Why
all thinkers
need to
become
Design
Thinkers
North America Technology Forum
2008
Barry Katz
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by way of introduction:Part One
my house
San Andreas Fault
by way of introduction:Part Two
by way of introduction:Part Three
Health Smart Space CXD Zero-Twenty Transformation SX
IDEO,1987-2004: What we’ve done (partial list)
analogy in space
there here
Analogy in time
now
then
1930s: Industrial Design
(1927) (1937)
1950s: Ergonomics
1980s: Human Factors
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CAD CNC SLAABC...
…XYZ
QuickTime™ and a decompressorare needed to see this picture.QuickTime™ and a decompressorare needed to see this picture.
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culturalanthropology
socialpsychology
cognitive science
From the lone inventor…
… to the multidisciplinary team
Not what is true…
… but what works.
“The best way to have a good idea…
… is to have lots of ideas.”
From problem-solving…
… to problem-finding.
75 years ago 25 years ago50 years ago
From designing…
… to design thinking.
One more thing…
Thank you very much!
Arigato gozai masu!
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