New Media Drivers License:Final Presentation COMPANY – PEPSI ERIC ISKOLS
Overview of Pepsi
A worldwide leader in the soft drink industry Currently sold in over 200 countries Brand valued at $19 million dollars 29th most valuable brand in the world according to Forbes
Pepsi’s current media presence
Strong Social Media Presence Currently uses platforms such as Facebook, Twitter, Instagram,
and YouTube
Big Idea
Snapchat campaign focused around Pepsi sponsored events Could be done through
A Pepsi Snapchat filter An event being featured under the live section on Snapchat Various Pepsi events being displayed in the discover section of
Snapchat
Target Audience
All genders All races Ages 18 – 25
Why Use Snapchat?
Started in 2011 Is now the 3rd most used social media network 70% of college students use Snapchat at least once a day More than 8 billion people use Snapchat everyday
Metrics
Snapchat allows advertising companies to track how many people have viewed their live event feed
Snapchat uses a “industry-leading measurement partner” to track the success a given advertiser’s campaign
Budget
Snapchat charges anywhere from $750,00 - $100,000 per advertisement
Due to the high price, advertising through snapchat would only be cost efficient if it is done leading up to and through a given event
Goals of campaign
To promote future events through Snapchat
More effective event promotion Increase in market share To increase the return on
investment for sponsoring large events
Summary
To add Snapchat to the list of social media platforms Pepsi utilizes Use the benefits of Snapchat to run more effective event
promotion campaigns
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