NEWHAM KICKSTART INITIATIVEsupporting East London companies
through the use of ICT
NEWHAM KICKSTART INITIATIVEsupporting East London companies
through the use of ICT
EISCO 2005 Session B: ICT for BusinessCracow, 2nd June 2005
Martin Scarfe, London Borough of Newham
Peter Duschinsky, The Imaginist Company
London Borough of NewhamLondon Borough of Newham
250,000 population
High deprivation
High population turnover
Low skills base
NO big business
Significant local spend
250,000 population
High deprivation
High population turnover
Low skills base
NO big business
Significant local spend
NN
Newham Kickstart - BackgroundNewham Kickstart - Background
UK public sector moving to e-procurement Aggregating low-value spend fewer, larger suppliers Potentially disadvantaging local SME suppliers But also has responsibility for economic well-being of local
community
SME suppliers not e-ready 70% have access to internet but only 10% have e-commerce Broadband availability no longer a constraint Cost of e-commerce not a barrier Real problem is lack of time, skills, understanding
UK public sector moving to e-procurement Aggregating low-value spend fewer, larger suppliers Potentially disadvantaging local SME suppliers But also has responsibility for economic well-being of local
community
SME suppliers not e-ready 70% have access to internet but only 10% have e-commerce Broadband availability no longer a constraint Cost of e-commerce not a barrier Real problem is lack of time, skills, understanding
Newham Kickstart – Background (2)Newham Kickstart – Background (2)
London Borough of Newham Pioneer of e-procurement in local government
London Marketplace 2002 Recognised SME exclusion issue
National e-Procurement Project 2002-2004 One of 22 national projects to achieve e-government
efficiency and cost savings
Imaginist Led work for NePP on local government supplier adoption
and economic development Developed KickStart model with Bristol Council
and @UK PLC
London Borough of Newham Pioneer of e-procurement in local government
London Marketplace 2002 Recognised SME exclusion issue
National e-Procurement Project 2002-2004 One of 22 national projects to achieve e-government
efficiency and cost savings
Imaginist Led work for NePP on local government supplier adoption
and economic development Developed KickStart model with Bristol Council
and @UK PLC
Newham KickStart Newham KickStart
An Neighbourhood Renewal Funded scheme launched in 2003, started work in 2004 to encourage local SMEs to trade online
Brings together local government with training and support organisations in a joined-up initiative
It works because: Government as CUSTOMER is telling them to do it (not
government as supporter) Its cheap and easy Companies are supported from start to finish It means more business from ALL their customers
An Neighbourhood Renewal Funded scheme launched in 2003, started work in 2004 to encourage local SMEs to trade online
Brings together local government with training and support organisations in a joined-up initiative
It works because: Government as CUSTOMER is telling them to do it (not
government as supporter) Its cheap and easy Companies are supported from start to finish It means more business from ALL their customers
Newham Kickstart - Project AimsNewham Kickstart - Project Aims
To increase the number of local businesses using modern e-trading methods
To increase the number and percentage of Newham-based suppliers trading with Newham-based public sector agencies
To promote local awareness of the benefits of the types of e-trading available to them and their customers
To increase the number of local businesses using modern e-trading methods
To increase the number and percentage of Newham-based suppliers trading with Newham-based public sector agencies
To promote local awareness of the benefits of the types of e-trading available to them and their customers
Partners in the ProjectPartners in the Project
Newham Council (project sponsor)
Kickstart Project Team
Newham College of Further Education and Ufi/learndirect
Newham Chamber of Commerce
Sunflower Resources
@UKPLC
Newham Council (project sponsor)
Kickstart Project Team
Newham College of Further Education and Ufi/learndirect
Newham Chamber of Commerce
Sunflower Resources
@UKPLC
How does it work?How does it work?
A Kickstart team is created within the council to contact local companies
A needs analysis is carried out to establish their ability to bring in new processes
The companies are invited to monthly workshops at local College to set up own e-commerce sites - there and then!
e-Commerce website, technical support provided by @UK PLC
Business change support and training, subsidised Broadband, PCs etc by Ufi/learndirect
A Kickstart team is created within the council to contact local companies
A needs analysis is carried out to establish their ability to bring in new processes
The companies are invited to monthly workshops at local College to set up own e-commerce sites - there and then!
e-Commerce website, technical support provided by @UK PLC
Business change support and training, subsidised Broadband, PCs etc by Ufi/learndirect
The Portal: eastlondononline.co.uk The Portal: eastlondononline.co.uk
Why East London Online? Business is no respecter of Council boundaries and
the new technology is making this even more the case
Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs
Why East London Online? Business is no respecter of Council boundaries and
the new technology is making this even more the case
Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs
Setting up a catalogue online is easySetting up a catalogue online is easy
A basic catalogue entry,displaying product details,codes and prices.
A basic catalogue entry,displaying product details,codes and prices.
If you offer a service thethe listing shows the buyera ‘request info’ buttonrather than ‘order’
If you offer a service thethe listing shows the buyera ‘request info’ buttonrather than ‘order’
…or an online service offer…or an online service offer
The Purchaser’s order processThe Purchaser’s order process
• Order is created
• checks your catalogue entry
• gains authorisation
• returns approved order
• Enters details into accountspackage if required
• Order is created
• checks your catalogue entry
• gains authorisation
• returns approved order
• Enters details into accountspackage if required
Order or quote notification by email Order or quote notification by email
Full details of your orders/quotes are sent to you via e-mail.
Full details of your orders/quotes are sent to you via e-mail.
A product listing pageA product listing page
This is where your product or service range is listed, along with a short description of each product.
This is where your product or service range is listed, along with a short description of each product.
E-Commerce optionsE-Commerce options
You can choose how you receive orders and what methods of payment you accept (e.g. online banking).
You can choose how you receive orders and what methods of payment you accept (e.g. online banking).
The Purchaser’s order processThe Purchaser’s order process
• Order is created
• checks your catalogue entry
• gains authorisation
• returns approved order
• Enters details into accountspackage if required
• Order is created
• checks your catalogue entry
• gains authorisation
• returns approved order
• Enters details into accountspackage if required
Order or quote notification by email Order or quote notification by email
Full details of your orders/quotes are sent to you via e-mail.
Full details of your orders/quotes are sent to you via e-mail.
Payment by credit card / accountPayment by credit card / account
If you have online banking, transactions will occur as soon as orders are placed.
If you have online banking, transactions will occur as soon as orders are placed.
Statistics to help manage salesStatistics to help manage sales
Graphs of sales per month allow you to quickly spot trends
Graphs of sales per month allow you to quickly spot trends
Keep track of ordersKeep track of orders
Information such as total number of customers and total number of transactions is instantly available
Information such as total number of customers and total number of transactions is instantly available
Developing new businessDeveloping new business
• GOOGLE SEARCH
• East London Online
• @Schools
• @Devon
• @Health
• @Dorset
• @Music
• Over 80 more authorities in negotiationwith @UK PLC at present
• GOOGLE SEARCH
• East London Online
• @Schools
• @Devon
• @Health
• @Dorset
• @Music
• Over 80 more authorities in negotiationwith @UK PLC at present
Your company
What does it cost?What does it cost?
• Alpha 1 ecommerced product €30 p/a *
• 5Live 25 ecommerced products €60 p/a
• 200e 200 page ecommerced catalogue €160 p/a
• 2000e 2000 page ecommerced catalogue €320 p/a
* Free to first 100 companies
• Alpha 1 ecommerced product €30 p/a *
• 5Live 25 ecommerced products €60 p/a
• 200e 200 page ecommerced catalogue €160 p/a
• 2000e 2000 page ecommerced catalogue €320 p/a
* Free to first 100 companies
KickStart - Where are we now?KickStart - Where are we now?
The project has fulfilled its objectives:
• It has succeeded in bringing together key partners in a joined-up approach to tackling SME e-enablement in Newham
• 400 SMEs of the SMEs contacted have expressed interest in joining the scheme
• Over 40 have attended workshops
• 20 now have an e-commerce website and are starting to trade online
The project has fulfilled its objectives:
• It has succeeded in bringing together key partners in a joined-up approach to tackling SME e-enablement in Newham
• 400 SMEs of the SMEs contacted have expressed interest in joining the scheme
• Over 40 have attended workshops
• 20 now have an e-commerce website and are starting to trade online
What next?What next?
It is expected that over 200 local SMEs will have been helped to adopt e-commerce by March 2006
Workshops are being increased to 2 per month to cater for the demand being generated
A shared supplier analysis is being carried out by at least 17 London public sector organisations which will identify SME suppliers at risk
It is hoped that all will participate in the extended scheme in 2006
It is expected that over 200 local SMEs will have been helped to adopt e-commerce by March 2006
Workshops are being increased to 2 per month to cater for the demand being generated
A shared supplier analysis is being carried out by at least 17 London public sector organisations which will identify SME suppliers at risk
It is hoped that all will participate in the extended scheme in 2006
Thank you
You can find this presentation and other related materials
on our website:
www.imaginist.co.uk
And do visit the portal:
www.eastlondononline.co.uk
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