NO ONE CARES

ABOUT YOUR CONTENT (YET)

@cliffseal#wcchs

#noonecares

WHAT ARE YOU TRYING TO SAY?

CONTENT IS LIKE CONVERSATION

in structure and assumptions.

PERSONALITY is the key.

NEGATIVE WEIBULL

DISTRIBUTION.

Clearly communicate your value proposition within

10 SECONDS.

Your first impression is made in

1/20TH OF A SECOND.

GROK YOUR USERS

PERSONAS ARE PEOPLE, TOO.

Focus on where

YOUR CONTEXTS OVERLAP.

Always be a

MEMORABLE PLEASURE.

Guide users to a

MUTUALLY BENEFICIAL

ACTION.

YOU'RE GOOD. GET BETTER.

Run

TRUE EXPERIMENTS

and understand basic data analysis.

BEING WRONG IS AWESOME.

WHAT ABOUT SEO?

SHUT UP AND GIVE ME BULLET

POINTS.

1. Say what you mean, quickly.

2. Be honest and figure out why anyone would even care.

3. Use your ignorance to learn.

SOMEONEMAY PERHAPS

CAREABOUT YOUR CONTENT