Are you Leveraging the Mobile Technology to
Revolutionize Your Ministry?
Strategies to engage your community in a digital way
http://letsgetsocialandmobile.com by Chris Daley
© 2012 Forrester Research, Inc. Reproduction Prohibited
New opportunities for technology
within your church
Technology (r)evolutions
behavior shifts
Engagement model
migrations
Need to Examine Our Approach!
A day in the life of the web
Life in the Second Decade of the 21st. Century!
Life is now being lived out of the tiny screen! http://letsgetsocialandmobile.com
by Chris Daley
A day in the life of the web
A Snapshot of a Digital Minute
http://letsgetsocialandmobile.com by Chris Daley
A day in the life of the web
Activities of a Digital Minute
http://letsgetsocialandmobile.com by Chris Daley
http://letsgetsocialandmobile.com by Chris Daley
or
get swept out to sea?
Will you ride the waves!
Anybody
Anytime
Anywhere
Any device
If your current ministry
paradigm meeting
the complexity of this
expectation?
How much mindshare
Are you getting each
week?
Mid week & Week-end
meetings only
Leaves an engagement
gap!
Wanted - New Ministry Paradigm!
http://letsgetsocialandmobile.com by Chris Daley
So what are they using these devices to do?
http://letsgetsocialandmobile.com by Chris Daley
• Important Demographic: Moms are more likely than the general population to own a smartphone (Source eMarketer/ BabyCenter)
• Their usage of the mobile internet skyrocketed between 2009 and 2011
• Two thirds of mothers with a mobile phone uses the mobile web regularly
(Source: BSM Media/ eMarketer)
Some Key Mega Trend - Moms Go Mobile
http://letsgetsocialandmobile.com by Chris Daley
Is your ministry set up to engage the rapidly growing Mobile Users?
http://letsgetsocialandmobile.com by Chris Daley
82% of all Americans never leave home without their mobile phone.
50% of all Americans sleep with their mobile phone
66% of all searches are done using a mobile phone?
The mobile device is being called “digital appendage” You are losing all this opportunity if your web presence in not ready for
mobile!
What is YOUR church’s Mobility Ministry Index (MMI)?
http://letsgetsocialandmobile.com by Chris Daley
So how are You ministering to Joan and her baby?
A bedrock faith experience
Time-based information
A stream of inspiration
Simplify her life
Entertainment
Social interaction
Recognition/VIP Treatment
Location-based information
http://letsgetsocialandmobile.com by Chris Daley
A bedrock faith experience
Time-based information
Give a taste of inspiration
Simplify their lives
Entertainment/Education
Social interaction
Recognition/VIP treatment
Location-based information
And Matt and his family?
http://letsgetsocialandmobile.com by Chris Daley
A bedrock faith experience
Time-based information
Give a taste of inspiration
Simplify his life
Entertainment/Education
Social interaction
Recognition/VIP treatment
Location-based information
Sam is wanting to hear from you!
http://letsgetsocialandmobile.com by Chris Daley
What is Ministry Innovation 2012?
http://letsgetsocialandmobile.com by Chris Daley
Your Database of “Leads” and “prospects” is your most valuable asset!
Engagement them on their terms is crucial Connecting via their mobile device is an untapped portal! Do not forget those who just have basic landline phones
Your Ministry Best Assets
Let’s build a mobile database and make it social!
mobile social
http://letsgetsocialandmobile.com by Chris Daley
A Sample Web-based Relationship Building System
Hub Site
Youtube Mobile
http://letsgetsocialandmobile.com by Chris Daley
A Sample Relationship Nurturing System - The Details
Design & deliver the hub website
Design & deliver the mobile website
Design and deliver the Facebook fan page
Set up a branded YouTube channel
Integrate all the web properties to have a seamless enterprise &
common branding
Set up the text messaging campaign with keyword
Set up the QR code campaign for smartphone and capture analytics
Set up sizzle line for landline prospects
http://letsgetsocialandmobile.com by Chris Daley
Sample the Possibilities Try both right now and experience what your prospect will see
http://letsgetsocialandmobile.com by Chris Daley
Are You Ready for an Innovation Faith Engagement?
Leadership?
The use of the mobile technologies are no longer optional
to gain mind and market share in our communities. Let’s partner and enter
your Transformative era.
Mobile & Social are the new means of engagement!
http://letsgetsocialandmobile.com by Chris Daley
http://letsgetsocialandmobile.com by Chris Daley
Successful Ministry = Dynamic Relevance
Thank You!
Success comes in cans, failure in can'ts. http://letsgetsocialandmobile.com
by Chris Daley
Top Related