Customer:Alliance Broadcasting Pvt. Ltd. (News7 Tamil)

Location:Chennai, India

Industry/Market: Media and Television

Requirements:• Impeccable visuals, HD resolution• Rich, dynamic and detailed imaging• Highflexibilityandefficiency• Ease in calibration and maintenance

Summary:Alliance Broadcasting Pvt. Ltd. recentlyinstalledoneofthelargestvideowallsforbroadcastbackdropsinIndiaforitsflagship24-hournewsprogram, News7 Tamil Television. TheChristieMicroTiles,workinginconcertwiththeChristieSpyderX20,deliversqualityvisuals,ease-of-useand maintenance in a relatively small footprint.

Products:•Christie MicroTiles• ChristieSpyderX20

Results:170ChristieMicroTilesdeployedinanarrayof34by5unitsgivesNews7the ability to dictate control over the length,widthandcurveoftheset.The set is no longer hindered by the cumbersomeandinflexiblesolutionspresent in other alternative displays.

Chennai-basedNews7TamilTelevisionisoneofthemost-watchedandrespectednewschannelsintheTamilspeakingcommunity.Knownfortheirin-depthcoverageofbothlocalandinternationalnewsaswellasthehighqualityofproduction,the24-hournewsprogramranksasoneofthetop–ifnotthetop–news channel in India.

TheavailabilityofcontentbroadcastedinhighdefinitionalongwiththeincreaseindemandforhigherqualitycontenthasledtoashiftinIndia’sinfotainmentscene. Fitting the broadcast studio with thelateststate-of-the-artequipmentforitsvideowallisanaturalnext-stepforNews7. However, the challenge lies in findingtheperfectbalanceinformandfunction.

Afterweeksspentexploringvariousdisplayoptionsincludingultra-narrowbezelLCDflatpanelsandrear-projectioncubes, the decision to deploy Christie® MicroTiles® was made when Senthil Velavan,HeadofOperationsatNews7,

chanced upon Falcon Technologies Pvt. Ltd.’sboothattheBroadcast&MediaTechnology2014tradeshowinChennai.

FalconTechnologies,Christie’spartnerinIndia,wasshowcasingChristie’svarious visual display solutions when Velavan saw the Christie MicroTiles showcase.“Thedecisionforthevideowall was made as soon as I saw the ChristieMicroTiles.Theflexibilityindeploying it, the resolution, clarity and brightnessofthedisplay,andtheeaseofmaintenancewerekey,”saidVelavan.

Theabilitytohot-swapparts,addedwiththerelativelysmallfootprintandautomaticcalibration, made the decision all the easier. “The Christie MicroTiles, used in tandemwiththeChristieSpyderX20videoprocessor, gave us complete control over thelength,widthandcurveofourset.Wearefreetoexerciseourcreativityandproduce content that would otherwise be restrictedbyinflexibleandcumbersomesolutions,”headded.

Christie MicroTiles and Christie Spyder X20 redefine how news bulletins are presented on News7 Tamil

News7 TamilCase Study

Corporate offices Worldwide offices

Christie Digital Systems USA, Inc. USA – Cypress ph: 714 236 8610 Christie Digital Systems Canada Inc. Canada – Kitchenerph: 519 744 8005

Australia ph: +61 (0) 7 3624 4888Brazil ph: +55 (11) 2548 4753China (Beijing) ph: +86 10 6561 0240China (Shanghai) ph: +86 21 6278 7708

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Independent sales consultant officesItaly ph: +39 (0) 2 9902 1161

For the most current specification information, please visit www.christiedigital.comCopyright 2014 Christie Digital Systems USA, Inc. All rights reserved. All brand names and product names are trademarks, registered trademarksor tradenames of their respective holders. Christie Digital Systems Canada Inc.’s management system is registered to ISO 9001 and ISO 14001.Performance specifications are typical. Due to constant research, specifications are subject to change without notice.Printed in Canada on recycled paper. Title of Case Study MMM YYPerformance specifications are typical. Due to constant research, specifications are subject to change without notice. App Story May 2015

2015

TheChristieSpyderX20isaversatilehardware-basedvideoprocessorwiththeflexibilityofavideomatrixswitcher.It converts and routes any signal to any destinationdeviceinaquickandseamlessmanner. The studio will also be able to blend,window,mixandscalealongwithkeyframeeffectsfordynamiccontentprogramming capabilities with the SpyderX20.

Tofullyunderstandtheneedsofthestudio,membersfromChristieIndia’stechnical support team and engineers fromFalconTechnologiesvisitedthestudioanumberoftimestoexplorehowto best integrate and deploy the Christie solution.

DespitethechallengeoftheimpendinglaunchofIndia’sfirst24-hourTamil-onlynews program nearly upon them, Falcon Technologies completed the installation, integration, testing, commissioning and traininginjusttendays.

“TheChristieMicroTilesandSpyderX20wereexcellent,andhavingChristieand

FalconTechnologies’impeccablesupportwas crucial in launching our programme within the set deadline. The products are innovative,flexibleandreliable,andwearekeentoexplorefurtheropportunitieswithChristie,”saidVelavan.

“Thisisoneofthelargestbroadcastvideowallsinthecountry,stretchingover45feetlong,”saidKaranSinghSawhney,Director,FalconTechnologies.“Ourengineersspentover16hoursadayworkingtoensurethetimelydeployment-oneofourfastesttodate.WearedelightedtoplayapivotalroleinpoweringNews7’scontentandareeagertoexplorefurtheropportunitiesinthebroadcastindustry,”he added.

LinYu,VicePresident,ChristieAsiaPacificsaid, “This installation is a true testament toourcutting-edgetechnologyandreflectshighconfidenceinChristie’sreliabilityandperformance.OnbehalfofChristie,IwouldliketocongratulatebothNews7 and Falcon Technologies on the successfulinstallationofthelargestvideowallinIndiaandwelookforwardfuturecollaborationstogether.”

Contact Christie Contactustodaytofindouthow yourorganizationcanbenefitfromChristiesolutions.

Christie MicroTiles

ChristieSpyderX20

Photo credits: News7 Tamil