UNIVERSIDAD TÉCNICA DE AMBATO
FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÓN
CARRERA DE IDIOMAS
MODALIDAD PRESENCIAL
STUDENT PORTFOLIO
“BUSINESS”
Fourth Semester “A”
Student´s name: NARANJO CHUIZA JOHANA TAMARA Professor´s name: EDGAR ENCALADA TRUJILLO
AMBATO – ECUADOROctober 2015-March 2016
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TABLE OF CONTENTS.
MISIÓN (MISION STATEMENT)........................................................................................3
VISIÓN (VISION STATEMENT)........................................................................................3
PERFIL DE EGRESO (EXIT PROFILE)..............................................................................4
STUDENT´S C.V..................................................................................................................5
STATEMENT OF PERSONAL LEARNING GOALS.........................................................6
SYLLABUS..........................................................................¡Error! Marcador no definido.
Evidence for Element 1.......................................................................................................213
Evidence for Element 2.......................................................................................................153
Evidence for Element 3.........................................................................................................25
Evidence for Element 4.........................................................................................................28
Evidence for Element 5.........................................................................................................30
FINAL REFLECTION.........................................................................................................33
PORTFOLIO RUBRIC.........................................................................................................34
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FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÓN
CARRERA DE IDIOMAS
MISIÓN (MISION STATEMENT)
Formar profesionales líderes competentes, con visión humanista y pensamiento crítico a través de la Docencia, la Investigación y la Vinculación, que apliquen, promuevan y difundan el conocimiento respondiendo a las necesidades del país.
VISIÓN (VISION STATEMENT)
La Carrera de Idiomas de la Facultad de Ciencias Humanas y de la Educación de la Universidad Técnica de Ambato por sus niveles de excelencia se constituirá como un centro de formación superior con liderazgo y proyección nacional e internacional
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FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÓN
CARRERA DE IDIOMAS
PERFIL DE EGRESO (EXIT PROFILE)
Al concluir la Carrera de Idiomas los estudiantes demostrarán haber adquirido y
desarrollado las siguientes competencias, capacidades, habilidades, destrezas y
desempeños como resultados de su formación profesional:
1. Usa el idioma inglés a un nivel B2 del Common European Framework.
2. Maneja competentemente los métodos y estrategias metodológicas para la
enseñanza del idioma inglés según las exigencias del Teaching Knowledge Test
(TKT)
3. Diseña programas o cursos específicos y sus respectivos materiales didácticos.
4. Elabora materiales didácticos mediante la utilización de NTIC´s.
5. Transforma el contexto educativo a tráves de la práctica de valores.
6. Genera escenarios de aprendizaje significativos dando lugar a la investigación
participativa, el aprendizaje basado en problemas y el trabajo en equipo.
7. Maneja leyes y reglamentos de Educación Ecuatoriana.
8. Aplica técnicas de valoración de los aprendizajes, así como también de su propio
desempeño docente.
9. Manejo de los aspectos sociales, intelectuales y psicológicos de los estudiantes
para promover el aprendizaje.
La Carrera de Idiomas adopta como instrumentos de evaluación interno del perfil de
ingreso dos simulaciones de exámenes con estándares internacionales. Siendo así,
Teaching Knowledge Test (TKT) test de acreditación internacional para la enseñanza
del inglés y Test of English as a Foreing Language (TOEFL) para la
competencia comunicativa.
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STATEMENT OF PERSONAL LEARNING GOALS.
Business module purpose is to use English in an oral and written way to communicate
efficiently in a business context according to the requirements of a global world.. Learn
this module allow you to communicate your oral message with clarity, it will be an
essential tool for your professional future.There are many reasons and expectations for
taking this course and contribute to capitalize it.
Business involves constant flow of information as a fundamental part of any
organizations. It involves number of people. Communication here plays a very
important role in process of directing and controlling the people in the organization.
Immediate feedback can be obtained and misunderstandings if any can be avoided.
To contribute to mi knowledge in this module I will use some strategies. I
practice a lot in order to be more involved with the English native pronunciation and to
learn more business vocabulary. Also I will read a lot in order to learn more vocabulary
and have good business communication.
As a result Business module takes a communicative approach to communicate in
English using the language skills of reading, listening, speaking and writing in the
business world.
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UNIVERSIDAD TÉCNICA DE AMBATOFACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÒN
CARRERA DE IDIOMASMODALIDAD PRESENCIAL
SÍLABO
BUSINESS “EMPRENDIMIENTO”
Octubre 2015 – Marzo 2016
EDGAR ENCALADA TRUJILLO
Magister en Lingüística Aplicada a la Educación Bilingüe Español – Inglés
Licenciado en Ciencias de la Educación especialidad Inglés
AMBATO - ECUADOR
2015
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I. GENERAL INFORMATION SubjectBusiness (Emprendimiento)ProgramCarrera de idiomas
Code: FCHE/I/MP/2129/06/06 Prerequisites: NONE
Study Modality: PresencialSubject Code
Curricular Organization Unit: ProfesionalCredits: 3
Level:
Fourth
Corequisites:
Subject Code
1. Language Teaching Strategies
FCHE/I/MP/2129/06/05
Hours per WeekClass Hours:3
Theoretical:1 Practical:2
Tutoring Student Hours:
On Campus:1 Virtual:
TOTAL LEARNING HOURS :WEEK HOURS:3HOURS DURING THE SEMESTERNUMBER OF SEMESTER HOURS: (16 weeks x 3 hours) = 48 hoursINTERDEPENDENT HOURS: 56 hoursACADEMIC TUTORING: 16 hoursTOTAL HOURS: 48+56+16 = 120 hours (3 credits)II. PROFESSOR'S TEACHING PROFILE
Professor's name: Encalada Trujillo Edgar GuadiaAcademic degree: Magister en Lingüística Aplicada a la Enseñanza Bilingüe Español -InglesKnowledge area:Broad field 01 EducationNarrow field 011 EducationDetailed field 0114 Teacher training with subject specializationBachelor's degree: Licenciado en Ciencias de la Educación especialidad InglésKnowledge area:Broad field 01 EducationNarrow field 011 EducationDetailed field 0114 Teacher training with subject specializationProfessional experience: 15 yearsTeaching experience: 18 yearsProgram Academic area: Pedagogical and Psycholinguistics CompetenceProfesssor's schedule (practical application and learning experimentation) :Wednesday from 10:00 to 12:00Friday from 9:00 to 10:00
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Professor's schedule (Academic tutoring):Tuesday and Thursday from 13:00 to 14:00Phone numbers: 032 800 435 - 0996575373E-mail: [email protected]. COURSE DESCRIPTION AND OBJECTIVES
PurposeUse English in an oral and written way to communicate efficiently in a business context according to the requirements of a global world.
Course Description:
Business communication involves constant flow of information as a fundamental part of any organizations. It involves number of people. Communication here plays a very important role in process of directing and controlling the people in the organization. Immediate feedback can be obtained and misunderstandings if any can be avoided.So, the aim is to develop learners’ confidence and fluency in some basic areas of business; as well as improving communication techniques and developing and consolidating the target language in this context. Besides, students will be able to recognize some technical vocabulary within the business context, apply rules of socialization with people from different cultures; analyze rules of communication through technological resources. Also they will prepare simulated telephone support and assess business projects. This syllabus contributes to the development of the Communicative Competence in correspondence to the Council Common European Framework level B2.
Course General Objective:To communicate in English using the language skills of reading, listening, speaking and writing in the business world.
Course Specific Objectives :
1. Recognize some technical vocabulary for communication within the business context2. Apply rules of socialization with people of different cultures in order to interact in the business world.3. Analyze rules of communication through technological resources for business issues4. Prepare simulated telephone support in different commercial aspects5. Assess business projects for entrepreneurships
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IV. COURSE STUDY PROGRAMCurricular Units
U.1 Recognize some technical vocabulary for communication within the business context
Thematic Units Class Hours Tutoring
HoursIndependent hours
including research and community service
Assessment toolsTheoretical Practical
1.1 Some business terms 1 3 Tasks
1.2 Cross cultural understanding 1 2 1 3 Scoring scales
1.3 Welcome visitors 1 2 1 3 Questionnaires
1.4 Small talks: keeping the conversation going 1 2 1 3 Mind maps
Written tasks
Summative tests
Digital tasks in Excell
SUBTOTAL HOURS 4 6 3 12 TOTAL HOURS 25
Learning outcome: Present a conversation about keeping the conversation going during small talks based on the corresponding units of the book
Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learning
Educational Strategies: Simulations; Conferences; Mind maps creation
Didactic Resources: Slides, markers, projector, audiovisual aids, internet
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U.2 Apply rules of socialization with people of different cultures in order to interact in the business world.
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Thematic Units
Class HoursHours of Tutoríng
Independent study including research and relationship with the
society
Mechanisms and assessment toolsTheoretical Practical
2.1 Cross cultural understanding 1 1 1 3 Tasks
2.2 Inviting, and accepting or declining. 1 1 1 Scoring scales
2.3 Eating out with visitors 1 1 1 3 Questionnaires
2.4 Cross cultural understanding 1 1 1 Mind maps
2.5 Inviting, and accepting or declining. 1 1 2 Written tasks
Summative tests
Digital tasks in Excell
Tasks
Scoring scales
Questionnaires
SUBTOTAL HOURS 5 5 5 8 TOTAL HOURS 23
Unit Learning outcome: Write and present scripts about ways to invite visitors to have a social time based on what was covered in class.Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learningEducational Strategies: Simulations; Conferences; Mind maps creationDidactic Resources: Slides, markers, projector, audiovisual aids, internet
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U.3 Analyze rules of communication through technological resources for business issues
Thematic Units
Class HoursHours of Tutoring
Independent study including research and relationship
with the society
Mechanisms and assessment toolsTheoretical Practical
3.1 Preparing to make telephone calls. 1 2 1 2 Tasks
3.2 Receiving calls. 1 1 1 Scoring scales
3.3 Asking for and giving repetition 1 1 1 2 Questionnaires
3.4 The secretarial barrier 1 1 1 3 Mind maps
3.5 Sample Business Letter 1 1 1 3 Written tasks
Summative tests
Digital tasks in Excell
Tasks
Scoring scales
SUBTOTAL HOURS 5 6 5 10 TOTAL HOURS 26
Unit Learning outcome: Participate in role plays about receiving phone calls and a Business letter based on the contents of the textbook.
Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learning
Educational Strategies: Simulations; Conferences; Mind maps creation
Didactic Resources: Slides, markers, projector, audiovisual aids, internet
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Thematic Units
Class HoursHours of Tutoring
Independent study including research and relationship
with the society
Mechanisms and assessment toolsTheoretical Practical
4.1 Cross-cultural communication on the telephone(1) 1 1 2 Tasks
4.2 Setting up appointments 1 1 1 Scoring scales
4.3 Changing appointments 1 1 3 Questionnaires
4.4 Ending a call 1 1 1 Mind maps
4.5 Cross-cultural communication on the telephone (2)- 1 3 Written tasks
4.6 Problem solving on the telephone 1 1 2 Summative tests
4.7 Complaints 1 1 Digital tasks in Excell
Tasks
Scoring scales
SUBTOTAL HOURS
5 6 4 10 TOTAL HOURS 25
Unit Learning outcome: Design and present a short role play about using the telephone based on the dialogues covered in class
Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learning
Educational Strategies: Simulations; Conferences; Mind maps creation
Didactic Resources: Slides, markers, projector, audiovisual aids, internet
U.5 Assess business projects for entrepreneurships
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Thematic Units
Class HoursHours of Tutoring
Independent study including research and relationship
with the society
Mechanisms and assessment toolsTheoretical Practical
5.1 The structure of decision making meetings 1 Tasks
5.2 Starting and asking for opinion 1 2 Scoring scales
5.3 Interrupting and handling interruptions 1 1 1 2 Questionnaires
5.4 The structure of decision making 1 Mind maps
5.5 Stating and asking for opinion 1 1 Written tasks
5.6 Interrupting and handling interruptions 1 2 Summative tests
5.7 Asking for and giving clarification 1 Digital tasks in Excell
5.8 Delaying decisions 1 1 2 Tasks
5.9 Ending the negotiation 1 Scoring scales
SUBTOTAL HOURS
5 5 3 8 TOTAL HOURS 21
Unit Learning outcome: Create a project according to an enterprise trying to sell a product based on the suggestions given in class. Interdisciplinary project
Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learning
Educational Strategies: Simulations; Conferences; Mind maps creation
Didactic Resources: Slides, markers, projector, audiovisual aids, internet
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V. NORMATIVE STANDARDS EVALUATION
Specific Objectives Diagnostic Evaluation
Formative Evaluation
SummativeEvaluation
1. Recognize some technical vocabulary for communication within the business context
Techniques and instruments:
Teacher observationQuestionnaire
Oral test
Oral presentationsRubrics for Oral
presentation Questionnaire
2. Apply rules of socialization with people of different cultures in order to interact in the business world.Techniques and instruments:
QuestionnaireOral participation
ObservationQuestionnaire
Written activityPresentation
Oral and written quizzes
3. Analyze rules of communication through technological resources for business issuesTechniques and instruments:
Oral testPORTFOLIOSOral presentations
Oral and written quizzes and tests.Oral presentations.
Rubric for oral presentations
Questionnaire4. Prepare simulated telephone support in different commercial aspectsTechniques and instruments:
Teacher observation. Oral and written quizzes and tests.
Portfolios.
Rubric for mid-term oral
presentations
5. Assess business projects
Techniques and instruments:
Teacher observation.
Oral presentations.Portfolios.Learning logs.
Oral and written quizzRubric for final oral presentations
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VI. BIBLIOGRAPHY
AUTHOR (S) ISSUEDYEAR BOOK TITLE EDITION
NUMBER EDITORIAL CITY/COUNTRY NUMBER OF PAGES
Sweeney, S. 2004 Communicating in business
2nd Edition
Cambridge University Press
England, Essex 320
CODE/ DATABASE LOCATION: Código de Biblioteca 659=20) (Inventario: 08011)
COMMENTARY:
This is a short course for business English students which will be familiarized with the business world
NUMBER OF ISSUES
PRINTED: XDIGITAL: 1VIRTUAL: XURL: http://assets.cambridge.org/97805215/49127/sample/9780521549127ws.pdf
AUTHOR (S) ISSUEDYEAR BOOK TITLE
EDITIONNUMBER EDITORIAL CITY/COUNTRY NUMBER OF
PAGES
Heisterberg, R. 2014 Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage.
Editorial Wiley
387
CODE/ DATABASE LOCATION: COMMENTARY:The book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem.
NUMBER OF ISSUESPRINTED:
DIGITAL: XVIRTUAL: URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10925541&adv.x=1&p00=hb1&f00=lccn&p00_upper=hj9999
AUTHOR (S) ISSUED BOOK TITLE EDITION EDITORIAL CITY/COUNTRY NUMBER OF
12
YEAR NUMBER PAGESEsteban, J. L. 2014 Vive tu sueño, emprende. Editorial UOC,
S.L., 2014249
CODE/ DATABASE LOCATION: COMMENTARY:It is necessary to keep on struggling constantly in order to achieve our goals, this text gives you a series of strategies to get your dreams.
NUMBER OF ISSUESPRINTED:
DIGITAL: XVIRTUAL:URL: http://site.ebrary.com/lib/utasp/docDetail.action?docID=10902828&p00=emprendimiento
ADDITIONAL BIBLIOGRAPHY
AUTHOR (S) ISSUEDYEAR BOOK TITLE EDITION
NUMBER EDITORIAL CITY/COUNTRY NUMBER OF PAGES
Frey, R 2012 Successful Proposal Strategies for Small Businesses: Using Knowledge Management to Win Government, Private-Sector, and International Contracts
6th Edition Editorial Artech House
Chicago, Illinois 723
CODE/ DATA BASE: COMMENTARY:
This guide maps and details every stage of the contractor proposal response lifecycle and shows readers how to produce proposals which maximize their company's strengths and respond fully to client criteria.
NUMBER OF ISSUESPRINTED:
DIGITAL: XVIRTUAL:
URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10583833&p00=enterpreneurship
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VII. SYLLABUS APPROVAL
Date prepared: September 21st, 2015
Lic. Edgar Encalada Trujillo. Mg. SUBJECT PROFESSOR
Date of approval: September 23rd, 2015
Lic. Marbella Escalante. Mg. Mg. Verónica Chicaiza Redin PhD. Area Coordinator Program Coordinator Syllabus Evaluator Syllabus Validator
Dr. Marcelo Núñez Mg.Faculty Sub-Dean
Approval
Evidence for Element 1
Recognize some technical vocabulary for
communication within the business context
Learning outcome
Present a conversation about keeping the conversation
going during small talks based on the corresponding units of
the book
15
Apply rules of socialization with people of different
cultures in order to interact in the business world.
Learning outcome:
Write and present scripts about ways to invite visitors
to have a social time based on what was covered in
class.
17
Evidence for Element 3
Analyze rules of communication through technological
resources for business issues
Learning outcome
Participate in role plays about receiving phone calls
and a Business letter based on the contents of the
textbook.
18
Evidence for Element 4
Prepare simulated telephone support in different
commercial aspects
Learning outcome:
Design and present a short role play about using the
telephone based on the dialogues covered in class.
21
Evidence for Element 5
Assess business projects for entrepreneurships
Learning outcome
Create a project according to an enterprise trying to
sell a product based on the suggestions given in class.
Interdisciplinary project
Business plan
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Date: February 14th,2016
Name: Tamara Naranjo
Cascarita Jamb
Executive Summary
Cascarita Jam, is a jam made of watermelon rind and delicious ingredients who
make of it one original alternative of dessert.
Cascarita Jam will help you for some aspects for your health specially in the
immune system, because it has vitamins A, C and D.
Objectives
The objectives of operation include:
To exceed customers’ expectations.
To increase the number of clients in a certain period
To develop other similar products.
To develop enough cash to continue investing in the same business.
Mission
Cascarita Jam mission is to provide the best and natural products such as
watermelon’s jam.
Company Summary
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Cascarita Jam is made in Ambato. It will offer high product quality to the Ecuadorian
community. Cascarita Jam will be tasted by lots of people and is selling in the near stores
and markets. All the ingredients of Cascarita Jam are natural and clean.
Capital and Expenses
Cascarita Jam will sell its product walking around the stores and offering the product to
owners and giving them good and low prices in order to benefit both parts. The production
of 12 unities of jamb will cost about $ 40 dollars. Cascarita Jam will be sell about 5$ each
one. Cascarita Jam intends to increase the capital in a 30%.
Implementation Costs
Cascarita Jam will include the following costs:
Watermelon.
Sugar.
Essences .
Gas.
Glass recipient
Labels
Transportation..
TOTAL CAPITAL AND LIABILITIES $40,50
Total Funding $41,00
Market Analysis
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The Ecuadorian commerce of natural products is big. There are several little companies
who make similar to each other in terms of price and kind of desserts. For whatever
reasons, there has been little demand by consumers to innovate their products. Marketing
and Sales Strategy
Cascarita Jam marketing strategy will be based on developing visibility among
Ecuadorian community. This will be accomplished through two ways. The first
method is a targeted advertising campaign. Advertisements will be placed in
various newsletters.
The other strategy is to give a few taste to people on streets .
Cascarita Jam sales strategy will visit the enough markets possible in order to the
people can know the product.
Personal Plan
Size Price
Large 12$
Medium 8$
Small 5$
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FINAL REFLECTION
Business is a module who teaches to communicate in English using the language
skills of reading, listening, speaking and writing in the business world. Business
communication involves constant flow of information as a fundamental part of any
organizations
In this module I learned to recognize some technical vocabulary for communication
within the business context and toresent a conversation about keeping the conversation
going during small talks based on the corresponding units of the book.Using some didactic
resources such as slides, markers, projector, audiovisual aids, and internet.
In Business I saw some different topics and problems and I developed them in an
oral presentations, role plays, discussions debates etc. Also I wrote and presented scripts
about ways to invite visitors to have a social time based on what was covered in
class .Finally I learned to Analyze rules of communication through technological resources
for business issues, :participating in role plays about receiving phone calls and a Business
letter based on the contents of the textbook.
In conclusion this module was so uplifting in order to pass to the next level and also I
have learned important communication goals and Business using useful didactic resources
such as oral presentations, discussions, workshops, debates, role plays, and simulations.
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