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PLAY THAT SONG AGAIN…
INTERNETOF
TOYSThéodore Marescaux - CEO muuselabs
October 13th 2015
DIGITAL PHYSICAL
You are here
COMPANY DNA - HARDWARE STARTUP
Google, Huawei, Barco2 PhDs, 1 MBA
SMART-TOYS GROW EXPONENTIALLY
Source: http://www.statista.com/statistics/320941/smart-toys-revenue/
2013 2014 2018
7,4
2,21,3
Toy Market€80 BN
€ BN
TECHNOLOGY
PUSH
MARKET
PHYSICAL / VIRTUAL TOYS
SKYLANDERS
$3BN - REVENUES
250M - TOYS SOLD
CONNECTED PHYSICAL TOYS
CONNECTED COMPANION TOYS
‘Why is the sky blue?’
ARTIFICIAL INTELLIGENCE
INTERNET OF THINGS
digitisation of physical objects
DIGITAL PHYSICAL
making digital media physically tangible
DIGITAL PHYSICAL
REMEMBER THE MAGIC?
… AND THE PHYSICAL MEDIA FUN?
Denys Prykhodov / Shutterstock.com
NEWSTYLE MUSICBOX & MEDIA… EASY
… UNLESS… ???
Bloomua / Shutterstock.com
NOT KID FRIENDLY
NOT CHILD PROOF
NOT KIDS SAFE
muuselabs confidential
LIMITLESS AUDIO EXPERIENCE FOR KIDS
FUN
SAFE
EASY
2. Put it on the box
1. Take a Toy
3. Rock the world
TOY CONTROLLED
Early prototype
WIDE RANGE OF CONTENT
SAFE & ADAPTED CONTENT
PARENTAL CONTROLS
MANAGE MEDIA
Parents App
muuselabs confidential
MUUSEBOX - LIMITLESS MUSIC EXPERIENCE FOR KIDS
Early prototype
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