Ninja Track
A total-wellness solution for working professionals to improve posture and health
Team
Nikhil KapurEL, MBA
Keith TayEL, Tech
Ellen DoPI, Director, CUTE
Yuichiro KatsumotoPI, Dy. Director,
CUTE
Margaret Ong
Neo Kok Beng
Fabian Lim
Daniel Leong
50% of our waking life is now spent in
front of screens
Average Singaporean works 2307
hours a year
8 out of 10 people suffer
from back pain at some point of
their lives1 out of 4
people in US suffer from
chronic back pain as we speak
“I stretch”
“I get up and walk a little”
“When I can remember”
“If I have the time”
“Not sure whether I am doing it right”
Ninja Track
Posture Trackin
g
Exercise
Alerts
Fitness Trackin
g
Social Connect
NinjaTrack Products
ProductsFoot Sole – Weight Distribution
SystemBelt – Motion Sensing System
Mobile App – Analytics Engine
Stage of DevelopmentPrototype in Progress
Market Size
Age 25-35Income $50,000+ p.a.Problem 8 hours on PC
Acute back problemsMotivation Work before Health
Tech Friendliness HighInfluencers Friends/Doctor
Exercise Regime Irregular (once/twice a week)Target Features Posture Tracking, Step Count, CalorieGo-to-Market e-Journals (Tech-in-Asia), e-Retailers
(Courts)
Market Size
Potential Market Size
$400mn
Crowdfund for Lumo Lift
$1mn
Back-pain treatment in
US
$23bn
The Journey
10weeks
60 interviews
8countries
Customers
ExpertsMajor Pivot
BMC - RHS
BMC - LHS
BMC - Bottom
$100 - $150 per unit4mn devices potential market
$50 per unitMaterial, Payroll, Marketing
Competition
Stridalyzer Upright LumoRelease April 2015 Jun 2015 Released
Price $75 $89 $100Sales $30K $ 150 K $1 MFocus - Running Posture
- Activity- Posture - Posture
- ActivityUSP Run Tracking Vibration
Lower BackPosture CoachingFashionable Tech
Gap No Walking PostureRecommendations
AdhesiveBulky
Magnet Clasp failsHighly Targeted
Tech Accelerometer +Strain Gauge
Accelerometer +Strain Gauge Algos
Sensor (Unknown)
NinjaTrackA total-wellness solution for working professionals to improve posture and health.
Towards a better life.
Contact us at: [email protected], [email protected]
LLP Day 1
Ninja Track Hinge Design Applications
Entertainment?Fitness?Health?
LLP Journey
Week 1No Problem-Solution
Fit
Week 2Problem Identified:
Back Pain
No Problem-Solution Fit
Week 5Solution Identified:Posture Tracking
No Product-Market Fit
Week 7Product-Market Fit
Interviews
74%
9%
18%
Working Professionals StudentsExperts
Key Lessons
Solve the customer problem
Find a BeachHead
No Age Demographi
cs
Employ Lean Methods
It’s fine to Pivot
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