#FanFace Campaign

Sponsored by: ESPN & Twitter

What is the Purpose? 2016 Summer Olympics Fans from all over the world

Tweeting using the hash tag “#FanFace”

This drives user engagements, promoted tweets, and trending hash tags!

What’s in it for the Fans?• It’s a Competition!

• Two lucky Fans from each country will be chosen with the best “FanFace”!• All inclusive trip to the 2016

Summer Olympics!

So…where do we begin?• The campaign will be introduced on

a variety of different segments.

• WOM is generated.

• Photos of fans and #FanFace will create brand awareness for us.

#FanFace Target AudienceTwitter users Summer Olympics ESPN users

Why Twitter will make #FanFace a Success

332,000,000

How ESPN’s Website can Help

Usability SEO

Banners Keywords

Clicks

Online Advertising• Continue to build

our Audience

• 80% of a person’s search begins with a search engine

• We have to choose the correct Adgroups

• On our Landing Pages we need Display Ads

Mobile Strategy• The average American spends 2 hours on his or her mobile

device… #FanFace App

Push notifications

Updates

Convenience

Brand Loyalty

Get Involved

Responsive Web Design

On-the-go

Budget• Overall Budget:

$30,000,000

• Digital Marketing Campaigns:1. SEO – 30%2. SEM – 15%3. Online Advertising – 15%4. Display Ads – 10%5. Web Analytics/Campaign Tracking – 5%6. Social Media Investment – 15%7. Mobile Marketing – 10%