...................................................................................................... 3
2. APOLOGIES .................................................................................................. 3
3. CONFIRMATION OF MINUTES OF PREVIOUS MEETING .......................... 4
3.1 Confirmation of the Previous Meeting Minutes - 8 August 2018 ..................... 4
4. BUSINESS ARISING ..................................................................................... 5
5. GENERAL BUSINESS .................................................................................. 6
5.1 Representative and Member Reports ............................................................. 6
5.2 Mainstreet Program Update ........................................................................... 7
5.3 City of Victor Harbor Town Crier ................................................................... 14
5.4 Economic Development Strategy Progress .................................................. 18
5.5 Action List and Budget Update ..................................................................... 23
6. MATTERS OF URGENCY ........................................................................... 28
7. CONFIDENTIAL ITEMS ............................................................................... 28
8. NEXT MEETING .......................................................................................... 28
9. CLOSURE ................................................................................................... 28
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 3
1. PRESENT
2. APOLOGIES
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 4
3. CONFIRMATION OF MINUTES OF PREVIOUS MEETING
3.1 Confirmation of the Previous Meeting Minutes - 8 August 2018
Committee Economic Development and Tourism Committee
Meeting Held 12/09/2018
From Vivienne Holloway
File Reference GOV9.14.014
RECOMMENDATION
That the minutes of the previous Economic Development and Tourism Committee meeting
held 8 August 2018 be received and confirmed as a correct record of the meeting
INFORMATION
The minutes of the previous Economic Development and Tourism Committee meeting held
on 8 August 2018 have been distributed to committee members and were received and
endorsed by Council at its Ordinary Council meeting held 27 August 2018.
RISK ASSESSMENT
None associated with receipt of the minutes.
REFERENCES
City of Victor Harbor Community Plan 2036 & Strategic Directions 2016-2020
Objective 5 – An innovative Council empowering the community
Approach 5.1 Cultivate and demonstrate community leadership Strategy 5.1.1 Decision making is transparent, and complies with legislation and policy requirements Strategy 5.1.5 Support Elected Members to fulfill their role as the governing body of Council
BUDGET IMPLICATION
None associated with receipt of the minutes.
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 5
CONSULTATION
Attendees at the Economic Development and Tourism Committee meeting held 8 August
2018.
Attendees at the Ordinary Council meeting held 27 August 2018.
4. BUSINESS ARISING
Nil
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 6
5. GENERAL BUSINESS
5.1 Representative and Member Reports
Committee Economic Development and Tourism Committee
Meeting Held 12/09/2018
From Vivienne Holloway
File Reference GOV9.14.014
RECOMMENDATION
1. That the Committee receive a presentation on walking trails from the Manager of
Environment and Recreation
2. That the representative and member reports be received and noted
INFORMATION
1. Agribusiness Reference Group
2. Business Victor Harbor
3. Walking Trails
4. Other Member Reports
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 7
5.2 Mainstreet Program Update
Committee Economic Development and Tourism Committee
Meeting Held 12/09/2018
From Tiffany Bennett
File Reference ED4.64.004
RECOMMENDATION
That the Committee receive and note the Mainstreet Program update.
INFORMATION
Business Victor Harbor Mainstreet Trader Committee
An update on the current discussions and projects:
- Mainstreet events
The committee are continuing to plan a new annual mainstreet event with the
different options being reviewed. The proposed time for the event is February or
March 2019.
- Street Decorations
The committee are currently liaising with all traders to encourage them to purchase
decorations and decorate their business with a spring theme for the ‘Spring in to the
Mainstreet’ campaign.
Spring in to the Mainstreet
A ‘Spring in to the Mainstreet’ campaign is planned to start from the October long weekend,
through to November. Traders will be invited to decorate their businesses, signage /
decorations will be installed at different locations around the precinct and online promotions
will target visitors to come and experience everything the mainstreet has to offer in spring.
Digital Marketing
Website
The new Victor Harbor Mainstreet Precinct website was launched in July –
www.victorharbormainstreet.com.au. The new site has a full business directory, information
on all upcoming events and it is planned to have regular 'blog' posts on what people can
experience in the mainstreet.
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 8
AdPod
A new digital marketing initiative has been implemented with the installation of an AdPod
device in the mainstreet. An AdPod is a Wireless Bluetooth Broadcasting device that sends
out a notification message to all android devices within 100m. The notification has a preset
message and automatically forwards the user to the mainstreet website.
Mainstreet Upgrade Stage 2 – Pre-Works Trader Support Program
Attached is the proposed Pre-Works Trader Support Program that has been developed to
assist with the preparation for the Mainstreet Stage 2 upgrade (proposed start date is May
2019).
Attached is the information sheet that is being sent out to all mainstreet traders and building
owners to communicate the project details that council has and can share at this stage.
Coffee Promotion Postcard
All mainstreet traders who sell coffee were invited to be a participating business in the
Coffee Promotion Postcard (10 businesses agreed to participate). The promotion is a ‘Buy 1
get 1 Free’ coffee offer targeting visitors who are staying in local accommodation. The
postcards have been distributed to various accommodation providers around Victor Harbor
to encourage their visitors to visit the mainstreet.
Stores in the Street
Vacancy Rate as at the end of August 2018 9.82%
(112 premises – 11 vacant)
New Businesses: Rogue’s Den (Barber shop) – opened August 2018
Closed Businesses: Victor Nail Salon – closed June 2018
Primal Bliss – closed July 2018
Upcycled – closed August 2018
Businesses under new management:
Bon Appetit Café – new owners August 2018
Ocean Street Bakehouse – new owners August 2018
RISK ASSESSMENT
There is no risk to the Committee in receiving this report.
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 9
REFERENCES
Community Plan 2036 & Strategic Directions 2016-2020 Objective 2 - Attractive lifestyle and inclusive community 2.4 Encourage community participation and interaction 2.5 Cultivate a vibrant community culture Objective 3 - A Thriving Local Community 3.1 Support a competitive environment for business growth 3.2 Promote a culture of innovation, creativity and collaboration Objective 5 - An innovative Council empowering the community 5.2 Encourage active citizenship and community pride 5.3 Provide effective and efficient levels of service delivery 5.4 Operate in a strategically planned environment
BUDGET IMPLICATION
All projects and activities are within the allocated Mainstreet Program budget.
CONSULTATION
Manager – Economic Development and Tourism – Vivienne Holloway
Festivals & Events Officer – Stacey Richardson
Arts & Cultural Facilitator – Peta Johnston
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 14
5.3 City of Victor Harbor Town Crier
Committee Economic Development and Tourism Committee
Meeting Held 12/09/2018
From Stacey Richardson
File Reference GOV9.14.014
RECOMMENDATION
That the Economic Development and Tourism Committee recommend that Council re-appoint
Mr Mike Willett as the City of Victor Harbor Town Crier in accordance with the terms of the
Honorary Position of Town Crier Position Description and Protocols (as presented) for a period
of twenty four months concluding on the 9 December 2020.
INFORMATION
Mr Mike Willett is seeking the renewal of his position as the honorary Town Crier for the City
of Victor Harbor. The current tenure concludes on 9 December 2018.
Mr Willett has recently written to the Chief Executive Officer. Letter is attached to this agenda
report (see Attachment 2 – Letter dated 21 August 2018).
Council first appointed Mr Willett as Town Crier in December 2011 and subsequent renewals
have been approved by Council. During his tenure, Mr Willett has continued to attend many
community and Council events including the Christmas Pageant, Australia Day Celebrations,
Whale Time Playtime Festival and the Community Street Party. In addition to this Mr. Willett
regularly welcomes passengers of the SteamRanger train arriving at the Victor Harbor Station
and regularly attends the Foreshore Country Markets.
Mr Willett has previously signed and acknowledged the conditions of the ‘Position Description
& Protocols’ document. The document clearly outlines how Council would reasonably expect
this person to conduct themselves in a public forum. It is recommended that the signing of
the ‘Position Description & Protocols’ document be a condition of any approval granted by
Council (see Attachment 1 - Position Description and Protocols).
RISK ASSESSMENT
Financial : The applicant has sought minor financial assistance from Council. Any financial
assistance provided by Council would be paid upon the presentation of travel related receipts
and in accordance with Council’s budget allocation. The risk is rated as low.
Environment : Some members of the community may consider excessive use of the Town
Crier’s bell within a crowd as noise pollution. Mr Willett has undertaken to utilise his bell in a
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 15
sensible manner with no excessive use. No formal complaints have been received from the
community relating to this matter. This risk is rated as low.
Political / Reputation : There is a risk that the Town Crier may cause embarrassment to the
City, given the public nature of the position. Council staff are not aware of any complaints
received as to the conduct of Mr Willett as the Town Crier since his initial appointment. This
risk is rated as low.
Safety / Welfare : The Town Crier is considered a Council volunteer and has Mr Willett has
previously received induction as such. Previous assessment has identified only minor safety
risks associated with the role. This risk is rated as low.
Public Relations : The nature of the position is to create vibrancy and additional atmosphere
to community events and civic occasions hence the position is unlikely to generate negative
publicity for Victor Harbor. This risk is rated as low.
REFERENCES
City of Victor Harbor Community Plan 2036 & Strategic Directions 2016-2020
Objective 2 – Attractive lifestyle and inclusive community
Approach 2.4 Encourage community participation and interaction Strategy 2.4.3 Encourage volunteering as a way for people to get involved in community life and share their skills and experiences
BUDGET IMPLICATION
Provision has been made in the 2018/19 budget for out of pocket travel expenses associated
with attendance at Championship events by the Town Crier to a maximum of $1000 per
financial year be approved upon provision of travel receipts to council administration as per
Council resolution OC2692016.
CONSULTATION
Vivienne Holloway Manager Economic & Tourism Development
Peta Johnston Arts & Culture Facilitator
Tiffany Bennett Main Street Coordinator
Mark Przibilla Economic Projects Coordinator
Stacey Richardson Festivals and Events Officer
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 18
5.4 Economic Development Strategy Progress
Committee Economic Development and Tourism Committee
Meeting Held 12/09/2018
From Mark Przibilla
File Reference ED4.65.009
RECOMMENDATION
1. That the Committee suspend meeting procedures for the purposes of workshopping
the Economic Development Strategy working paper.
2. That the Economic Development and Tourism Committee resume meeting
procedures.
3. That the Committee receive and note the Economic Development Strategy Progress
report.
INFORMATION
Purpose
The report aims to outline the key points that were identified during the Economic
Development Strategy Workshop held on the 15th August 2018, while seeking feedback on
work that has occurred following the workshop.
Background
The City of Victor Harbor completed a review of the Economic Development & Tourism
division in late 2015. The Council subsequently adopted a series of recommendations from
the review, including the preparation of an Economic Development Strategy. The below
Council resolutions directly relate to the creation of the strategy.
Council Resolution 29th February 2016 SC72016 :
i. That, as a part of the Community Plan 2022 review process clear direction for
economic development activities will be provided in order to ensure that outcomes
can be identified
and measured.
ii. That, following the adoption of a new Community Plan, the Draft Economic
Development Strategy be completed to reflect the aspirations of the Community Plan
and the community
consultation.
iii. That the Economic Development strategy that is developed shall clearly articulate
if and how Council intends to address the identified gaps of Investment attraction and
Business
engagement.
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 19
iv. That the Long Term Financial Plan continue to make provision for capital projects
that support the improvement of infrastructure that specifically supports economic
development.
The Economic Development & Tourism Committee members recently participated in a
workshop that sought to articulate the formative hierarchy of an Economic Development
Strategy. The meeting was declared an ‘informal gathering’ of the committee given the
meeting was held for planning purposes.
The Council engaged the services of Angela Hazelbroek from Urban & Regional Planning
Solutions (URPS) to facilitate the session.
Committee Member Contributions
During workshop the committee members contributed numerous ideas and participated in
open discussion about matters of economic development that would shape a future of
prosperity for Victor Harbor.
The basis of a vision statement, a set of preliminary objectives and a range of opportunities
were crafted onto butchers paper as basis of the strategy. The draft elements tabled were
as follows :
Vision
Lifestyle and opportunities in a seaside town that supports a thriving local
economy.
Objectives
1. Competitive environment for business growth
2. Culture of innovation creativity and collaboration
3. Attract investment that expands the economy
4. Adding value to tourism
5. Agriculture that attractions investment and adds value
Opportunities
a. Develop business training opportunities to support older people to age
well in their community
- Tertiary Education
- Service Businesses
b. Mainstreet revitalisation
- Ocean / Coral Street & Station
- Visual & Retail Diversity
c. Foreshore Master Plan to increase opportunities for businesses and
enhance visitor experiences
d. Water based experiences enabling infrastructure
e. Opportunities for young people through entrepreneurship – education
and training opportunities
f. Support existing businesses by understanding what they need /
reducing barriers
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 20
g. Promote architecture and design that contributes to a sense of identity
and community connection – place making
h. Disrupt ‘status quo’ thinking to create new forms of development and
tourism experiences (uniting theme…how).
i. Identify 3-5 industries / business types that could be attracted to Victor
Harbor. Make sure we understand what factors would influence their
decision
j. Support the operation of a body of strong visionary Councillors – get
your community on board
k. Address our public image – presentation / accessibility entrances /
public places
l. Recognise contribution of agriculture and support them to contribute to
the local economy – diversify identify future opportunities
The Next Steps
Council administration has gathered and reviewed in detail the findings, including the audio
recording from the workshop. Whilst the intent was well captured during workshop some
work was required to craft the findings into a more formative strategic structure.
While preparing the draft structure of the Economic Development Strategy the administration
has reviewed the foundation elements from a number of national economic development
strategies, to understand what good looks like. While crafting the wording consideration was
given to the style of the Council’s current Community Plan, per the Council resolution.
As a continuation of the committee engagement process a copy of the draft documents have
been circulated to members to ensure that it is an accurate representation of contributions
made during the workshop. Committee members are invited to provide feedback on the
draft principles, the vision, the objectives and the strategies prior to formal consideration.
Through the Economic Development Strategy Framework the Council approved a staged
approach to the preparation of the Economic Development Strategy. The approach includes
the following phases :
Phase 1
Undertake a review of existing economic development plans, strategies and
projects endorsed by the Council
Review the feedback provided through the community plan consultation
Engage the services of a consulting firm to undertake an economic analysis
of the Victor Harbor economy including key datasets relating to employment,
make-up of businesses, industry sectors, demographics, household incomes
and gross regional product.
- Engage with relevant divisions of the Council administration, Business Victor
Harbor and State Government representatives on key challenges and
opportunities that exist in Victor Harbor impacting on local economic
prosperity
Review the economic development strategies & plans developed by regional
and similar Councils to inform the format appropriate for the Victor Harbor
EDS.
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 21
Conduct a brainstorming session with the Economic Development & Tourism
Committee in June 2018 to contribute toward the development of the vision,
objectives and strategies of the EDS, reflecting the aspirations of the
Community Plan.
Phase 2
- Prepare a discussion paper introducing the concept of the EDS and as a
basis for community feedback
- Through the discussion paper, introduce the preliminary objectives and vision
statement, outline the strengths & weaknesses facing the Victor Harbor
economy, a series of key datasets and the role of the Council in fostering a
vibrant economy
Phase 3
- Invite community comment on the EDS Discussion Paper
- Engage directly with stakeholder groups and related government agencies on
the discussion paper.
Phase 4
- After incorporating stakeholder and community feedback, prepare & present
the draft EDS to the Council through the Economic Development & Tourism
Committee & Council for comment
Phase 5
- Present final EDS to the Council through the Economic Development &
Tourism Committee for ratification and implementation
Phase 6
- Develop a staged action plan
In accordance with the endorsed framework the Council will next move to prepare the
discussion paper for public consultation early in the new year, following committee and
Council endorsement. The discussion paper will provide broader strategic context.
RISK ASSESSMENT
There are no risks identified for this report. For information only.
REFERENCES
The contents of this report aligns with the following elements of City of Victor Harbor’s
Community Plan 2036 and Strategic Directions 2016-2020.
Objective 3 : A thriving local economy.
3.1 Support a competitive environment for business growth
3.1.3 Finalise and the commence implementation of Council's Economic
Development Strategy
3.1.6 Implement outcomes from the Economic and Tourism Development
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 22
Service Review
BUDGET IMPLICATION
Excluding budgeted staff resources, there are no budget implications related to this report.
CONSULTATION
Internal
Victoria MacKirdy Chief Executive Officer
Graham Pathuis Director Planning & Regulatory Services
Vivienne Holloway Manager Economic & Tourism Development
Stacey Richardson Festivals & Events Officer
Tiffany Bennett Mainstreet Co-ordinator
Peta Johnston Arts & Cultural Facilitator
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 23
5.5 Action List and Budget Update
Committee Economic Development and Tourism Committee
Meeting Held 12/09/2018
From Vivienne Holloway
File Reference GOV9.14.014
RECOMMENDATION
That the Committee receive and note the Action List and Budget update report.
INFORMATION
Meeting
Date
Action / Update Status
11
November
2015
Re-naming of the Southern Expressway to ‘Fleurieu
Expressway’
Fleurieu Peninsula Tourism Board (FPTB) resolved the following:
FPTB to support in principle to rename the Southern Expressway to
the Fleurieu Expressway or something similar.
FPTB to support the establishment of a working group made up of
members of staff from each of the 4 funding councils, subject to
endorsement from City of Marion.
The concept has been supported by all Councils
Local Member David Basham announced at the Meet the Minister
Event on 26 June 18 that he was taking the project on. FPTB
Executive Officer has forwarded his staff all relevant information.
Further letter of support from Council was provided to D Basham on
30 July 2018.
Ongoing
14 March
2018
Economic Development Strategy Framework
EDTC242018
That the Economic Development & Tourism Committee recommend
that the Council endorse the Economic Development Strategy
Framework and phased approach outlined within the report.
EDTC252018
That the Economic Development & Tourism Committee recommend
that the Council allocate $5,000 to support economic modelling and
public consultation activities to aid in the design of the Economic
Development Strategy.
A report is
included in this
agenda.
13 June
2018
Community Energy Program
EDTC972017 That the EDTC note and acknowledge the progress
with the Community Energy Project and the energy related events
Ongoing
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 24
being organised by the Council, especially the planned Community
Energy Expo and High Energy User events to be held on Monday 13
November 2017
EDTC432018 That the Committee receive and note the Community
Energy Program update presentation and report.
The City of Victor Harbor in conjunction with five other regional
Councils across the Hills, Fleurieu and Kangaroo Island have been
exploring a community energy program that seeks to drive down
energy costs for the community and increase the update of
renewable energy in the region.
A panel of representatives from each of the participating Councils
have considered proposals from the industry and have settled on a
delivery model that is most likely to achieve the desired objectives.
The project is now moving to a detailed program design stage that
will outline how the model will operate, governance structures,
business case and risk management planning.
11 July
2018
Walking Trails
Action: B Doman, Manager of Environment and Recreation,
Environment and Infrastructure Services to attend and present to
the Committee as a collaborative opportunity on recreation
projects.
Brian is providing a presentation to this meeting
September
2018
8 August
2018
Committee Member Nomination
EDTC592018 That the Economic Development & Tourism
Committee recommend to Council that Mr Carmichael be appointed
to the Economic Development & Tourism Committee as the Tourism
Attractions / Operator in accordance with the existing terms of the
Committee.
Council endorsed Mr Carmichael’s nomination.
Complete
Upcoming Events
Sponsorship application – 2018 Australian Junior Surfing Titles
That Council provide a pre-budget commitment of $10,000 (ex GST) in the 2018/19 budget year to Surfing SA to secure the bid for the 2018 Australian Junior Surfing Titles
1-8 December 2018
2018 Rock n Roll Festival
OC592018 That Council commits to funding the 2018 Rock n Roll Festival with a pre-budgetary commitment of $15,000 forecast income, and expenses of $40,000.
EDTC472018
1. That the Economic Development and Tourism Committee note the report on new initiatives for the 2018 Rock ‘N’ Roll festival as read and received.
15-16 September 2018
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 25
2. That the Economic Development and Tourism Committee recommend that Council approves the following stall holder fees and charges for the 2018 Victor Harbor Rock ‘N’ Roll Festival.
June 2018 Council approved the new stallholder fees
Council approved the expression of interest for a licensee for the evening events. 1 EOI was received from Hotel Victor, which has been accepted.
Council approved the road closures at their August Meeting.
Victor Harbor Spring Festival
Council approved
29-30 September 2018
2018 Schoolies Festival
Council approved
Friday 23 November until Sunday 25 November
2018 Rotary Christmas Pageant
Council approved
Saturday 8 December 2018
The Sailing Club
Council approved a 1+1+1 year license
29-31 December 2018
Lions Food and Wine Festival
Council approved
Sunday 13 January 2019
Victor Harbor Auto Jumble Swap Meet Sunday 3 February
2019 Tour Down Under Expression of interest
The City of Victor Harbor’s expression of interest to host a stage of the Santos Tour Down Under men’s race next year has been unsuccessful.
Whilst a Challenge Tour start will be held at Investigator College, and Stage 5 of the tour will pass through the outskirts of Victor Harbor, no financial contribution to Events SA is required.
At their August meeting, the Committee resolved
EDTC662018 That the Economic Development and Tourism Committee recommend that Council retain the the $39,000 allocated in the 2018/19 financial year to support the delivery of 2019 Santos Tour Down Under and associated promotional activity, with the balance of the funds to be used for Economic Development and Tourism Committee initiatives.
OC4932018
That Council do not retain the $39,000 allocated in the 2018/19 financial year to support the delivery of the 2019 Santos Tour Down Under and associated promotional activity, with the balance of the funds to be used for Economic Development and Tourism Committee initiatives.
Saturday 19 January 2019
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 26
2019 ASICS Victor Harbor Triathlon Sunday 10 March 2019
At the Special Council meeting held on 2 July 2018, Council resolved to include the following
key planned activities and budget items which relate to Economic Development and
Tourism:
Economic Development Projects
Community Energy Plan - $12,300
o KPA: Continue the renewable energy program (C-PREP3) in collaboration
with the Southern and Hills Local Government Association to reduce energy
costs and greenhouse gas emissions
Mainstreet Program $15,300
o Continue implementation of the Mainstreet Annual Business Plan
o Support the Business Victor Harbor Mainstreet Committee
o Coordinate the Victor Harbor Mainstreet Easter Hunt and Christmas events
including Santa’s Cave and street entertainment
Annual Event contribution to Business Victor Harbor Mainstreet Committee event
$5000
Preworks Mainstreet Support program $15,000
Mainstreet Façade Grant Program $5000
o KPA: Provide a Mainstreet Façade Grants Program
Committee Initiatives:
o Business Week $4000
KPA Deliver 2018 Victor Harbor Business Week in partnership with
Business Victor Harbor to support business growth in the area
o Agribusiness Action Plan $5000
o Walking Trails promotion $8000
KPA: Prepare walking trail promotional materials including a brochure
and webpage
o Digital Economy Action Plan $3000
KPA: Implement a digital consumer marketing campaign
o Investment Attraction Plan $5000
o Welcome China Plan $5000
o Business Awards Sponsorship $1500
o Annual Business Survey $1000
KPA: Undertake an annual survey of businesses in Victor Harbor
o Other Special Projects $5000
Contribution to Regional Development Australia $36,000
Tourism Marketing
Tourism Advertising and Media $8400
Tourism Publications $30,000
Tourism Website updates $5000
City of Victor Harbor
Economic Development and Tourism Committee 12/09/2018 27
o KPA • Undertake structural maintenance of Council’s tourism website
Contribution to Fleurieu Peninsula Tourism $35,000
New Years Eve $39,400 (income of $10,000)
o KPA Organise and stage a New Year’s Eve community celebration event
Schoolies support $18,000
Tour Down Under $1,800
Rotary Art Show $12,000
Christmas Pageant $5700
Rock N Roll Festival $40,000 (income of $15,000)
o KPA • Organise and stage the Rock ‘N’ Roll Festival
Whale Time Playtime Playtime $26,000 (income of $10,500)
o KPA Organise and stage the Whale Time Playtime Festival
Junior Nationals Surfing Titles sponsorship $10,000
Volunteer Training $1100
Other Special events support $16,100
o KPA Consistent with council’s Major Events Policy consider opportunities that
encourage improved reputation and business climate
Other Key Planned Activities
Provide information to local businesses on council’s procurement process and
encourage local businesses to become prequalified contractors
Finalise and commence implementation of council’s Economic Development Strategy
(3.1.3)
Maintain the differential rating component of commercial and industrial land, with the
proportion of differential rates above the base rate being used for the delivery of new
and expanded economic development activities consistent with the Economic
Development Strategy
Prepare an Economic Development Policy – The Way We Do Business with
business
Through regular newsletters and emails provide local businesses with information on
training opportunities and funding assistance
Work with agencies such as the Commission for Small Business, Regional
Development Australia, and the Department of State Development to design
business support programs for local delivery
Review the economic development content on council’s website
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