The Networked Nonprofit
Moving from “Fortress” to “Transparent”
• What’s a Networked Nonprofit?• Why does it matter?• What does it look like?• How do we lead to get there?
And… what do you what to know?
Agenda
The Networked Nonprofit
Fortress
Transactional
Transparent
Group Action Just Got Easier
Clay Shirky
Shift of Power
Open SourceOpen Source
• Linux, Mozilla, Wikipedia, Drupal
• Collaboration, everybody wins
• More efficient, effective
• Let go of fear, more creativity
What’s Different?
• Calculation of cost and benefit• Be nimble, evolve constantly• What is a brand?• Allocation of time, resources and skills• “Do what you do best, and network the rest”
Observations on the impact for your work? How are you adapting?
What’s Different?
Org + Internet ≠ Success
Some organizations are born this way, And some need to evolve to get there…
Nodes, Influencers, Free AgentsNodes, Influencers, Free Agents
Listening
• Find the conversations you’re interested in; (#JED21)
• Identify key leaders, influencers, nodes and listen to their content and recommendations.
Red Cross
A Person, Not Just A Brand
Reach & Affinity
Opportunities to Support
Start By Giving, Not Asking
Start By Giving, Not Asking
• Who are your nodes and influencers?• How do you know?• How can you strengthen a relationship
with them?
Chevruta
Think Differently
Costs &Benefits,
Risks & Rewards,Staffing &
Policies
• Cost of trying things is approaching zero.• Risks of missed opportunity, or taking too
long to adapt are high.
"We spend more time figuring out whether something is a good idea than we would have just trying it.” - Shirky
“Fail informatively - Fail like crazy”
ACTION-ORIENTED AND PARTICIPATORY
Photo uploads
Facebook Tool
30,000 + participants
$500K raised
Chron of Phil article:
bit.ly/crYfjz
Keep Your Eyes on the Prize
What is VIRAL?What is SUCCESS?Use the P.O.S.T. plan
Trust Through Transparency
Work Differently
You want me to tweet too?
Re-examine Assumptions
Revisit Job Descriptions
STREAMLINE
Collaboration = Better & Faster
50,000Members
90 Chapters
140,000 volunteer hours
Less than 20 FTE staff
Open Leadership
• Align job descriptions new evolving ways of working
• Hire, support and train the right people
• Create a culture that supports openness
• Remove barriers to being open
• Encourage risk taking, reflection, learning
• Celebrate passion and learning
BE PATIENT, BUT START NOW!CHEVRUTA: 3 ACTION STEPS FOR YOU
Fortress to Transparent