Some Facts and Figures
Every three second a person attempts to dieSuicide is the second leading cause of death, ahead of homicideAbout 1 lakh people die by suicide in India every yearDepression among the youth has grown from 2% to 12% in the
last five yearsAccording to WHO, Depression is the no:1 occupational disease of
the 20th Century.
AND YETDepression, Sucicidal Tendencies and Mental Illness is one of the
most neglected field of India
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WWW.AASRA.INFO
AASRA: Helping People in Despair
Mission Statement
We aim to provide voluntary, professional and essentially confidential care and support to
the depressed & the suicidal.
The objective of Aasra is to alleviate human misery by offering active listening. i.e. non-
judgmental and non-critical listening to anyone who would like to avail of our services
when they feel anxiety, stress and despair.
Aasra Overview
Aasra is a crisis intervention centre for the lonely ,distressed and suicidal.
Aasra functions as a unit of Befrienders Worldwide /Samaritans and is registered as a Public Charity under the Bombay Charity Act, 1960(Registration No. E 2047).
Aasra/Befrienders is also associated with WHO,IASP,AFSP,UN
Activities
HELPLINE(24X7)GROUP WORKSHOPS (STRESS/AWA)TRAINING FOR VOLUNTEERSPEER SUPPORT TRAININGOUTREACH PROGRAMMESSUPPORT GROUPSNETWORKING WITH NGO’S
Target Groups
PEOPLE WHO ARE DEPRESSED/SUICIDALTERMINALLY ILL
HIGH-RISK GROUPS(Age:15-45)SECOND HIGHEST RISK (Age: 60+)
YOUNG PROFESSIONALSSTUDENTS
Aasra Beneficiaries
In the past ten years since inception AASRA's services have been accessed by telephone, face to face, email and letter by over 3 lakh callers seeking active emotional support for feelings of despair, depression and suicide.
The numbers keep increasing year after year. There has been an exponential increase in the number of callers since Aasra became 24x7.
Awards and Citations
After ten years of consistent high quality service and as a culmination of outstanding efforts in the field of suicide prevention, in January, 2006, AASRA was awarded the Maharashtra Ratna Gaurav Puraskar, (awarded to NGO's, activists, personalities of repute) by the Shiv Sangram Pratisthan, devoted to pursuing, upholding and commending the ideals of Shivaji Maharaj.
AASRA volunteers accepted the award from noted social activist Ahilyabai Rangnekar and Minister of state for forests, Shri Babanrao Pachpute.
What I Did As Part of the Organization
•A Part of the organizing committee for the even
commemorating World Suicide Survivor Day
•Made Posters
•Did Research and Prepared collateral for the
NGO
•Made a Magazine for them
•Get Sponsorship for the magazine as well as the
NGO
•Contact Organizations for permission to hold
outreach programs and Coping Workshops
Some Posters in the Series “Know The Symptoms”
The Series
The Series was basically a set of posters which were meant to spread awareness about the different symptoms to look out for, regarding Depression and Suicidal Tendencies.
Some Awareness Posters
Stats Poster Series
Poster for two columns in Magazine
Why?
These two posters were a part of the social media campaign as well as an integral feature of the magazine.
Our intent was to facilitate interaction with our target audience and build trust.
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