A
PRESENTATION
ON
MUTUAL FUND AS AN INVESTMENT AVENUE AT
NJ INDIAINVEST
PRESENTED TO
S.V.INSTITUTE OF MANAGEMENT
PRESENTED BY
MRUNAL VAZA & SACHIN NANDHA
Research methodology Research objective (Primary) To know investor’s behavior regarding mutual fund as an
investment avenue.
Research objectives (Secondary)Research objectives (Secondary) • To identify the objectives of the investors for investing in a
mutual fund.
• To identify the investment patterns of investors.
• To find out which scheme is better according to investors.
Research planData source : Primary and Secondary.Research instrument : Questionnaire (open ended &close ended
questions)
Sampling planSample unit : All the investors who are occasionally or regularly investing in financial assets.Sample size : 100 investorsArea of sampling : Maninagar, satellite, navrangpura, S.G.highwayContact method : personal interview Sampling method : Non-probability, convenient sampling method
Analysis
Gender
Male 84
Female 16
Q-1 What is your age?
Q-2 What is your profession?
Q-3 Do you invest in mutual fund ?
investment in MF(%)
80%
20%
YES
NO
Q-4 If you are not investing in mutual fund then
where do you invest (in proportion)? Portfolio of 20% investors not investing in MF
35%
32%
21%
9%0%3%
mutual fund
Insurance
Equity market
Government schemes
Real estate
Commodities
Portfolio of 80% investors who are investing in mutual fund
Portfolio of 80% investors of MF
48%
17%
24%
8%1%2%
mutual fund
Insurance
Equity market
Government schemes
Real estate
Commodities
Q-5 Rank the company according to your preference
from top (1) to bottom (11)?
Sum of rank
745
648644605
583395
394359
353
200
342
0
100
200
300
400
500
600
700
800
Reliance Tata Hdfc Birla Sbi Icici FranklinTempleton
Uti Lotus Sundaram Benchmark
Q-7 If you are investing in mutual fund then you
invest in?
invest in MF
52,5
33,75
13,75
0 10 20 30 40 50 60
OPEN ENDEDSCHEME
CLOSE ENDEDSCHEME
BOTH
Q-8 Do you take any reference while investing in
mutual fund schemes if yes then from whom?
financial advisor
76%
6%
1%0%
1%
16%
EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
Broker
24%
28%1%
0%6%
41%
EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
RELATIVES OR FRIEND
35%31%
8%
1%
5%
20%
EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
NEWSPAPER & MAGAZINE
35%
16%
5%
1%
9%
34%
EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
CO. WEBSITE4%
57%
5%
6%
15%
13% EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
AMFI website
3%
63%
5%
4%
19%
6% EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
Mean
Financial advisor
Broker Relatives an friends
News paper & magazine
Company websites
AMFI website
3.55 5.1 4.78 4.99 6.49 6.84
Q-9 Do you compare the returns or other benefits of
MF schemes before investing?
compare the return
94%
6%
YES
NO
Q-10 which factors do you consider while investing
in mutual fund?
SAFETY
69%
13%
4%
1%
0%
13%
EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
TAX SAVING
44%
21%
5%
0%
1%
29%
EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
RETURN
69%
6%1%0%
0%
24%
EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
LIQUIDITY
66%
6%4%0%
0%
24%
EXT. IMPORTANT
IMPORTANT
NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
Mean
safety Tax saving
Return Liquidity
3.36 4.125 3.2 5.0125
Q-11 How do you monitor the following.
NAV
45%
3%13%
22%
3%
14%MONTHLY
QUARTELY
HALF YEARLY
YEARLY
NEVER
NOTRESPONDED
RISK FACTOR
20%
9%
13%47%
0%
11% MONTHLY
QUARTELY
HALF YEARLY
YEARLY
NEVER
NOTRESPONDED
PORTFOLIO OF SECURITIES
13%
3%
13%
52%
6%
13% MONTHLY
QUARTELY
HALF YEARLY
YEARLY
NEVER
NOTRESPONDED
PROFILE OF FUND MANAGER
21%
41%
30%
0%5%
3% MONTHLY
QUARTELY
HALF YEARLY
YEARLY
NEVER
NOTRESPONDED
Q-12 Are the following information relevant to
analyze the performance of your investment?
MONTHLY RESULT
20%
10%
14%
21%
9%
26%
EXT. RELEVANT
RELEVANT
NEUTRAL
IRREVENT
EXT.IRRELEVANT
NOTRESPONDED
QUARTELY RESULT
10%
10%
24%
16%
13%
27%
EXT. RELEVANT
RELEVANT
NEUTRAL
IRREVENT
EXT.IRRELEVANT
NOTRESPONDED
HALF YEARLY RESULT
13%
11%
32%8%
8%
28%
EXT. RELEVANT
RELEVANT
NEUTRAL
IRREVENT
EXT.IRRELEVANT
NOTRESPONDED
ANNUALY
89%
3%
5% 0%0%3%
EXT. RELEVANT
RELEVANT
NEUTRAL
IRREVENT
EXT.IRRELEVANT
NOTRESPONDED
NEWSPAPER
62%
0%4%
15%
8%
11%
EXT. RELEVANT
RELEVANT
NEUTRAL
IRREVENT
EXT.IRRELEVANT
NOTRESPONDED
AMFI WEBSITE8%
3%13%
37%
10%
29%
EXT. RELEVANT
RELEVANT
NEUTRAL
IRREVENT
EXT.IRRELEVANT
NOTRESPONDED
COMPANY WEBSITE
9%
1%
13%
29%
8%
40%
EXT. RELEVANT
RELEVANT
NEUTRAL
IRREVENT
EXT.IRRELEVANT
NOTRESPONDED
Mean
Monthly result
Quarterly result
Half yearly result
Annual report
News paper
Co’s website
Amfi website
5.3 5.55 5.33 2.95 3.78 5.57 5.16
Q-13 Do you check out the annual reports of your
scheme to evaluate the performance of your scheme?
ANNUAL REPORT CHECKING
87%
13%
YES
NO
Q-14 Objectives for investment in mutual fund schemes (rank them from 1most preferred to 4 least preferred).
Mean chart
151 152
231266
0
100
200
300
Q-15 In which MF scheme are you interested to
invest or investing? investing in different schemes
20.0013.33
10.778.21
16.921.03
6.153.59
11.796.15
2.05
sch
emes
investment in %
Asian equity
Gold ETF
ELSS
gilt funds
income funds
bond funds
balance fund
sectorial
small cap
midcap
Large cap
HYPOTHESIS TEST
Ho: Objectives of the investors investing in mutual fund are not depending on profession
H1: Objectives of the investors investing in mutual fund are depending on profession
Findings and Suggestions
Findings Reliance most preferable
fund house. Reference of financial
advisor. Analyze the annual report. Investors invest in
growth,balanced & elss schemes.
College going student invest in mutual fund
SuggestionsReturn-growth scheme,
safety-balanced scheme.
Gold etf-hedge against inflation.
Advisor committee.Maintain database.
Investment in Mutual fund is
subject to market risk please
read offer document carefully
before investing.
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