National Ad Solutions
Intercept & Announce – Smartphone Interstitial
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Takeover mobile screens and create a big splash for your model
Business Rules – Smartphone Interstitial
Platform: Mobile
Advertiser: Tier 1
Pages: Run of Segment
Targeting: Segment targeted
Duration: Monthly
Ad Type: Standard, Non-exclusive: less than 100% of available
impressions
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: 320x416
Lead Time: 10 Business Days
Notes:
All in the Right Context – Homepage Rotating Content Module
Initiate awareness to your model/model line-up and spark consideration
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Desktop, Tablet
Advertiser: National
Pages: Homepage
Targeting: n/a
Duration: Half-month, 1st-15
th or 16
th to month-end
Ad Type: Custom display. Sponsorship, Exclusive: 100% of
impressions.
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: Custom
Lead Time: 4 weeks
Notes:
Native Style Integration - Smartphone Homepage Editorial Sponsorship
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Mobile
Advertiser: National
Pages: Smartphone Homepage
Targeting: n/a
Duration: 1 week minimum
Ad Type: Non-exclusive
Geography: National
Ad Serving: Site served, agency tracking tags optional
Size: 316x320
Lead Time: 10 Business Days
Notes: • Second unit in the Editorial Accordion
• Only Accordion that’s expanded
• Native Ad/Integrated
• Site Served HTML template
Options:
Bring It Home – Home Page Showroom & Showroom XL
Connect via KBB.com’s credible content style on our highest traffic page Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 1
Pages: Home page
Targeting: n/a
Duration: 1 week (Wed-Tue)
Ad Type: Sponsorship: 100% impressions
Geography: National
Ad Serving: 3rd-Party
Size: HOME PAGE SHOWROOM: 940x320, KBB.com-
produced Agency-supplied vehicle image
and copy
HOME PAGE SHOWROOM XL: 940x393,
KBB.com-produced Agency-supplied vehicle
image and copy
Lead Time: 10 business days
Notes: • each advertiser rotates position within
module • Home Page Showroom XL: able to use full
ad canvas (no header) and could display an OEM branded ad
Options:
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Prime Influence - Shopper Consideration Package Platform: Desktop, Tablet, Mobile (all intent)
Advertiser: National
Pages: By segment (Desktop/Tablet): editorial; segment; new & owners model. By segment (Mobile): all intents.
Targeting: Segments: • Entry Luxury Cars • Luxury Cars (midsize & high-end) • Luxury SUV/CUV • Small Cars (subcompact, compact sedans, hatchbacks, wagons,
coupes & convertibles) • Mid to Full-Size Cars (sedans, hatchbacks, wagons, coupes &
convertibles) • Small SUV/CUV
• Mid to Full-Size SUV/CUV/Minivan/Van • Pickup • Hybrid/Electric/Diesel • New Car News
Duration: 1 month (Standard IAB), 3 month (STM)
Ad Type: Standard/non-exclusive; ad serving tracks against booked goal
Geography: National, Regional
Ad Serving: Third Party
Size: IAB: 728x90, 300x250 & 300x50 KBB Produced: 300x100 desktop Spotlight template; 472x250 desktop & 300x250 mobile STM template
Lead Time: 5 Business Days; 10 business days STM
Notes: • Mobile segment remains across all intents whereas desktop NC and Owners intents
Options: • Option to pass model key values when known • Option to package mobile STM with MMA
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Leverage KBB.com Style – Section Spotlights
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Spark consideration with KBB.com’s credible content style
Spotlights: Shoppers
Home Spotlights: Car Values Home Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 1
Pages: Shoppers Homepage (new car intent)
and/or Car Values Homepage
Targeting: n/a
Duration: 1 month
Ad Type: Sponsorship: exclusive, 100% of impressions
Geography: National
Ad Serving: Third Party
Size: 300x100, KBB.com-produced Agency-
supplied vehicle image and copy
Lead Time: 10 business days
Notes:
Options:
A Gateway to Awareness – Smartphone Home Takeover
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Connect with auto shoppers as they land on KBB.com Mobile
Business Rules – Smartphone Home Takeover
Platform: Mobile
Advertiser: Tier 1
Pages: Homepage
Targeting: n/a
Duration: Monthly
Ad Type: Standard, Non-exclusive: less than 100% of available
impressions
Geography: National
Ad Serving: Third Party; Site-served, agency tracking tags optional
Size: 300x250, 300x50
Lead Time: 10 Business Days
Notes: Ad Size: Standard: 300 x 50 MMA, Rich Media: Initial
State: 300x50 MMA, User initiated expand: 300x250
Break Out of the Box – Featured Content Tab UF
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Catch shoppers’ attention throughout their shopping experience with
the right placement
Business Rules – Featured Content Tab Upper Funnel
Platform: Desktop
Advertiser: Tier 1, Tier 2
Pages: Across Awareness Pages* – Excludes Home Page
*Awareness pages:
Shoppers SLP (New Car Intent), Shoppers SLP (Used Car
& CPO Intents), Owners SLP, CV SLP, UC Segment
Targeting: n/a
Duration: Monthly
Ad Type: Standard, Non-exclusive: less than 100% of available
impressions
Geography: National
Ad Serving: Third Party
Size: 120x240
Lead Time: 10 Business Days
Notes: Shared inventory. T1 and T2 have the same priority.
Break Out of the Box – Featured Content Tab LF
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Catch shoppers’ attention throughout their shopping experience with
the right placement
Business Rules – Featured Content Tab Lower Funnel
Platform: Desktop
Advertiser: Tier 1, Tier 2
Pages: Make targeted pages, Model vehicle detail pages
(VDPs), segment pages
Targeting: n/a
Duration: Monthly
Ad Type: Standard, Non-exclusive: less than 100% of available
impressions
Geography: National
Ad Serving: Third Party
Size: 120x240
Lead Time: 10 Business Days
Notes: Shared inventory. T1 and T2 have the same priority.
Multiply Your Impact – KBB.com BT, includes Smartphone BT
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Find, target & retarget the most relevant shoppers on KBB.com
Business Rules
Platform: Desktop, Tablet, Mobile
Advertiser: Tier 1, Tier 2, Auto-Related, Motorcycle
Pages: Target to users on KBB.com who fall into
purchased segments based on their on-site behavior
Targeting: n/a
Duration: 1 month
Ad Type: Standard • non-exclusive: less than 100% of
available impressions; ad serving tracks against booked impression goal
Geography: National or DMA
Ad Serving: Third Party
Size: 728x90, 300x250, &/or 300x50
Lead Time: 5 business days
Notes: DMA is a registered trademark of Nielsen Media Research
Options:
Capture Consideration – Mobile Compare & Consider
Influence undecided shoppers by reinforcing your new model’s advantages
© 2013-2016 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Mobile
Advertiser: Tier 1
Pages: Run of Mobile
Targeting: Not available
Duration: Quarterly
Ad Type: • Entry point unit: Standard. (Non-
exclusive: less than 100% of available
impressions; ad serving tracks against
booked impression goal)
• Custom Compare LP ad unit: Exclusive
(100% of impressions purchased)
Geography: National
Ad Serving: Entry point ad unit • Site-served
Custom Compare landing page w/ MMA
ad unit • Site-served, agency tracking tags
optional, or • Third party
Size: Entry point: 300 x 50 MMA
Compare & Consider LP ad unit: 300 x 50
MMA
Lead Time: 15 business days
Convert Consideration – Shopping Tools Module Move shoppers researching your vehicle to take the next step
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 1
Pages: • New Car model detail pages, excluding vehicle
Cars for Sale inventory listings • Owners model detail pages
Targeting: n/a
Duration: 3 month minimum
Ad Type: Retention • exclusive: if 100% of impressions purchased • non-exclusive: less than 100% of available
impressions; ad serving tracks against booked impression goal
Conquest • non-exclusive: less than 100% of available
impressions; ad serving tracks against booked impression goal
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: custom 472x250, KBB-produced
Lead Time: 10 business days; creative revisions 1x/qtr
Notes: Conquest: available if retention is not purchased in full; block list applies (conquest buys need to be free of block list)
Convert Consideration – Smartphone Consideration Module Move shoppers researching your vehicle to take the next step
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Mobile
Advertiser: Tier 1
Pages: New Car/Owners/Used Car Segment Shoppers – available pages when sub-category is known
Targeting: Entry Luxury Cars Hybrid/Electric/Diesel Luxury SUV/CUV Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible) Mid to Full-size SUV/CUV/Minivan/Van Small Cars (Class includes subcompact and
compact. Segments include sedan, hatchback, wagon, coupe and convertible.) Small SUV/CUV Truck Van/Minivan
Duration: 3 month minimum
Ad Type: non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal
Geography: National, Regional
Ad Serving: Site-served, agency tracking tags optional
Size: custom 300x250, KBB-produced
Lead Time: 10 business days; creative revisions 1x/qtr
Notes:
Step up to a new model – Trade-In Evaluator Maximize relevancy with personalized calculation that drives action
15| CONCEPT
Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 1
Pages: Owners Vehicle Detail Page (VDP)
Targeting: N/A
Duration: 90 Day Minimum
Ad Type: Exclusive: 100% of impressions purchased
Geography: National
Ad Serving: Path: 3rd
Party, Hub: site-served
Size: Path pages: 300x250 Hub pricing pages: 300x330 or 300x600 (Tier 1 only)
Lead Time: 15 business days
Notes:
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Influence & Inform – Make-level Shoppers Reach Target auto shoppers during their vehicle research and assessment process
Business Rules
Platform: Desktop, Tablet, Mobile
Advertiser: Tier 1
Pages: Make/Model path & hub pages – Segment pages
Targeting: Entry Luxury Cars
Hybrid/Electric/Diesel
Luxury cars (Midsize and high-end)
Luxury SUV/CUV
Mid to Full-Size Cars (Segments include sedan, hatchback, wagon,
coupe and convertible)
Mid to Full-size SUV/CUV/Minivan/Van
NC News
Small Cars (Class includes subcompact and compact. Segments
include sedan, hatchback, wagon, coupe and convertible.)
Small SUV/CUV
Van/Minivan
Duration: 1 month
Ad Type: Standard: less than 100% of available impressions; ad serving tracks
against booked impression goal
Geography: National
Ad Serving: Third Party
Size: 728x90 &/or 300x250
Lead Time: 5 business days
Notes:
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Percolate to the Top of Minds – Thought Bubble Break through clutter with exclusive, original search integration
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: • Desktop, Tablet • Shoppers Home (new car intent) not available on Tablet
Advertiser: Tier 1
Pages: Only one segment/page can run at a time: • Home Page • Shoppers Home Page & Car Values Home Page (bundle) • Used Car Home Page • Cars for Sale search entry page
Targeting: Segments available to purchase:
Home page, Shoppers Home Page (new car intent) & car values home page, Shoppers Home Page (used car & CPO intents): • Sedans, SUVs, Pickups, Coupe, Hatchback, Convertible,
Van/Minivan, Wagon, Crossover, Hybrid, Electric, Luxury
Cars for Sale: • Sedans, SUVs, Pickups, Coupe, Hatchback, Convertible,
Van/Minivan, Wagon
Duration: • Home page, shoppers home page (new car intent) & car values home page, Shoppers Home Page (used car & CPO intents), Cars for Sale: 1 month
Ad Type: Sponsorship
Geography: National
Ad Serving: Site-served
Ad Size: 65x30 collapsed, 330x195 expanded (sizing applies to all units)
Lead Time: 10 business days
Animate and Demonstrate – Pre-Roll Video by Segment, by Run of
Grows awareness and triggers consideration for your brand among
quality, in-market audiences
18|
Business Rules
Platform: Desktop, Tablet, Mobile, Cross-devices
Advertiser: Tier 1
Pages: Video by Segment: make/model known Video by Run of: all available pages, excludes homepage
Targeting: N/A
Duration: 3 Month Minimum
Ad Type: Standard, Non-exclusive: less than 100% of available impressions
Geography: National
Ad Serving: Path: Third Party, Hub: site-served
Size: 16:9 aspect ratio, 15-30 secs, MP4 preferred
Lead Time: 10 business days
Notes:
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
High Traffic, High Awareness – Section Sponsorships
Own prominent, high-traffic task entry-points driving awareness
Business Rules – Shoppers Home Sponsorship
Platform: • Shoppers Homepage: Desktop (new car intent),
Desktop & Tablet (used car & CPO intents) • Owners Homepage: Desktop, Tablet
Advertiser: Tier 1
Pages: Shoppers Homepage, Owners Homepage, Car
Values Homepage
Targeting: n/a
Duration: • Shoppers Homepage, Owners Homepage: Half-
month, 1st-15th or 16th to month-end • Car Values Homepage: 1 Month
Ad Type: Sponsorship: 100% impressions
Geography: National
Ad Serving: Third Party
Size: 728x90 &/or 300x250
Lead Time: 5 business days
Notes:
Options:
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Drive Consideration – CPO Listings Module
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Desktop, Tablet, Mobile, cross-devices
Advertiser: Tier 1
Pages: Desktop/Tablet: Used car path pages
Mobile: All pages where segment is known
Targeting: Model
Duration: 1 Month
Ad Type: Custom display
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: Desktop/Tablet/Mobile: 300x250
Desktop/Tablet: 540x250
Lead Time: 10 business days
Flexible & Efficient – Run of Site
Boost awareness and efficiency when you need it
Run of Site Business Rules – Run of Site
Platform: Desktop & Tablet
Advertiser: Tier 1, Tier 2, Auto-Related
Pages: • Run of Site: all available pages • Run of New Car: available new car section pages • Run of Used Car: available used car section pages • Run of Segment: available segment pages • Run of Make: available make targeted pages
Targeting: • All Cars (includes Sedan, Coupe, Convertible, Hatchback, Wagon)
• Crossover • Hybrid/Electric • Luxury • Pickup • SUV • Van/Minivan
Duration: 1 month
Ad Type: Standard; non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal
Geography: National or DMA
Ad Serving: Third Party
Size: 728x90 &/or 300x250
Lead Time: 5 business days
Notes: • DMA is a registered trademark of Nielsen Media Research
• Broad range messaging exposure
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Flexible & Efficient – Run of Español
Boost awareness and efficiency when you need it
Run of Español Business Rules – Run of Español
Platform: Desktop, Tablet
Advertiser: Tier 1, Tier 2, Auto-Related
Pages: Español used car pricing section
Targeting: n/a
Duration: 1 month
Ad Type: Standard - non-exclusive: less than 100% of available
impressions; ad serving tracks against booked
impression goal
Geography: National or DMA
Ad Serving: Third Party
Size: 728x90 &/or 300x250 – note: the Español entry page
doesn’t have a 728x90, but the interior Español
pages do
Lead Time: 5 business days
Notes: DMA is a registered trademark of Nielsen Media
Research
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Flexible & Efficient – Run of Mobile Site
Boost awareness and efficiency when you need it
Business Rules – Run of Mobile
Platform: Mobile
Advertiser: Tier 1, Tier 2
Pages: Mobile Web, iPhone/Android Apps • Available for all available mobile pages
Targeting: n/a
Duration: 1 month
Ad Type: Standard • non-exclusive: less than 100% of available
impressions; ad serving tracks against booked impression goal
Geography: National or DMA
Ad Serving: Third Party
Size: 300x50
Lead Time: 10 business days
Notes: • Single platform buys not available • DMA is a registered trademark of Nielsen
Media Research • MMA sizes serve based on device type
Options: • run of mobile is available nationally or by DMA – note: Mobile Awareness is a national buy only
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Flexible & Efficient – Run of Mobile Sub-segment
Boost targeted awareness and efficiency when you need it Business Rules – Run of Mobile Sub-segment
Platform: Mobile
Advertiser: Tier 1, Tier 2
Pages: Mobile Web, iPhone/Android Apps - Available for all available targeted mobile pages
Targeting: Entry Luxury Cars Luxury cars (Midsize and high-end) Luxury SUV/CUV Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.) Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible) Small SUV/CUV Mid to Full-size SUV/CUV/Minivan/Van Pickup Hybrid/Electric/Diesel NC News
Duration: 1 month
Ad Type: Standard • non-exclusive: less than 100% of available impressions; ad serving
tracks against booked impression goal
Geography: National
Ad Serving: Third Party
Size: 300x50
Lead Time: 10 business days
Notes: • Single platform buys not available • MMA sizes serve based on device type
Options: Optional to bundle with desktop/tablet advertising
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Flexible & Efficient – Mobile Awareness
Boost awareness and efficiency when you need it
Business Rules – Mobile Awareness
Platform: Mobile
Advertiser: Tier 1, Tier 2, Auto-Related
Pages: Mobile Web, iPhone/Android Apps • All pages where make/model intent in unknown, includes
home screen and menu trigger
Targeting: n/a
Duration: 1 month
Ad Type: Standard - non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal
Geography: National
Ad Serving: Third Party
Size: 300x50
Lead Time: 10 business days
Notes: • Single platform buys not available • MMA sizes serve based on device type
Options: • This is a national buy only – note: run of mobile is available nationally or by DMA
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Flexible & Efficient – Smartphone Conquest
Boost targeted awareness and efficiency when you need it
Business Rules – Smartphone Conquest
Platform: Mobile
Advertiser: Tier 1, Tier 2, Auto-Related
Pages: Mobile Web, iPhone/Android Apps • All pages where make/model intent in unknown,
includes home screen and menu trigger
Targeting: n/a
Duration: 1 month
Ad Type: Standard - non-exclusive: less than 100% of available
impressions; ad serving tracks against booked
impression goal
Geography: National
Ad Serving: Third Party
Size: 300x50
Lead Time: 10 business days
Notes: • Single platform buys not available • MMA sizes serve based on device type
Options: This is a national buy only – note: run of mobile is
available nationally or by DMA
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Amplify Awareness – Homepage Sponsorship
Quickly accumulate large in-market audience on highest traffic page Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 1
Pages: Homepage
Targeting: n/a
Duration: 1 week (Wed-Tue)
Ad Type: Sponsorship: 100% impressions
Geography: National
Ad Serving: Third Party plus backup GIF
Size: IAB Medium Rectangle: 300x250 Billboard: 970x250 (collapsed to 970x66 or 970x90)
Wallpaper: 250x550 per panel (Color transition will occur
within 50 px from the base of each panel.)
Lead Time: 10 business days
Notes: • Tablet devices will display static GIFs • Rich media executions include video and in-unit
animation (desktop only)
Options: Wallpaper: option to have it clickable
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Bring It Home – Home Page Showroom & Showroom XL
Connect via KBB.com’s credible content style on our highest traffic page Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 1
Pages: Homepage
Targeting: n/a
Duration: 1 week (Wed-Tue)
Ad Type: Sponsorship: 100% impressions
Geography: National
Ad Serving: Third Party
Size: HOME PAGE SHOWROOM: 940x320, KBB.com-produced Agency-supplied vehicle image and copy HOME PAGE SHOWROOM XL: 940x393, KBB.com-produced Agency-supplied vehicle image and copy
Lead Time: 10 business days
Notes: • each advertiser rotates position within module • Home Page Showroom XL: able to use full ad
canvas (no header) and could display an OEM branded ad
Options:
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Upgrade to CPO – KBB.com Certified Listings Program
Showcase CPO models & tout program benefits Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 1
Pages: Required to sell together: • Cars for Sale CPO Model Search Results • Cars for Sale CPO & Used Car Shoppers Search Results
Listings • UCS Cars for Sale Model 728x90 • CPO Badge on each individual listing • UCS Shoppers Model 728x90 -100% SOV for all models within
last 6 MYs Premium program added to the above bundle: • Full CPO Bundle would also include the T1 UCS Shoppers
Model 300x250 - all models for Last 6 MYs
Targeting: n/a
Duration: 1 month
Ad Type: Standard: non-exclusive, less than 100% of available impressions; ad serving tracks against booked impression goal
Geography: National
Ad Serving: Third Party
Size: Cars for Sale CPO & Used Car Shoppers Search Results Listings Pages: CPO Listing & 728x90 & CPO OEM-Branded Badge clickable to Overlay & Used Car Shoppers Model Pages: 728x90 &/or 300x250
Lead Time: 5 business days
Notes: Inventory Listings for CPO vehicles within the KBB.com Cars for Sale Section (OEM/ATC provides feed so it is "turned on" on KBB): Badge overlay details note the support the OEM program’s MY Range
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Quick Win – Quick Links Trigger consideration for your model on KBB.com
Business Rules
Platform: Desktop, Tablet
• Shoppers Home (new car intent) not available on Tablet
Advertiser: Tier 1
Pages: Each page sold separately:
• Shoppers Home Page (new car intent) & Car Values
Home Page
• Cars for Sale search entry page
Targeting: National
Duration: 1 month
Ad Type: Sponsorship
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: Shoppers HP (new car intent) & Car Values HP Make: 15 characters max, Model: 17 characters max
Cars for Sale • Make: 20 characters max, Model: 20 characters max
Lead Time: 10 business days
Notes: Shoppers HP (new car intent) & Car Values HP: clicks-through to KBB.com make & model pages
Cars for Sale: clicks-through to Cars for Sale search results
page
Options: Impressions/click tags optional
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
An Agile, Real-time Buying Solution – Programmatic
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Programmatic
Platform: Desktop, Tablet, Mobile
Advertiser: Tier 1, Tier 2, Local/Reseller, Auto-Related,
Motorcycle
Pages: Targeting options available across awareness
Pages (Excludes Home Page) & model vehicle
detail pages (VDPs)
Targeting: KBB.com pages, excluding the home page
Duration: Flexible
Ad Type: Conquest non-exclusive & Standard: less than
100% of impressions
Geography: National, Regional
Ad Serving: Third Party
Size: 728x90, 300x250, 300x50, 320x50, Pre-roll
Lead Time: Real-time
Notes: - On AdX, in order to transact contact sales
person through trading desk demand side
platform (DSP)
- Exclusive private auction, must meet
criteria to have a seat
Options: - Behavioral & Contextual
(Intent/Segment/Make/Model) Targeting
Extend ad messaging on KBB.com in real-time
Our Prime Awareness Canvas – Billboard
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Desktop, Tablet
Advertiser: National
Pages: Home page (Desktop/Tablet), Owners Home Page
Targeting: n/a
Duration: 1 week (Wed-Tue)
Ad Type: Sponsorship, Exclusive: 100% of impressions
Geography: National
Ad Serving: Third Party
Size: 970x250 (collapsed sizes 970x66 or 970x90)
Lead Time: 10 Business Days
Notes:
Relevant Consideration Messaging – Owners Text Link Move shoppers pricing their vehicle to take the next step
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
MOBILE: DESKTOP, TABLET:
MOBILE:
Business Rules
Platform: Desktop, Tablet, Mobile, cross-devices
Advertiser: Tier 1
Pages: Owners Make, Owners Model Detail
Pages
Targeting: n/a
Duration: 1 Month
Ad Type: Standard, Non-exclusive: less than
100% of available impressions
Geography: National
Ad Serving: Site-served, agency tracking tags
optional
Size: • Logo image (width: 55px; height:
30px)
• Ad copy (80 characters for path &
pricing pages and 110 characters
for options page) *Please note:
character count may change for
smaller view ports
• Impression tag • Click tag (2 – only if options page
drives to separate place than other
top links)
Lead Time: 10 business days
Drive Consideration – CPO Listings Module
Desktop Interaction Rate: 2.5%
30 Increase in Total VDP Views Desktop Example Visuals
https://b2b.kbb.com/ad-solution/cpo-listings-module/
Business Rules
Platform: Desktop, Tablet, Mobile, cross-devices
Advertiser: Tier 1
Pages: Desktop/Tablet: Used car path pages
Mobile: All pages where segment is known
Targeting: Model
Duration: 1 Month
Ad Type: Custom display
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: Desktop/Tablet/Mobile: 300x250
Desktop/Tablet: 540x250
Lead Time: 10 business days
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Data-Infused Insights – Direct Share
Access to qualified in-market shopper behaviors to target your audience
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Direct Share
Platform: Desktop, Tablet, Mobile
Advertiser: National
Pages: Data cookies are collected from all KBB pages visited by consumer
Targeting: Data segments to be negotiated with Customer. Standard Segments include: Auto Intender, Body Style, Make, Model, Body Style by Intent, Make by Intent, Model by Intent, Motorcycle. Custom Segments also available.
Duration: Annual
Ad Type: n/a
Geography: National
Ad Serving: n/a
Size: n/a
Lead Time: 1 Month
Notes:
Options: - Standard Segments - Custom Segments - Offsite Impressions/Month - KBB Pricing Feeds - Reporting Hours - Automated Reporting Feed
KBB.com Audience Pre-Qualified Car Shoppers
Actively
determining what
they can afford
Engaging in
research activities
3+ months away
from purchase1
Preparing for
transaction
Awareness & Relevance – Owners Home Page Takeover
Ensure exclusivity & awareness for your message early in shoppers’ process
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Owners Home Page Takeover
Platform: Desktop, Tablet
Advertiser: National
Pages: Owners Home Page
Targeting: n/a
Duration: Half-month: 1st-15th or 16th to month-end
Ad Type: Sponsorship
Geography: National
Ad Serving: Third Party
Size: 728x90 with an optional 970x250 Billboard
Upgrade, 300x250, Wallpaper Add-On
(Desktop only): 250x550 per panel
Lead Time: 10 business days for Third Party, 20 business
days for First Party
Notes: No bundling requirements
Optional Tier 2 Extension with Featured
Content Tab and/or Toolbar
Raise the Bar – Toolbar Upper Funnel/Lower Funnel
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Desktop
Advertiser: Tier 1, Tier 2, Auto-Related
Pages: Toolbar Upper Funnel - Across awareness & cars
for sale pages (pages where make/model is
unknown). Excludes: home page &
make/model pages
Toolbar Lower Funnel – pages where
make/model is known
Targeting: n/a
Duration: 1 month
Ad Type: Standard
• non-exclusive: less than 100% of available
impressions; ad serving tracks against booked
impression goal
Geography: National
Ad Serving: Site-served, agency tracking tags optional or
Third Party
Size: 300x50
Lead Time: 10 business days
Notes:
Shopper Consideration Package Platform: Desktop, Tablet, Mobile (all intent)
Advertiser: National
Pages: By segment (Desktop/Tablet): editorial; segment; new & owners model. By segment (Mobile): all intents.
Targeting: Segments: • Entry Luxury Cars • Luxury Cars (midsize & high-end) • Luxury SUV/CUV • Small Cars (subcompact, compact sedans, hatchbacks, wagons,
coupes & convertibles) • Mid to Full-Size Cars (sedans, hatchbacks, wagons, coupes &
convertibles) • Small SUV/CUV • Mid to Full-Size SUV/CUV/Minivan/Van • Pickup • Hybrid/Electric/Diesel • New Car News
Duration: 1 month (Standard IAB), 3 month (STM)
Ad Type: Standard/non-exclusive; ad serving tracks against booked goal
Geography: National, Regional
Ad Serving: Third Party
Size: IAB: 728x90, 300x250 & 300x50 KBB Produced: 300x100 desktop Spotlight template; 472x250 desktop & 300x250 mobile STM template
Lead Time: 5 Business Days; 10 business days STM
Notes: • Mobile segment remains across all intents whereas desktop NC and Owners intents
Options: • Option to pass model key values when known • Option to package mobile STM with MMA
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Enabling Richer Ads with Live API Feeds – API
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Desktop, Tablet, Mobile
Advertiser: National
Pages: All
Targeting: Dependent on ad product
Duration: Dependent on ad product
Ad Type: Dependent on ad product
Geography: National, Regional
Ad Serving: First Party
Size: 300x250, 728x90, 300x600, 970x250,
470/540x250
Lead Time: 25 Business Days
Notes: 300x250
728x90
540x250
470x250
300x600
Command Attention – Native Owners SLP Introduce your model to those just entering the market with this cross-platform, native solution
Business Rules
Platform: Desktop, Tablet, Mobile, Cross-devices
Advertiser: Tier 1
Pages: Owners homepage
Targeting: n/a
Duration: Half month 1-15, 16-EOM
Ad Type: Sponsorship: 100% impressions
Geography: National
Ad Serving: Third Party
Size: 300x250, 300x50
Lead Time: 10 business days
Notes:
Options:
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Reach the Right Audience at the Right Time – Audience Extension
Enables access auto shoppers throughout their digital journey
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Direct Share
Platform: Desktop, Tablet, Mobile, Cross-devices
Advertiser: National, Regional
Pages: Offsite
Targeting: Data segments to Audience Intenders Offsite (multiple options)
Duration: Any
Ad Type: Standard, Non-exclusive: less than 100% of available impressions
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: The following sizes apply: 160x600, 300x250, 300x50, 300x600, 320x50, 728x90 – no advertiser priority order.
Lead Time: 10 business days
Notes:
Options: