Customer Development is great but…
You have to FIND customers TO develop them.
An introduction to Helpful MarketingTM by Kevin Dewalt
Your Biggest Entrepreneur Challenge
• Great idea?
• Great product?
• Money?
• Co-founder?
• Getting to a different market?
Nope.
Helpful Marketing
A strategy for winning customers by proving you help them solve problems.
(or in a game … satisfy needs)
Help them through…
Blogging … Speaking … Newsletters … Face-to-Face … 1-on-1 over Skype or Hangout … Webinars … Hangouts on Air … Drip email … ebooks … courses … workshops … organizing meetups … hackathons … office hours
It is about THEM
not our ideas or products …
… which is fortunate because our ideas are mostly wrong …
It is about THEM
not our ideas or products …
… which is fortunate because our ideas are mostly wrong …
… and our products are crap.
My “Dave” Target Persona
Dave is a 35-year-old American who lives in Wichita, Kansas. He is married, college educated, and has a daughter. Dave’s life dream is become an entrepreneur and sell web and mobile products online. He has a full-time job and is willing to work very hard to make his dream a reality. He has some technical skills but unfortunately doesn’t live near a startup hub - and thus he has a hard time connecting with entrepreneurs to get advice when he needs it.
Step 1: Create Your Target Persona
• Based on a REAL person
• 1 Target – or at most 2
• Don’t sweat details.
Now write … speak … look for … HELP … your target
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