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Nestle IndiaPackaging
&
Unitisation
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Key Objectives
To have an idea about Nestle India.
To know about its market segmentsand popular products.
To understand the company’spackaging principles.
To recognize the unitisation plans of the company within India.
To explore the unitisation outcome.
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IntroductionNestle Global is the world’s largest food and nutritioncompany.
Founded in 1867 by Henri Nestle in Vevey, Switzerland.
However, Nestlé India is a subsidiary of Nestle S.A. of
Switzerland found on 28th March, 1959 in New Delhi. It’s a vibrant company with 7 factories and numerous
co-packers.
Acknowledged amongst India's 'Most RespectedCompanies' and amongst the 'Top Wealth Creators of India'.
Nestlé’s relationship with India dates back to 1912,when it began trading as The Nestlé Anglo-SwissCondensed Milk Company (Export) Limited, importing
and selling finished products in the Indian market.
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Logo of Nestle
Good Food. Good For LifeOld Logo until the1970s
New Logo till date
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Market SegmentsDairy milk products &
nutritionBeverages
Prepared dishes & cookingaids
Chocolate & confectionary
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Some Popular Products
NescafeMaggi
Milkybar
Milo
Kit kat
Bar One
Milkmaid
Nestea
Munch
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PackagingPackaging reduces waste by protectingfood products during transportation andstorage, in the retail environment and at
home.It saves more than it costs, in both
financial and environmental terms.
Its essential for food safety and freshness.It provides consumers with nutritional
information and portion guidance at thepoint of purchase.
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Nestle India - Packaging
Nestlé has adopted an integrated approach topackaging in its continuous improvement policy.
Four R Approach:-
q Reducing the weight and volume of packagingmaterials.
q Leading in the development and use of packaging
materials made from sustainably managedRenewable resources.
q Aligning with and supporting initiatives to Recycleor Recover energy from used packaging.
q Using Recycled materials wherever it makes
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Nestle - Packaging
Nestles adopts systematic use of PIQET(Packaging Impact Quick Evaluation Tool) toevaluate the environmental profile of packaging being considered in any
development.Continued reductions in packaging material
and saved 70,828 tonnes of packagingmaterial by weight.
In 2009, Nestle became the first majorconfectionery company in the country toreplace non-recyclable plastic with recyclablecardboard packaging in its 20 million Easter
eggs.
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Nestle - Unitisation
Nestle India Limited initiated its workings inIndia with the Moga Unit in Punjab in 1961.
Then opened the Choladi Unit in Tamil Nadu.
The Moga Unit deals with the propermanagement of dairy products.
The Choladi Unit deals with the tea industry.
Nestle India Limited owns
Ø Nanjangud unit in Karnataka
Ø Samalkha unit in Haryana
Ø Ponda & Bicholim units in Goa
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Nestle - Unitisation
Started with 511 kgs of milk onthe 1st day of collection (15thNov, 1961).
Today, Nestle produces over1,100,000 kgs of milk per dayduring the peak season inPunjab & Haryana alone.
Nestle India milk production is
spread across:-
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Future Prospects
Robust prospects but highvaluations.
It shows stellar performancedespite the raw material pressureand heavy intensifying competitionin instant noodles business in theyear 2011.
Nestle is one of the best playerson the healthy growth potential inthe Indian food- rocessin sector.
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