WELCOME TO SOCIAL MEDIA
Presented by Danielle Abreu
WHAT IS SOCIAL MEDIA
• Forms of electronic communication
• Online communities for sharing information
• Online collaborative media for marketing
• Blogs, photo and video sharing, wiki’s
SOCIAL MEDIA MYTHS
• Social media is just for the young
• There is no return in social media marketing
• Social media marketing is new
• Social media is too-time consuming
SOCIAL MEDIA IN THE CORPORATE WORLD
• Majority of businesses are incorporating social media into their marketing plan
• Businesses report an increase in market exposure
• Businesses that use social media report increase in sales
• Successful measurements of ROI’s
BENEFITS OF SOCIAL MEDIA
• Reach your target market faster
• Many ways to create brand awareness
• Increase sales
• Connect with your clients
• Receive instant feedback
WHAT CAN SOCIAL MEDIA DO FOR NORTHWESTERN TECHNOLOGIES
• Reach your target market
• Identify client’s perception
• Increase sales
• Increase brand awareness
• Connect with businesses
• Reach your target market
• Identify client’s perception
• Increase sales
• Increase brand awareness
• Connect with businesses
SOCIAL MEDIA SUMMARY
• Social media impact
• Opportunities
• Benefits
• Effects
REFERENCES
Barker, Barker, Bormann, & Neher. (2012). Concepts and applications. Mason, Ohio:
South-Western:,
Smith, B. (2014, January 7). 20 Marketing Statistics that Will Influence Decisions in
2014 [INFOGRAPHIC]. RSS. Retrieved February 20, 2014, from
http://socialmediatoday.com/brianna5mith/2039861/20-marketing-statistics-will-
influence-decisions-2014
Women, M. (2012, August 8). The Developing Role of Social Media in the Modern
Business World. Forbes. Retrieved February 20, 2014, from
http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-
of-social-media-in-the-modern-business-world/
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