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Marketing MBA Internship

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Agenda

Overview of the Program

Who are we looking for

Recruiting Process Overview

2014 Fall Recruiting Schedule

What can you do to help your students?Questions

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Program Overview

• 12-week summer program

• Relocation and housing assistance is available

• Full-time positions are offered based on performance

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Program Overview

Interns participate in three major projects as well as training, intern events and receive

performance feedback along the way

Creative Strategic Analytical

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Previous Intern Projects

Work with creative agencies to develop creative elements to support the recommended plan for enhancing brand loyalty,

Analytical

Analysis of past Litter promotions, especially digital promotions / coupons, and their impact on the business (sales, brand health metrics, repeat purchase, etc).

Develop a strategy to enhance loyalty and repeat purchase with our consumer segment. The plan should include activities that Tidy Cats can execute beginning in 2014 .

Strategic

Creative

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Previous Intern Projects

Work with the appropriate agency to develop a minimum of 2 sample pieces of creative that bring your portfolio strategy to life. As part of the final presentation share the creative direction that brought the creative to life.

Analyze loyalty within the dog snacks category leveraging Nielsen, Millward Brown, and any other applicable data to identify loyalty dynamics and drivers for the category and their implications on NPPC and its key competitors. Identify key learnings and opportunities for the NPPC snacks portfolio.

Analytical

Building on the findings of your analytical project, build a case for and recommend a portfolio strategy for NPPC that maximizes the effectiveness of its marketing spend. Strategy should include the following:

• Learnings from analytical project• Mentor brand examples and best practices• Sample marketing plan

Strategic

Creative

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MARKETING INTERNSHIPS Who We Are

Looking For:

First-year, full-time MBA students

Concentration in Marketing/Brand

Management

Available to complete a 12-week internship during the summer in St. Louis, MO

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Evaluation for Full-Time Offers

• Multiple touch points throughout the internship with supervisors

• Weighted ratings to determine FT offers

360 Evaluations

Supervisor

Brand Team

Key Contact

Presentation

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2014 Fall Recruiting Schedule

Post Summer 2015 Internships:• August 12, 2014

Face-to-Face Interviews:• October 26 – November 10

VIPurina Day:• Students receiving offers will be invited to visit our

Headquarters and meet with Leadership on either November 21 or December 5

Acceptance Deadlines:• January 3, 2015

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Quotes from Current Interns

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What can you do to help your students?

Prepare them for behavior based interviews

o So Bo O

Help us spread the word!• E-mail • Social media• Include department leaders

Quality Résumés

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Questions?