New Models for Institutionalizing Innovation at Colgate-Palmolive
Mack Institute, 20 November 2015
Innovation Success = External Collaboration
Consumer Innovation Centres
New YorkKansas
Mexico City
Paris
Rome
Basel
Moscow
Istanbul
Mumbai
Guangzhou
Bangkok
Global R&D Centres
New JerseyKansas
Mexico City
Basel
Mumbai
Guangzhou
Sao Paulo
Truly global supply chain
Existing Innovation
Teams
Focus on Core & Incremental Innovation
Core Innovation
Changes to increase consumer’s perception of value
Incremental Innovation
Extension of Protex brand, targeting male consumers
Strategic Innovation
& Technology
Alliances“SITA”
Focus on Breakthrough
Innovation
Existing Innovation
Teams
Focus on Core & Incremental Innovation
Breakthrough Innovation
Solutions consumers believe solve an unmet need or deliver a radical improvement versus current
offers.
Expand the market and rapidly capture a dominant market share.
Our Team
Experience
+Networks
+ Open Mind, Enthusiasm to Explore
Chemists
MicrobiologistsBusiness
Development
Marketing
Packaging & Delivery Systems
Legal / IP
Consumer Insights
Explore
Incubate
Develop Commercialise
Focus Area
Our (unofficial) Motto
We’ll do anything,but only if no one else can do it
Corporate and Category Strategies
Innovation Grids
Emerging opportunities,
consumer unarticulated
need
Consumer articulated
need, solution unknown
Core & Incremental Innovation
Breakthrough Innovation
Technical Feasibility
Business Viability
Unmet Consumer Need
Proof of Principle
Strategic Partnerships & Technology Alliances
Academic Scouting
Technology Incubation
Strategic Suppliers
Technology Scouting
Academic Scouting
• Access to core expertise / key thought leaders and early technology
• Inspired by how they innovate
• Specific project collaborations
Technology Scouting
• Identify and assess technology opportunities for business consideration and action
Technology Incubation
• Nurture for Colgate applications
• Common characteristics:– Private entrepreneur or small to mid-sized corporations
with core expertise– Under-funded in R&D; limited scale– Delicate intellectual property ownership negotiations
Strategic Suppliers
• Transparent and deeper relationship with limited number of core suppliers to mine technology portfolio and align on big prizes
• Competitive process/technology advantages in our fields of interest• Intellectual property
alignment, shared values and risk tolerance, similar long term growth objectives
Building Organisational Capability
• Methods and Processes to build superior solutions
Building Organisational Capability
• Expand Thinking
Strategic Innovation & Technology Alliances- SITA -
Keys to success:• Defined purpose• Broad range of expertise• Internal partnerships• Diverse range of projects / programs
New Models for Institutionalizing Innovation at Colgate-Palmolive
Mack Institute, 20 November 2015
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