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Page 1: Ninja Track

Ninja Track

A total-wellness solution for working professionals to improve posture and health

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Team

Nikhil KapurEL, MBA

Keith TayEL, Tech

Ellen DoPI, Director, CUTE

Yuichiro KatsumotoPI, Dy. Director,

CUTE

Margaret Ong

Neo Kok Beng

Fabian Lim

Daniel Leong

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50% of our waking life is now spent in

front of screens

Average Singaporean works 2307

hours a year

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8 out of 10 people suffer

from back pain at some point of

their lives1 out of 4

people in US suffer from

chronic back pain as we speak

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“I stretch”

“I get up and walk a little”

“When I can remember”

“If I have the time”

“Not sure whether I am doing it right”

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Ninja Track

Posture Trackin

g

Exercise

Alerts

Fitness Trackin

g

Social Connect

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NinjaTrack Products

ProductsFoot Sole – Weight Distribution

SystemBelt – Motion Sensing System

Mobile App – Analytics Engine

Stage of DevelopmentPrototype in Progress

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Market Size

Age 25-35Income $50,000+ p.a.Problem 8 hours on PC

Acute back problemsMotivation Work before Health

Tech Friendliness HighInfluencers Friends/Doctor

Exercise Regime Irregular (once/twice a week)Target Features Posture Tracking, Step Count, CalorieGo-to-Market e-Journals (Tech-in-Asia), e-Retailers

(Courts)

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Market Size

Potential Market Size

$400mn

Crowdfund for Lumo Lift

$1mn

Back-pain treatment in

US

$23bn

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The Journey

10weeks

60 interviews

8countries

Customers

ExpertsMajor Pivot

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BMC - RHS

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BMC - LHS

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BMC - Bottom

$100 - $150 per unit4mn devices potential market

$50 per unitMaterial, Payroll, Marketing

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Competition

Stridalyzer Upright LumoRelease April 2015 Jun 2015 Released

Price $75 $89 $100Sales $30K $ 150 K $1 MFocus - Running Posture

- Activity- Posture - Posture

- ActivityUSP Run Tracking Vibration

Lower BackPosture CoachingFashionable Tech

Gap No Walking PostureRecommendations

AdhesiveBulky

Magnet Clasp failsHighly Targeted

Tech Accelerometer +Strain Gauge

Accelerometer +Strain Gauge Algos

Sensor (Unknown)

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NinjaTrackA total-wellness solution for working professionals to improve posture and health.

Towards a better life.

Contact us at: [email protected], [email protected]

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LLP Day 1

Ninja Track Hinge Design Applications

Entertainment?Fitness?Health?

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LLP Journey

Week 1No Problem-Solution

Fit

Week 2Problem Identified:

Back Pain

No Problem-Solution Fit

Week 5Solution Identified:Posture Tracking

No Product-Market Fit

Week 7Product-Market Fit

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Interviews

74%

9%

18%

Working Professionals StudentsExperts

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Key Lessons

Solve the customer problem

Find a BeachHead

No Age Demographi

cs

Employ Lean Methods

It’s fine to Pivot