NADAguides Marine Industry UpdateNADAguides Marine Industry Update
May ‐ June 2013
1Copyright 2013, NADAguides, Inc.
Industry OverviewThe marine industry continues to see a strong growth in salesThe marine industry continues to see a strong growth in sales…
2Copyright 2013, NADAguides, Inc.
Industry Overview…
Due to the cold weather conditions in most parts of the U. S., the 2013 Spring selling and boating seasons got off to a late start. Dealers are reporting that they are seeing more foot traffic and an increase in sales as the weather continues to get warmer.
Figure 1.1 shows 40% of dealers reported, that their main source for obtaining used boat inventory is from consumer Auctions
9%
Other5%
Used Inventory Sources
ytrade‐ins. 30% reported their used boat inventory is from consignments. 9% of dealers report that inventory comes from auctions
9%
Brokerage16%
Consignments30%
from auctions.
16 % responding report that they are marine brokerages.
Trade‐Ins40%
Figure 1.1
Source: NADAguides, Inc.Percentages calculated by dividing the number of responses for each inventory source by total number of responses.
3Copyright 2013, NADAguides, Inc.
Industry Overview…
2%
7%
2002
Other
Best Selling Model YearLast 60 days
Over the last 60 days, 14% of dealers reported that the best selling model years are 2007 and 2013.
14%
9%
10%
8%
3%
2007
2006
2005
2004
2003
odel Year
86% of responses falling into the used model year category indicates that the used market continues to be
f h i
5%
2%
8%
11%
14%
2011
2010
2009
2008
2007Mo strong for the marine
industry. However, sources tell us that manufacturers are making it more and more appealing to purchase a new
14%
7%
2013
2012
Percentage of Respondents
pp g punit.
Figure 1.2
Source: NADAguides, Inc.Percentages calculated by dividing the number of responses for each model year by total number of responses from dealers.
4Copyright 2013, NADAguides, Inc.
Industry Overview…
3%
7%
25'‐26'
Other
Best Selling LengthLast 60 Days
Pontoons are still in high demand. 30% of dealers reported that pontoon boats are their best selling boat type in last 60 days. 20% reported that Outboard (fiberglass) boats were the best selling boat type on their lot within the last 60 days; as
22%
24%
25%
16%
16'‐18'
19'‐20'
21'‐22'
23'‐24'
Length of B
oats
Best Selling Boat Type
boat type on their lot within the last 60 days; as shown in Figure 1.3.
0%
1%
2%
7'‐9'
10'‐12'
13'‐15'
Percentage of Respondents
20%
25%
30%
35%
Respon
dents
Last 60 Days
Source: NADAguides, Inc.
Percentages calculated by dividing the number of responses for each boat length category by total number of responses from dealers.
Drive
oard
(AL)
(FG)
Boats
toon (AL)
(FG)
table
boats
thers
0%
5%
10%
15%
Percen
tage
of R
Figure 1.4
Smaller trailer‐able boats continue to peak i t t 25% f d l t d th t
Stern D
Inbo
Outbo
ard
Outbo
ard
V‐Drive B
Pont Jet
Jet
Infla
t
Sailb
All O
t
Source: NADAguides, Inc.
Percentages calculated by dividing the number of responses for each boat type by total number of responses from dealers.
consumer interest. 25% of dealers reported that 21’‐22’ boat lengths were the best selling units on their lot in the past 60 days. The total results offer that the best selling boat lengths are from 16’‐24’.
5
p
Figure 1.3
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NADAguides Data Overviewg
6Copyright 2013, NADAguides, Inc.
Data Overview…
Average Trade InAverage Trade‐InThe chart shown in Figure 1.5 reflects the Boat Type, based on if the trade‐in values were too low, about right, or too high as compared to their local market area.
NADAguides Marine Trade‐In Values
80%
100%
nts
NADAguides Marine Trade‐In Values
Too High About Right Too Low
%
40%
60%
ercentage of Respo
nden
0%
20%
Stern Drive
Inbo
ard
Outbo
ard (AL)
utbo
ard (FG)
V‐Drive
Pontoo
n
Jet (AL)
Jet (FG
)
Infla
table
Houseb
oats
PowerCat
Airboats
Sailboats
PWC
Pe
Figure 1.5
O O
Source: NADAguides, Inc.This chart reflects where responding members felt the guidebook values within each segment fell with respect to their local market areas.
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Data Overview…
Average RetailThe chart shown in Figure 1.6 reflects, by Boat Type, where the average retail values were too low, about right, or too high as compared to their local market area.
80%
100%
nts
NADAguides Marine Average Retail Values
Too High About Right Too Low
ses
40%
60%
80%
ercentage of Respo
nden
ntageof Respo
ns
0%
20%
Stern Drive
Inbo
ard
tboard (A
L)
tboard (FG)
V‐Drive
Pontoo
n
Jet (AL)
Jet (FG
)
Infla
table
Houseb
oats
PowerCat
Airboats
Sailboats
PWC
Pe
Figure 1.6
Perce Out
Out H
Source: NADAguides, Inc.This chart reflects where responding members felt the guidebook values within each segment fell with respect to their local market areas.
8Copyright 2013, NADAguides, Inc.
Data Overview…
High RetailThe chart shown in Figure 1.7 reflects, by Boat Type, where the high retail values were too low, about right, or too high as compared to their local market area.
80%
100%
nts
NADAguides Marine High Retail Values
Too High About Right Too Low
20%
40%
60%
80%
ercentage of Respo
nden
0%
20%
Stern Drive
Inbo
ard
Outbo
ard (AL)
Outbo
ard (FG)
V‐Drive
Pontoo
n
Jet (AL)
Jet (FG
)
Infla
table
Houseb
oats
PowerCat
Airboats
Sailboats
P e
Figure 1.7
O O
Source: NADAguides, Inc.This chart reflects where responding members felt the guidebook values within each segment fell with respect to their local market areas.
9Copyright 2013, NADAguides, Inc.
Data Overview…
Outboard Motors by TypeThe chart shown in Figure 1.8 reflects, by fuel type, where the trade‐in, average and high retail values of outboard motors were too low, about right, or too high as compared to their local market area.
Outboard Motor by Fuel Type
70%
80%
90%
100%
nden
ts
Outboard Motor by Fuel Type
30%
40%
50%
60%
70%
Percen
tage
of R
espo
n
Gas Outboard
Electric Outboard
0%
10%
20%
Too High About Right Too Low Too High About Right Too Low Too High About Right Too Low
Trade‐In Values Average Retail High Retail
Figure 1.8
Trade In Values Average Retail High Retail
Source: NADAguides, Inc.This chart reflects where responding members felt the guidebook valuesfell with respect to their local market areas.
10Copyright 2013, NADAguides, Inc.
Data Overview…
Outboard Motor by Strokes
Outboard Motors by StrokeThe chart shown in Figure 1.9 reflects, by stroke, where the trade‐in, average and high retail values of outboard motors were too low, about right, or too high as compared to their local market area.
70%
80%
90%
100%
dents
Outboard Motor by Strokes
30%
40%
50%
60%
70%
Percen
tage
of R
espo
nd
2‐Stroke
4‐Stroke
0%
10%
20%
30%
Too High About Right Too Low Too High About Right Too Low Too High About Right Too Low
Figure 1.9
Trade‐In Values Average Retail High Retail
Source: NADAguides, Inc.This chart reflects where responding members felt the guidebook valuesfell with respect to their local market areas.
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Outside Influences
12Copyright 2013, NADAguides, Inc.
Fuel Prices
A view of the national average gas price and regional YoY change over the last year, is supplied to provide support to longer‐term strategic planning.
13Copyright 2013, NADAguides, Inc.
Economic Drivers
Economic Factors: Two of the most important factors affecting the marine industry today are the unemployment rate and consumer confidence. These factors can be interpreted to represent the consumer’s ability and willingness to make a new or used boat purchase.
14Copyright 2013, NADAguides, Inc.
Contacts
PublisherDon Christy Jr.
Assistant PublisherRobin Rae Lewis
Editorial DirectorLen Sims
lsims@nadaguides [email protected]
Managing EditorSherrie Clevenger
Market Data AnalystKim Batson
Market Data AnalystSteve Ferguson
NADAguides makes no representations about future performance or results based on the data and the contents available in this report (“Guidelines”). Guidelines is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Guidelines via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Guidelines without the express written permission of NADAguides.
15Copyright 2013, NADAguides, Inc.
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