The Beginning

• 10k Initial Investment

• 3 co-founders

• Built by One (took 1.5 years)

• Nights, Weekends, Lunches, Mornings

Launch

• 2.5 Years Ago

• Beta First (free)

• $7/month for one week

• ~650 sign ups

The Grind

• Full Time Job

• Customers, Bugs, Potential

• Hardest Part

The Wife + Customers

IGT Graduation

Decompression

Key to our Success

• Focus Focus Focus Focus Focus Focus

• Support is King

Constraints are Awesome

Biggest Mistake

Gold Rush

• Go after a Niche

• Charge for your Product

• Be an Expert