@jimboot stewartmedia.biz youtube.com/jimboot

MOVING TO HTTPS TO GET A RANKING EDGE

Jim Stewart CEO Stew Art Media

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

In Case You Missed It

•less than 1% of global queries•less weight than quality content•may strengthen it to force webmasters•Goodbye to knowing search queries in organic

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

1% of Queries? Pfft

Over 5 million / dayWho is your competition?

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

Who Shouldn’t

•Google Trusted Merchants•Adsense or other ad dependent sites

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

Things to fix first•Hosting•Duplication•Content Quality•Penalties

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

No.1

No.249

No.1

Client pushes SSL

live

Our Fix

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

Don’t Panic!Implementation

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

The Steps•Which Certificate•2048 bit? What is 256 bit? •Unblock your https•301•Verify both • Submit & remove sitemaps• Check external requests

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

Half Way There?

• Site:website.com.au inurl:https

Thursday, 4 September 14

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Which Certificate?

•Multi Domain - com, co.uk, com.au•Wildcard - dynamic subdomains•Single site

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

2048 bit?

Using less will hurt you

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

Don’t Block

•https not blocked in robots.txt •don’t noindex

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

Verify Both

•Verify in webmaster tools

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

301 Redirect

•Existing -> New•.htaccess•webconfig•Auto wildcard large sites

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

Submit & Remove Sitemaps

•Submit HTTPS Sitemap•Remove HTTP Sitemap

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

External Request?

•Use your relatives•/ & // •Youtube embedded video http:// to // e.g //www.youtube.com/cfilwhkfh

Thursday, 4 September 14

@jimboot stewartmedia.biz youtube.com/jimboot

Feel the security

https://support.google.com/webmasters/answer/6073543

Thursday, 4 September 14