Factory Direct Model Works
by
Claude Donati
President, NeXus RV
http://www.nexusrv.com
http://www.nexusrv.com or call toll-free: 1.855.786.3987
Recently, Mike Molino, RVDA President,
wrote an editorial in the September/October
issue of RV Business. This magazine is
primarily an inside industry trade magazine
that informs those that supply, manufacture
and sell RVs of current affairs. I read with
astonishment the candor in which Mr. Molino
delivered the current philosophy of the
Recreational Vehicle Dealer Association.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
It appears the association is concerned with sales that
occur outside a dealership’s given territory and with
service centers that work on RVs that don’t sell that
product. Interestingly, if the association had their way,
customers would pay more for their RVs because you
would only be able to buy your RV from a local dealer.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
Consequently, they would pay more to have
their unit serviced because the customer could
only get their unit serviced by a stocking dealer
that would charge more per hour for repairs in
order to cover the large overhead associated
with stocking large inventory. By restricting the
options a customer has can only increase the
cost of both the unit and servicing the unit after
the sale.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
At Nexus, we sell Class C and Class B+ motor homes directly to
the retail customers, and we have set up a network of servicing
dealerships throughout the country that is more extensive than
any other dealership in the industry. The fact is RVers travel
throughout North America and relying on the local selling
dealership to handle the service needs is nearly impossible.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
Many times the RVer is thousands of miles away
from the selling dealer and must rely on mobile
service centers and “non rolling stock service
providers” to get them on the road. The current
Manufacturer-Dealership business model has failed
horribly with supplying customers with the service
support they need. Removing all the politics and
restrictions to making customers happy is the
foundation that Nexus RV is working toward.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
As for the selling of RVs directly to the retail customer, without the dealer network,
will save customers money. The buying experience when buying from a factory direct
cannot be matched by a dealership.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
The overwhelming advantages are easy to see.
First, retail customers are looking for as much
information on how their unit is built as possible.
In fact, many retail customers want to
understand each and every process and
component that goes into the building of the
unit.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
Secondly, when buying factory direct, the retail
customer has the ability to “menu customize” their
unit. Picking fabrics, outlet locations, paint colors and
important options makes the retail customer feel like
they had some input on their unit. Contrarily, buying
from a dealership, the retail customer is pushed hard
into buying the “green one” on their lot because the
dealership is trying to move the inventory as it has
been on the lot for up to a year or more. Enticing
customers to buy aged units with “rot lot” by lowering
the price is a recipe for a dissatisfied customer.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
Buying factory direct, the retail
customers gets to buy a unit with little
miles on the odometer and that has been
freshly built. The unit is truly new.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
As a factory direct company, we know everything
there is to know about our product and the reason
behind each design. When visiting a dealership, the
customer can only look at finished product and the
dealership personnel have little information on each
model because they represent many different
companies and they have too much to remember.
This lack of knowledge can cause many other
problems down the road.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
Finally, one of the most compelling reasons to buy factory
direct is the value customers get when eliminating the “middle
man.” At Nexus, we have measured the savings we have given
our customers.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
After a year in business, we have saved
our customers an average of $7,100
dollars. Imagine, a better buying
experience because of more information,
better service because of a national
service network, a better unit because it
is newer and it is built to the customers
specs and at a lower price.
http://www.nexusrv.com or call toll-free: 1.855.786.3987
Do not let anyone tell you
different, if you can get all
those benefits to buying from a
factory direct, you should do it!
http://www.nexusrv.com or call toll-free: 1.855.786.3987
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