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Page 1: NM Incite: Solving Marketing Problems in a Social World

SOLVING MARKETING PROBLEMS IN A SOCIAL WORLD

NM Incite customers are innovative, global marketing executives in brand

management, consumer insights and market research at leading Consumer Packaged Goods, Financial Services,

Healthcare and Technology companies.

Who are our Customers?

Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer insights and build relevant, differentiated and emotionally engaging brands. NM Incite, a Nielsen/McKinsey company, was established with the vision that real-time, authentic consumer expression in social media transforms how marketers build strong brands, create passionate and engaged brand communities, and ultimately achieve superior sales outcomes.

A professional-grade, web-based, social insights platform that enables you to organize, segment and analyze clean, trusted, global data in real time.

Industry-specific marketing solutions for Consumer Packaged Goods, Financial Services, Healthcare, TV and other sectors.

The NM Incite Advisory team draws on the collective expertise of Nielsen and McKinsey to help you execute on opportunities in product development, social care and reputation management.

Provides secure, seamless integration of enhanced social data into your proprietary monitoring applications and analytic environments.

Sentiment Aggregated

80%

100%

40%

60%

20%

0

Positive

Neutral

Negative Soda

7,500

7,000

6,500

6,000

5,500

5,000

8,000Source Message Count

1,459

982

500

486

403

367

295

250

123

97

www.weightwatchers.com

www.amazon.com

www.couponforum.com

www.topix.net

www.facebook.com

www.healthboards.com

www.afullcup.com

www.cookingjunkies.com

abc.go.com

www.pregnancy.org

Top Source

+30% Boards nutrition

Largest Trend Shift:

food_enthusiast

Top Author: Top Source:

www.weightwatchers.com +21%Positive Sentiment: Top Social Media Type: Most Frequent Word:

Snapshot Summary

All

Volume Trended

buzzmetrics

My BuzzMetrics

Industry Solutions

Advisory Services

Social Data Feed (API)

KNOW THE CUSTOMER

Page 2: NM Incite: Solving Marketing Problems in a Social World

KNOW THE CUSTOMER

As a joint venture between Nielsen and McKinsey, NM Incite brings to bear world-class expertise in

Measurement Science and Management Consulting.

Powered by Nielsen & McKinsey

• Solves marketing problems in a social world.

• Is trusted by Fortune 1000 marketing pros seeking global reach and consistency.

• Deploys deep industry expertise.

• Maintains a true ‘Big Data’ platform for clean data you can trust.

• Utilizes robust analytics powered by Nielsen Measurement Science.

• Blends social media with proprietary Nielsen data assets for unparalleled consumer insight.

• Matches client capabilities with multiple solutions (i.e., data, software, research solutions, advisory).

• Incorporates proven proprietary McKinsey frameworks and approaches.

WHAT MAKES DIFFERENT?

NM Incites is one of the largest global leaders in applying social media to solve marketing problems, operating in over 30 markets, including the United States, Canada, United Kingdom, Germany, China,

India, Japan and Australia.

new messages are collected every day, representing a 30% YOY growth in data collection

topics built for clients in 2011

social media reports are executed daily

20+ Billion

50Million

~100,000

8,500

messages are supported in our live indexes through our unique platform

NM Incite by the Numbers

NM INCITE • 770 Broadway, New York, NY 10003855.888.6904 • [email protected] • nmincite.com

Global Reach

As the global leader in social media insights software, research and advisory services, NM Incite...